Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Both claim hydration
Differences: Glossy rather than shimmer (finish)· Sheer rather than opaque (opacity)· Long-wearing rather than not listed (longevity)
Score details
Shade match
82
Finish & visual result
52
Wear & performance
40
Comfort & suitability
70
Close colour · Glossy · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Glossy rather than shimmer (finish) · Sheer rather than opaque (opacity) · Long-wearing rather than not listed (longevity) · Does not claim comfort
Matches: Same cool undertone· Same opacity: opaque
Differences: Lighter· Matte rather than shimmer (finish)· 16-hour wear rather than not listed (longevity)
Score details
Shade match
80
Finish & visual result
47
Wear & performance
40
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Matte rather than shimmer (finish) · 16-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Differences: Warm rather than cool undertone· Satin rather than shimmer (finish)· Buildable rather than opaque (opacity)
Score details
Shade match
76
Finish & visual result
44
Wear & performance
40
Comfort & suitability
70
Close colour · Satin · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than cool undertone · Satin rather than shimmer (finish) · Buildable rather than opaque (opacity) · 6-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: a dreamy 90s-inspired warm rosewood pink
Sephora Collection About That Shine Sheer Shine Lipstick in 14 Dark Aura, against Ulta Beauty Collection Luxe Satin Lipstick in Vintage Wine 326. Every attribute compared, with its share of the score.
ComparedYour shadeVintage Wine 326Closest shade match14 Dark AuraHow they compareScore
Shade match60% of overall93
Colour60%90#af4d6e#b85174Very close colourColour difference 2.3 (0 is identical)
Depth15%94MediumMediumSameDepth difference 3.3 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100PinkPinkSameSame colour family
Finish & visual result20% of overall46
Finish55%59ShimmerSheer tintSome differenceSheer tint finish rather than shimmer
Opacity45%30OpaqueSheerDifferentSheer rather than opaque
Wear & performance15% of overall · 1 of 2 compared40
Longevity60%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 76/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Revlon ColorStay Overtime Lipcolor in Unlimited Mulberry, against Ulta Beauty Collection Luxe Satin Lipstick in Vintage Wine 326. Every attribute compared, with its share of the score.
ComparedYour shadeVintage Wine 326Closest overall alternativeUnlimited MulberryHow they compareScore
Shade match60% of overall91
Colour60%86#af4d6e#af556cVery close colourColour difference 2.9 (0 is identical)
Depth15%97MediumMediumSameDepth difference 2.1 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100PinkPinkSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%—not comparableShimmerNot listedNot listed for eitherA finish not listed for one product
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall40
Longevity60%40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall70
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Overall match 84/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.