Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $12 at Ulta Beauty
Laura Mercier High Vibe Lip Color
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartUlta Beautyfrom $12.49 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$0.01 less (0%)Matches: Very close colourSame cool undertoneBoth claim comfort
Differences: Berry rather than plum
Very close colour · Cream
Ingredients (not scored): 9% ingredient overlap
Differences: Berry rather than plum
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $11.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $38 moreMatches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Brown rather than plum12-hour wear rather than not listed (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than plum · 12-hour wear rather than not listed (longevity)
Retailer shade note: a deep reddish brown
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta Beauty
Sephora$50 · out of stockView at SephoraSephoraCosts $4 moreMatches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Red rather than plum10-hour wear rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than plum · 10-hour wear rather than not listed (longevity)
Retailer shade note: matte cool tone red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)Costs $0.49 moreMatches: Very close colourSame cool undertoneSame finish: satin
Differences: Red rather than plumDoes not claim comfort
Very close colour · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Red rather than plum · Does not claim comfort
Retailer shade note: intense blue red
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
CVS$9.99View at CVSUlta Beautyfrom $12.49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $38 moreMatches: Very close colourSame finish: satinSame opacity: opaque
Differences: Neutral rather than cool undertoneRed rather than plum12-hour wear rather than not listed (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than plum · 12-hour wear rather than not listed (longevity)
Retailer shade note: a deep red
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephora$50 · out of stockView at SephoraUlta BeautyCosts $3.99 moreMatches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Red rather than plumLong-wearing rather than not listed (longevity)
Very close colour · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Red rather than plum · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$15.99View at TargetUlta Beauty$15.99View at Ulta BeautyUlta BeautyCosts $23 moreMatches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Red rather than plum
Close colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than plum
Retailer shade note: cool medium-dark red
Medium confidence· Digital match
Jane Iredale ColorLuxe Hydrating Cream Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Berry rather than plumBuildable rather than opaque (opacity)24-hour wear rather than not listed (longevity)
Very close colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Berry rather than plum · Buildable rather than opaque (opacity) · 24-hour wear rather than not listed (longevity)
Retailer shade note: vibrant berry
Medium confidence· Digital match
Clarins Hydrating Water Lip Stain Kiss-Proof & Matte Finish
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $0.49 moreMatches: Same cool undertoneSame finish: satinClaims transfer resistance
Differences: Berry rather than plumDoes not claim comfort
Close colour · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Berry rather than plum · Does not claim comfort
Retailer shade note: medium raspberry
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.97View at WalmartUlta Beautyfrom $12.49 · product priceView at Ulta BeautyWalmart$31.88View at WalmartSephoraCosts $25 moreMatches: Very close colourSame cool undertoneBoth claim comfort
Differences: Red rather than plum24-hour wear rather than not listed (longevity)
Very close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than plum · 24-hour wear rather than not listed (longevity)
Retailer shade note: ruby red
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Matte Lip Blur Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraCVSCosts $2.49 moreMatches: Same opacity: opaqueClaims transfer resistanceBoth claim hydration
Differences: Warm rather than cool undertone16-hour wear rather than not listed (longevity)Does not claim comfort
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · 16-hour wear rather than not listed (longevity) · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $15 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Red rather than plum8-hour wear rather than not listed (longevity)Does not claim comfort
Very close colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than plum · 8-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep cranberry red
Medium confidence· Digital match
MAC Cosmetics Retro Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$0.01 less (0%)Matches: Very close colourSame opacity: opaqueBoth claim comfort
Differences: Neutral rather than cool undertoneRed rather than plum
Very close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than plum
Retailer shade note: red
Medium confidence· Digital match
Milani Color Fetish Matte Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$9.99View at TargetCVS$11.49View at CVSUlta Beauty$11.99View at Ulta BeautyUlta Beauty(product price)Costs $38 moreMatches: Very close colourSame finish: satinSame opacity: opaque
Differences: Warm rather than cool undertoneRose rather than plum12-hour wear rather than not listed (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than plum · 12-hour wear rather than not listed (longevity)
Retailer shade note: the iconic rosewood - satin
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same cool undertoneSame opacity: opaque
Differences: Red rather than plumDoes not claim comfortDoes not claim hydration
Close colour · Opaque
Ingredients (not scored): 25% ingredient overlap
Differences: Red rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: berry red
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $13 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim comfort
Differences: Red rather than plum12-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Red rather than plum · 12-hour wear rather than not listed (longevity)
Retailer shade note: intense bluish red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $0.49 moreMatches: Near-identical swatch colourSame finish: satinClaims transfer resistance
Differences: Warm rather than cool undertoneRed rather than plumDoes not claim comfort
Looks identical · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than plum · Does not claim comfort
Retailer shade note: medium warm red
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartCVS$9.99View at CVS
Walgreens$10.99View at WalgreensUlta Beautyfrom $12.49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Pink rather than plumGlossy rather than satin (finish)16-hour wear rather than not listed (longevity)
Very close colour · Glossy · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Pink rather than plum · Glossy rather than satin (finish) · 16-hour wear rather than not listed (longevity)
Retailer shade note: vibrant magenta
Medium confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $28 · product priceView at Ulta BeautyTarget$7.50 less (63%)Matches: Near-identical swatch colourSame cool undertoneClaims transfer resistance
Differences: Pink rather than plumBuildable rather than opaque (opacity)Long-wearing rather than not listed (longevity)
Looks identical · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Pink rather than plum · Buildable rather than opaque (opacity) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Glossy Lip Stain
Every store that sells this shade · prices as last checked
Target$4.50View at TargetCVS$7View at CVSSephoraCosts $37 moreMatches: Very close colourSame opacity: opaqueBoth claim hydration
Differences: Warm rather than cool undertoneRed rather than plumLong-wearing rather than not listed (longevity)
Very close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Red rather than plum · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: red amber
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $0.99 moreMatches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Red rather than plum16-hour wear rather than not listed (longevity)Does not claim comfort
Very close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Red rather than plum · 16-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: wine red
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Very close colourSame cool undertoneBoth claim hydration
Differences: Pink rather than plumBuildable rather than opaque (opacity)10-hour wear rather than not listed (longevity)
Very close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than plum · Buildable rather than opaque (opacity) · 10-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: berry pink
Medium confidence· Digital match
Charlotte Tilbury Matte Revolution Hydrating Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $37 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Red rather than plum12-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Red rather than plum · 12-hour wear rather than not listed (longevity)
Retailer shade note: vivid blue red
Medium confidence· Digital match
Pat McGrath Labs LiquiLUST: Legendary Wear Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $37 moreMatches: Same opacity: opaqueClaims transfer resistanceBoth claim comfort
Differences: Neutral rather than cool undertoneRed rather than plumLong-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than plum · Long-wearing rather than not listed (longevity)
Retailer shade note: the gucci red matte
Medium confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $15 moreMatches: Very close colourClaims transfer resistanceBoth claim comfort
Differences: Neutral rather than cool undertoneRed rather than plumBuildable rather than opaque (opacity)
Very close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than plum · Buildable rather than opaque (opacity) · 10-hour wear rather than not listed (longevity)
Retailer shade note: deep brown red
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $15 moreMatches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Berry rather than plum12-hour wear rather than not listed (longevity)
Slight colour difference · Matte
Ingredients (not scored): 17% ingredient overlap
Differences: Berry rather than plum · 12-hour wear rather than not listed (longevity)
Retailer shade note: Rich Berry
Medium confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta BeautyCosts $23 moreMatches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: LighterNude rather than plum24-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Nude rather than plum · 24-hour wear rather than not listed (longevity)
Retailer shade note: light rose nude
Medium confidence· Digital match
MAC Cosmetics Locked Kiss Ink Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta BeautyCosts $15 moreMatches: Same finish: satinBoth claim comfortBoth claim hydration
Differences: DeeperWarm rather than cool undertoneBerry rather than plum
Close colour · Satin
Ingredients (not scored): 11% ingredient overlap
Differences: Deeper · Warm rather than cool undertone · Berry rather than plum
Retailer shade note: boysenberry
Medium confidence· Digital match
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyTarget$5.11 less (43%)Matches: Very close colourSame cool undertoneBoth claim comfort
Differences: Berry rather than plumShimmer rather than satin (finish)
Very close colour · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Berry rather than plum · Shimmer rather than satin (finish)
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
Showing 12 of 29 matches
Laura Mercier High Vibe Lip Color in 180 Burst, against Ulta Beauty Collection Luxe Satin Lipstick in Girl About Town 389. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier High Vibe Lip Color in 180 Burst.
Weighted ingredient similarity 15%. Ingredients only affect results through the filters.
L'Oréal Paris Colour Riche Original Satin Lipstick in Raisin Rapture, against Ulta Beauty Collection Luxe Satin Lipstick in Girl About Town 389. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Colour Riche Original Satin Lipstick in Raisin Rapture.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
Laura Mercier High Vibe Lip Color 180 Burst
Ulta BeautyYour shade $12 at Ulta Beauty
L'Oréal Paris Colour Riche Original Satin Lipstick Raisin Rapture
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
