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Naked Eyeshadow Stick Top Off dupes and alternatives Urban Decay

Golden · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Winky Lux Rose Petal Liquid Eyeshadow Magnolia Shimmer

The equivalent shade and the most similar eyeshadow overall.

Your shade
Urban Decay
Top OffChange shade
Colour family, undertone and depth: Golden · Light
Finish and pigmentation: Shimmer · Buildable
The match
Winky Lux
Magnolia Shimmer
Colour family, undertone and depth: Golden · Light
Finish and pigmentation: Shimmer · Buildable
Overall match
92out of 100
Shade (Shade match)
99
Finish (Finish, pigmentation & format)
92
Wear (Wear & performance)
73
Comfort (Comfort & skin suitability)
60
Shade match
99out of 100
Colour
98
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$19Ulta BeautyUlta Beauty
$6 less (24%)

Your shade $25 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · about-face

    Fractal Glitter Eye Paint

    Tin Pan Alley
    Shade match 82
    $18Ulta BeautyUlta Beauty(product price)$7 less (28%)

    Matches: Same finish: shimmerSame longevity: long-wearingBoth claim crease resistance

    Differences: Does not claim hydration

    Score details
    Shade match
    82
    Finish, pigmentation & format
    97
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: shimmering golden marshmallow

    Medium confidence· Digital match

    View match
  2. #3 · RMS Beauty

    Eyelights Cream Eyeshadow

    Moondust
    Shade match 77
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same pigmentation: buildableSame longevity: long-wearingBoth claim crease resistance

    Differences: DeeperDoes not claim waterproof

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    100

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Does not claim waterproof

    Retailer shade note: starlight champagne

    Medium confidence· Digital match

    View match
  3. #4 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    10 Celestial Spark
    Shade match 96
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame longevity: long-wearingBoth claim crease resistance

    Differences: Glitter rather than shimmer (finish)Sheer rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    96
    Finish, pigmentation & format
    62
    Wear & performance
    88
    Comfort & skin suitability
    40

    Very close colour · Glitter · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Glitter rather than shimmer (finish) · Sheer rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: sheer gold sparkle

    Medium confidence· Digital match

    View match
  4. #5 · Nudestix

    Magnetic Luminous Eye Color

    Lilith
    Shade match 79
    $29Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same finish: shimmerSame format: stickBoth claim waterproof

    Differences: 11-hour wear rather than long-wearing (longevity)Does not claim crease resistanceDoes not claim hydration

    Score details
    Shade match
    79
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: champagne cream w/ shimmer

    Medium confidence· Digital match

    View match
  5. #6 · Maybelline

    Shadow Drip Eye Tint Liquid Eye Shadow

    Quartz Drip
    Shade match 86
    $8.99Ulta BeautyUlta Beauty$16.01 less (64%)

    Matches: Same finish: shimmerClaims comfort

    Differences: Liquid rather than stick (format)16-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    86
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Liquid rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: champagne with silver and copper pearls

    Medium confidence· Digital match

    View match
  6. #7 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    01 Dawn Reflection
    Shade match 80
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSame finish: shimmerSame longevity: long-wearing

    Differences: Nude rather than goldenOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    83
    Wear & performance
    88
    Comfort & skin suitability
    40

    Looks identical · Shimmer · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than golden · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: peachy gold nude shimmer

    Medium confidence· Digital match

    View match
  7. #8 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Sandstone
    Shade match 77
    $25Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame format: stickBoth claim crease resistance

    Differences: Nude rather than golden8-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    85
    Comfort & skin suitability
    40

    Very close colour · Metallic

    Ingredients (not scored): 12% ingredient overlap

    Differences: Nude rather than golden · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: champagne beige

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Le Shadow Stick

    Nude Lights
    Shade match 79
    $13.99Ulta BeautyUlta Beauty(product price)$11.01 less (44%)

    Matches: Near-identical swatch colourSame finish: shimmer

    Differences: Nude rather than goldenNot listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    40

    Looks identical · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than golden · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: shimmer nude lights

    Medium confidence· Digital match

    View match
  9. #10 · Bobbi Brown

    Crystal Eyes Shimmer Eyeshadow Stick

    Moonstone
    Shade match 81
    $34SephoraSephoraCosts $9 more

    Matches: Same format: stickBoth claim crease resistanceBoth claim hydration

    Differences: DeeperGlitter rather than shimmer (finish)Sheer rather than buildable (pigmentation)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    72
    Wear & performance
    73
    Comfort & skin suitability
    100

    Close colour · Glitter · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Glitter rather than shimmer (finish) · Sheer rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof

    Retailer shade note: sparkling pale champagne

    Medium confidence· Digital match

    View match
  10. #11 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    140 Shady
    Shade match 83
    $29SephoraSephoraCosts $4 more

    Matches: Both claim crease resistanceBoth claim waterproof

    Differences: Opaque rather than buildable (pigmentation)Powder rather than stick (format)14-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    74
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 14-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: metallic champagne

    Medium confidence· Digital match

    View match
  11. #12 · Half Magic

    Sparklestik Eye Crayon

    CHAMPAGNE SNOWFLAKE
    Shade match 71
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: shimmerSame format: stickBoth claim crease resistance

    Differences: Noticeably different swatch colourDeeper12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · 12-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: icy champagne

    Medium confidence· Digital match

    View match
  12. #13 · Clinique

    All About Shadow Quad Eyeshadow

    Morning Java

    Matched on pan 1

    Shade match 74
    $44Ulta BeautyUlta BeautyCosts $19 more

    Matches: Very close colourSame finish: shimmerSame longevity: long-wearing

    Differences: Nude rather than goldenPowder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    74
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than golden · Powder rather than stick (format) · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  13. #14 · MAC Cosmetics

    Satin Eyeshadow

    Shroom
    Shade match 77
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame finish: shimmerBoth claim crease resistance

    Differences: Nude rather than goldenOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    83
    Wear & performance
    73
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than golden · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: soft beige w/ shimmer

    Medium confidence· Digital match

    View match
  14. #15 · ColourPop

    Jelly Much Gel Eyeshadow

    Field of Fairies
    Shade match 83
    $9Ulta BeautyUlta Beauty$16 less (64%)

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: Glitter rather than shimmer (finish)Does not claim waterproofDoes not claim hydration

    Score details
    Shade match
    83
    Finish, pigmentation & format
    68
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 2% ingredient overlap

    Differences: Glitter rather than shimmer (finish) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: warm champagne with silver & pink pinpoints

    Medium confidence· Digital match

    View match
  15. #16 · Clinique

    All About Shadow Quad Eyeshadow

    Teddy Bear

    Matched on pan 1

    Shade match 72
    $44Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: shimmerSame longevity: long-wearingBoth claim crease resistance

    Differences: Nude rather than goldenPowder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    72
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than golden · Powder rather than stick (format) · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  16. #17 · Clinique

    All About Shadow Duo Eyeshadow

    Ivory Bisque/Bronze Satin New

    Matched on the Ivory Bisque pan

    Shade match 70
    $35Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourSame finish: shimmerSame longevity: long-wearing

    Differences: White rather than goldenPowder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    70
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    40

    Very close colour · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: White rather than golden · Powder rather than stick (format) · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  17. #18 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Chocolate Bite

    Matched on pan 2

    Shade match 76
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Matches: Same finish: shimmerSame pigmentation: buildable

    Differences: Powder rather than stick (format)Not listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    76
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  18. #19 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Champagne Sequin

    Matched on pan 2

    Shade match 75
    $22SephoraSephora$3 less (12%)

    Matches: Very close colourSame longevity: long-wearingBoth claim hydration

    Differences: Nude rather than goldenGlitter rather than shimmer (finish)Does not claim crease resistance

    Score details
    Shade match
    75
    Finish, pigmentation & format
    71
    Wear & performance
    70
    Comfort & skin suitability
    100

    Very close colour · Glitter

    Ingredients (not scored): 15% ingredient overlap

    Differences: Nude rather than golden · Glitter rather than shimmer (finish) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: champagne

    Medium confidence· Digital match

    View match
  19. #20 · Sephora Collection

    Colorful Eyeshadow

    103 First Light
    Shade match 90
    $8SephoraSephora$17 less (68%)

    Glitter · Opaque

    Differences: Glitter rather than shimmer (finish)Opaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    62
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Glitter · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Glitter rather than shimmer (finish) · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: white and gold metallic glitter

    Medium confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    Matte Eyeshadow

    Blanc Type
    Shade match 77
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourBoth claim crease resistance

    Differences: Nude rather than goldenOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    74
    Wear & performance
    73
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than golden · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: creamy beige

    Medium confidence· Digital match

    View match
  21. #22 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Velvet Dream

    Matched on pan 1

    Shade match 74
    $28SephoraSephoraCosts $3 more

    Matches: Same finish: shimmer

    Differences: DeeperPalette rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: white chocolate, rosy velvet, & brownie bite

    Medium confidence· Digital match

    View match
  22. #23 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Passionate Pearl
    Shade match 59
    $25Ulta BeautyUlta BeautySame price

    Matches: Same finish: shimmerSame pigmentation: buildableSame format: stick

    Differences: White rather than golden16-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    59
    Finish, pigmentation & format
    100
    Wear & performance
    85
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: White rather than golden · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: pearl ivory

    Medium confidence· Digital match

    View match
  23. #24 · ColourPop

    Shadow Stix

    Honey BB
    Shade match 72
    $9Ulta BeautyUlta Beauty$16 less (64%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    81
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: metallic warm champagne

    Medium confidence· Digital match

    View match
  24. #25 · Ulta Beauty Collection

    Bouncy Cream Eyeshadow

    Buttercream
    Shade match 72
    $10.50Ulta BeautyUlta Beauty$14.50 less (58%)

    Matches: Very close colourSame finish: shimmerSame pigmentation: buildable

    Differences: Nude rather than goldenPowder rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than golden · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  25. #26 · MAC Cosmetics

    Satin Eyeshadow

    Brulé
    Shade match 68
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: shimmerBoth claim crease resistance

    Differences: Nude rather than goldenOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    83
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than golden · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 8-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: soft creamy-beige

    Medium confidence· Digital match

    View match
  26. #27 · L'Oréal Paris

    Le Shadow Stick

    Peach Lights
    Shade match 62
    $13.99Ulta BeautyUlta Beauty(product price)$11.01 less (44%)

    Matches: Same finish: shimmer

    Differences: Peach rather than goldenNot listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    62
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Peach rather than golden · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: shimmer peach lights

    Medium confidence· Digital match

    View match
  27. #28 · Tower 28 Beauty

    GoGo Cooling Shimmer Stick 8H Eyeshadow

    Roxy
    Shade match 58
    $20SephoraSephora$5 less (20%)

    Matches: Same format: stickBoth claim hydration

    Differences: DeeperPink rather than golden8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    100

    Close colour · Metallic

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Pink rather than golden · 8-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: golden pink

    Medium confidence· Digital match

    View match
  28. #29 · Clinique

    All About Shadow Quad Eyeshadow

    Pink Chocolate

    Matched on pan 1

    Shade match 58
    $44Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: shimmerSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourNude rather than goldenPowder rather than stick (format)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    88
    Wear & performance
    88
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than golden · Powder rather than stick (format) · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  29. #30 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Ice Illusion

    Matched on pan 1

    Shade match 65
    $22SephoraSephora$3 less (12%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: White rather than goldenGlitter rather than shimmer (finish)Does not claim crease resistance

    Score details
    Shade match
    65
    Finish, pigmentation & format
    71
    Wear & performance
    70
    Comfort & skin suitability
    100

    Close colour · Glitter

    Ingredients (not scored): 15% ingredient overlap

    Differences: White rather than golden · Glitter rather than shimmer (finish) · Does not claim crease resistance · Does not claim waterproof

    Retailer shade note: icy white

    Medium confidence· Digital match

    View match
  30. #31 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Velvet Dream

    Matched on pan 1

    Shade match 87
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matte

    Differences: Matte rather than shimmer (finish)Powder rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    23
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than shimmer (finish) · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration

    Retailer shade note: warm earthy brown tones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

Winky Lux Rose Petal Liquid Eyeshadow in Magnolia Shimmer, against Urban Decay Naked Eyeshadow Stick in Top Off. Every attribute compared, with its share of the score.

ComparedYour shadeTop OffClosest matchMagnolia ShimmerScore
Shade match55% of overall99
Colour98#f2dbd0#f3ddd3Looks identicalColour difference 0.6 (0 is identical)
Depth99LightLightSameDepth difference 0.9 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall92
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance10% of overall73
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared60
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 92/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Winky Lux Rose Petal Liquid Eyeshadow in Magnolia Shimmer.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same finish: shimmer
  • Same pigmentation: buildable
  • Both claim crease resistance
  • Claims comfort
  • Both claim hydration

Different

  • Liquid format instead of stick
  • 12-hour wear longevity instead of long-wearing
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionchampagne shimmerchampagne shimmer
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Magnolia Shimmer

Best price
$19Ulta BeautyUlta Beauty
$6 less (24%)

Your shade $25 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.