Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
62
Wear & performance
58
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
62
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · No SPF
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
92
Finish & visual result
52
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Medium with neutral cool undertones
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
58
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: medium with neutral undertone
Matches: Near-identical swatch colour· Same neutral undertone· Claims transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
58
Wear & performance
54
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin · No SPF
Matches: Very close colour· Similar undertone (cool vs neutral)· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
62
Wear & performance
40
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium-tan cool skin with rosy undertones
$42Ulta Beauty(product price)$7 less (14%)4.2 (481)
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
36
Wear & performance
38
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · No SPF
Retailer shade note: medium with neutral undertone
The closest shade to Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 74 Beige (Medium · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 90 Sand, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 74 Beige. Every attribute compared, with its share of the score.
ComparedYour shadeCN 74 BeigeClosest shade matchCN 90 SandHow they compareScore
Shade match55% of overall99
Colour60%98#c79e7b#c99e7aLooks identicalColour difference 0.6 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared55
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 83/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Clinique Beyond Perfecting Powder Foundation + Concealer in 18 Sand, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 74 Beige. Every attribute compared, with its share of the score.
ComparedYour shadeCN 74 BeigeClosest overall alternative18 SandHow they compareScore
Shade match55% of overall94
Colour60%91#c79e7b#c89b71Very close colourColour difference 2.1 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 92/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$24 less (49%)
CVS
Target
Walmart
