Naked Eyeshadow Stick Exposed dupes and alternatives Urban Decay
4.7 (1,756)·Rose · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Opaque rather than buildable (pigmentation)· Palette rather than stick (format)· Does not claim crease resistance
Score details
Shade match
89
Finish, pigmentation & format
83
Wear & performance
70
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Pink rather than rose· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
80
Finish, pigmentation & format
83
Wear & performance
70
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Pink rather than rose · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Differences: Deeper· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
83
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing· Both claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Opaque rather than buildable (pigmentation)
Score details
Shade match
71
Finish, pigmentation & format
85
Wear & performance
88
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Both claim crease resistance· Both claim waterproof
Differences: Nude rather than rose· Opaque rather than buildable (pigmentation)· Liquid rather than stick (format)
Score details
Shade match
71
Finish, pigmentation & format
85
Wear & performance
85
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Nude rather than rose · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Same finish: matte· Same format: stick· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Pink rather than rose· Opaque rather than buildable (pigmentation)
Score details
Shade match
63
Finish, pigmentation & format
93
Wear & performance
70
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than rose · Opaque rather than buildable (pigmentation) · Does not claim crease resistance · Does not claim waterproof
Matches: Same finish: matte· Same pigmentation: buildable· Both claim crease resistance
Differences: Mauve rather than rose· Liquid rather than stick (format)· 16-hour wear rather than long-wearing (longevity)
Score details
Shade match
68
Finish, pigmentation & format
92
Wear & performance
73
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Mauve rather than rose · Liquid rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration
Differences: Deeper· Powder rather than stick (format)· Not listed rather than long-wearing (longevity)
Score details
Shade match
76
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same format: stick· Both claim waterproof
Differences: Deeper· Mauve rather than rose· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
63
Finish, pigmentation & format
100
Wear & performance
67
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 14% ingredient overlap
Differences: Deeper · Mauve rather than rose · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration
Differences: Deeper· Powder rather than stick (format)· Not listed rather than long-wearing (longevity)
Score details
Shade match
73
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Pink rather than rose· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
69
Finish, pigmentation & format
83
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than rose · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing· Both claim crease resistance
Differences: Lighter· Nude rather than rose· Opaque rather than buildable (pigmentation)
Score details
Shade match
64
Finish, pigmentation & format
83
Wear & performance
88
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Nude rather than rose · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim waterproof · Does not claim hydration
Matches: Same format: stick· Both claim waterproof
Differences: Shimmer rather than matte (finish)· Opaque rather than buildable (pigmentation)· 24-hour wear rather than long-wearing (longevity)
Score details
Shade match
90
Finish, pigmentation & format
41
Wear & performance
67
Comfort & skin suitability
40
Close colour · Shimmer · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration
Matches: Same finish: matte· Same pigmentation: buildable· Claims comfort
Differences: Lighter· Brown rather than rose· Not listed rather than long-wearing (longevity)
Score details
Shade match
62
Finish, pigmentation & format
98
Wear & performance
40
Comfort & skin suitability
60
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Brown rather than rose · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof
Retailer shade note: bonne chance/khaki green, bisou/golden peach, frappé/mink brown
Differences: Lighter· Satin rather than matte (finish)· Palette rather than stick (format)
Score details
Shade match
78
Finish, pigmentation & format
68
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Satin
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Satin rather than matte (finish) · Palette rather than stick (format) · 10-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Retailer shade note: delicate beiges illuminated by a powder pink holo twist.
$9Ulta Beauty(product price)$16 less (64%)4.2 (2,863)
Matches: Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Nude rather than rose· Powder rather than stick (format)
Score details
Shade match
64
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than rose · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
63
Finish, pigmentation & format
83
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Same pigmentation: buildable
Differences: Shimmer rather than matte (finish)· Powder rather than stick (format)· Not listed rather than long-wearing (longevity)
Score details
Shade match
92
Finish, pigmentation & format
38
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Shimmer · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Shimmer rather than matte (finish) · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Differences: Shimmer rather than matte (finish)· Not listed rather than long-wearing (longevity)· Does not claim crease resistance
Score details
Shade match
94
Finish, pigmentation & format
32
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Shimmer rather than matte (finish) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Both claim crease resistance· Claims comfort
Differences: Glitter rather than matte (finish)· Powder rather than stick (format)· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
92
Finish, pigmentation & format
7
Wear & performance
73
Comfort & skin suitability
40
Very close colour · Glitter
Ingredients (not scored): no ingredient list for one product
Differences: Glitter rather than matte (finish) · Powder rather than stick (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Keep It Ethereal, against Urban Decay Naked Eyeshadow Stick in Exposed. Matched on pan 6. Every attribute compared, with its share of the score.
ComparedYour shadeExposedClosest shade matchKeep It EtherealHow they compareScore
Shade match55% of overall94
Colour60%91#e79f91#e7a492Very close colourColour difference 2.1 (0 is identical)
Depth15%97LightLightSameDepth difference 1.6 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall83
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%35StickPaletteDifferentPowder rather than stick
Wear & performance10% of overall40
Longevity50%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 83/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Shadowstix Longwear Eyeshadow Stick in Fizzy Frosé, against Urban Decay Naked Eyeshadow Stick in Exposed. Every attribute compared, with its share of the score.
ComparedYour shadeExposedClosest overall alternativeFizzy FroséHow they compareScore
Shade match55% of overall84
Colour60%75#e79f91#dea99eClose colourColour difference 4.3 (0 is identical)
Depth15%96LightLightSameDepth difference 2.3 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Colour family25%100RoseRoseSameSame colour family
Finish, pigmentation & format30% of overall93
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%100StickStickSameBoth stick
Wear & performance10% of overall100
Longevity50%100Long-wearingLong-wearingSameBoth products claim long wear
Overall match 86/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$9 less (36%)
Sephora
