Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $49 at Ulta Beauty
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$7View at Walmart
Walgreens$17.99View at WalgreensThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $49 at Ulta Beauty
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$36.01 less (73%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim colour stabilityNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim colour stability · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at Amazon
Sephora$9 less (18%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for tan to deep skin with warm yellow undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$40View at Ulta BeautySephora$9 less (18%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for tan to deep skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraWalmart$39.08 less (80%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$9 less (18%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for tan to deep skin with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$41 less (84%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim colour stabilityNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: dark or deep skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: Deep with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$25 less (51%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim colour stabilityNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly cooler undertone · Does not claim colour stability · No SPF
Retailer shade note: for dark skin w/ cool olive undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$35 less (71%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim colour stabilityNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim colour stability · No SPF
Retailer shade note: dark or deep skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$9.50 less (19%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim colour stability
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim colour stability
Retailer shade note: for deep warm skin with a golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephora$7 less (14%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: deep skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$33 less (67%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim colour stability
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for dry skin · No SPF
Retailer shade note: golden caramel with warm undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $16 · product priceView at Ulta BeautyWalmart$36.40 less (74%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim colour stability
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for dry skin · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$12.60View at WalmartUlta Beauty(product price)$9.50 less (19%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry skin
Retailer shade note: dark skin w/ golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: deep, warm golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)Costs $9 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Natural matte rather than matte finishDoes not claim colour stabilityNo SPF
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural matte rather than matte finish · Does not claim colour stability · No SPF
Retailer shade note: dark warm with golden undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephora$5 less (10%)Matches: Very close colourSame neutral undertoneClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautyUlta Beauty$45.11 less (92%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim colour stabilityNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Does not claim colour stability · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$27 less (55%)Matches: Very close colourSame neutral undertone
Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyWalgreens$22View at WalgreensUlta Beauty(product price)Costs $4 moreMatches: Very close colourSimilar undertone (warm vs neutral)Both claim 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with warm golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (31%)Matches: Very close colourSimilar undertone (warm vs neutral)Claims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability
Retailer shade note: dark brown skin w/golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephora$5 less (10%)Matches: Very close colourSame neutral undertoneClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin · No SPF
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim colour stability
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin · No SPF
Retailer shade note: dark neutral
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty$7 less (14%)Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Natural rather than matte finishDoes not claim colour stabilityNot marketed for normal/dry skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Does not claim colour stability · Not marketed for normal/dry skin · No SPF
Retailer shade note: for deep skin with warm bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty$1 less (2%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Light rather than full coverageNo long-wear claimDoes not claim colour stability
Very close colour · Matte · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Light rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: deep tan neutral
Medium confidence· Digital match
Poom Natural Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyUlta Beauty(product price)$33.01 less (67%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo long-wear claimDoes not claim colour stability
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim colour stability · No SPF
Medium confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty$25 less (51%)Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephora$10 less (20%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim colour stability
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: deep complexion with warm golden undertone
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$28.01 less (57%)Matches: Very close colourSame neutral undertone
Differences: Radiant rather than matte finishLight rather than full coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim colour stability · Contains drying alcohol · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20.99 · product priceView at Ulta Beauty
CVS$21.59View at CVSShowing 12 of 30 matches
The closest shade to Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 120 Pecan (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
WN 124 Sienna
$22
Dark 5W
$31
N9
$16.99
3N59
$35
14.5 Deep
$36
6W
$38
49W tan-deep warm
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Instant Age Rewind Eraser Treatment Foundation in 355, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 120 Pecan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Instant Age Rewind Eraser Treatment Foundation in 355.
8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Hazelnut, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 120 Pecan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Hazelnut.
13 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Maybelline Instant Age Rewind Eraser Treatment Foundation 355
WalmartYour shade $49 at Ulta Beauty
Milani Conceal + Perfect 2-in-1 Foundation Hazelnut
WalmartYour shade $49 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
