Naked Eyeshadow Stick Sinnocent dupes and alternatives Urban Decay
4.7 (1,756)·Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same finish: matte· Both claim crease resistance
Differences: Opaque rather than buildable (pigmentation)· Liquid rather than stick (format)· 24-hour wear rather than long-wearing (longevity)
Score details
Shade match
98
Finish, pigmentation & format
85
Wear & performance
85
Comfort & skin suitability
40
Looks identical · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: rich dark brown with red undertones
Matches: Very close colour· Same finish: matte· Both claim crease resistance
Differences: Opaque rather than buildable (pigmentation)· Liquid rather than stick (format)· 24-hour wear rather than long-wearing (longevity)
Score details
Shade match
91
Finish, pigmentation & format
85
Wear & performance
85
Comfort & skin suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration
Matches: Very close colour· Same finish: matte· Both claim crease resistance
Differences: Opaque rather than buildable (pigmentation)· Powder rather than stick (format)· 14-hour wear rather than long-wearing (longevity)
Score details
Shade match
90
Finish, pigmentation & format
83
Wear & performance
85
Comfort & skin suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 14-hour wear rather than long-wearing (longevity) · Does not claim hydration
$9Ulta Beauty(product price)$16 less (64%)4.2 (2,863)
Matches: Very close colour· Same finish: matte· Same pigmentation: buildable
Differences: Powder rather than stick (format)· Not listed rather than long-wearing (longevity)· Does not claim crease resistance
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Very close colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same pigmentation: buildable· Both claim waterproof
Differences: Liquid rather than stick (format)· 16-hour wear rather than long-wearing (longevity)· Does not claim crease resistance
Score details
Shade match
84
Finish, pigmentation & format
92
Wear & performance
67
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Liquid rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Lighter· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
84
Finish, pigmentation & format
83
Wear & performance
70
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
$11.99Ulta Beauty(product price)$13.01 less (52%)4.6 (13,914)
Matches: Same finish: matte· Same format: stick· Both claim crease resistance
Differences: Opaque rather than buildable (pigmentation)· 24-hour wear rather than long-wearing (longevity)· Does not claim waterproof
Score details
Shade match
77
Finish, pigmentation & format
93
Wear & performance
73
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim waterproof · Does not claim hydration
$13.99Ulta Beauty(product price)$11.01 less (44%)4.4 (1,922)
Matches: Same finish: matte
Differences: Lighter· Not listed rather than long-wearing (longevity)· Does not claim crease resistance
Score details
Shade match
77
Finish, pigmentation & format
97
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Differences: Deeper· Powder rather than stick (format)· Not listed rather than long-wearing (longevity)
Score details
Shade match
79
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Deeper · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Lighter· Opaque rather than buildable (pigmentation)· Palette rather than stick (format)
Score details
Shade match
76
Finish, pigmentation & format
83
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same longevity: long-wearing· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
71
Finish, pigmentation & format
85
Wear & performance
88
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Liquid rather than stick (format) · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same format: stick· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· 11-hour wear rather than long-wearing (longevity)
Score details
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration
Matches: Same finish: matte· Same format: stick· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· 11-hour wear rather than long-wearing (longevity)
Score details
Shade match
66
Finish, pigmentation & format
100
Wear & performance
67
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration
Matches: Very close colour· Both claim crease resistance· Both claim waterproof
Differences: Metallic rather than matte (finish)· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
95
Finish, pigmentation & format
22
Wear & performance
85
Comfort & skin suitability
40
Very close colour · Metallic · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Metallic rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration
Differences: Shimmer rather than matte (finish)· Opaque rather than buildable (pigmentation)· Powder rather than stick (format)
Score details
Shade match
94
Finish, pigmentation & format
31
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Frappe, against Urban Decay Naked Eyeshadow Stick in Sinnocent. Every attribute compared, with its share of the score.
ComparedYour shadeSinnocentClosest shade matchFrappeHow they compareScore
Shade match55% of overall98
Colour60%97#6c4335#694336Looks identicalColour difference 1.0 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.5 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish65%5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation20%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format15%100StickStickSameBoth stick
Wear & performance10% of overall88
Longevity50%100Long-wearingLong-wearingSameBoth products claim long wear
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNot listedDryNot listed for eitherSkin types not listed for one product
Overall match 72/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Revlon Glimmer Eyeshadow Multi-Stick in Main Character, against Urban Decay Naked Eyeshadow Stick in Sinnocent. Every attribute compared, with its share of the score.
ComparedYour shadeSinnocentClosest overall alternativeMain CharacterHow they compareScore
Shade match55% of overall91
Colour60%85#6c4335#6c422dVery close colourColour difference 3.0 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.6 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format15%100StickStickSameBoth stick
Wear & performance10% of overall100
Longevity50%100Long-wearingLong-wearingSameBoth products claim long wear
Overall match 92/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$3 less (12%)
Sephora
