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Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 01 Flax dupes and alternatives Clinique

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ciele tint & PROTECT medium coverage serum foundation 01 | Ivory

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 710 Maricao

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Match price
$24Ulta BeautyUlta Beauty
$25 less (51%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $53SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $53SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 24
    Shade match 85
    $46.90Ulta BeautyUlta Beauty(product price)$2.10 less (4%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  4. Shade match 80
    $14.59TargetTarget$34.41 less (70%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim colour stability

    Low confidence· Digital match

    View match
  5. Shade match 84
    $53SephoraSephoraCosts $4 more

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Fair Warm
    Shade match 83
    $16Ulta BeautyUlta Beauty$33 less (67%)

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims a lightweight feel

    Differences: Slightly lighterMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  7. Shade match 82
    $40Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Does not claim colour stability · No SPF

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 14
    Shade match 82
    $46.90Ulta BeautyUlta Beauty(product price)$2.10 less (4%)

    Matches: Same matte finishClaims a blurring effectClaims a lightweight feel

    Differences: Buildable rather than full coverageDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Matte130 Porcelaine D'Ivoire( N)
    Shade match 80
    $53SephoraSephoraCosts $4 more

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 10 Alabaster
    Shade match 85
    $39Ulta BeautyUlta Beauty$10 less (20%)

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  11. Shade match 74
    $8Ulta BeautyUlta Beauty(product price)$41 less (84%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: fair or light skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  12. #14 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 05
    Shade match 78
    $46.90Ulta BeautyUlta Beauty(product price)$2.10 less (4%)

    Matches: Same matte finishClaims a blurring effectClaims a lightweight feel

    Differences: Buildable rather than full coverageDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $12$16Ulta BeautyUlta Beauty$37 less (76%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  14. Shade match 80
    $39.50Ulta BeautyUlta Beauty(product price)$9.50 less (19%)

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: for very fair warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  15. #17 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Light Cool
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)$33 less (67%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  16. #18 · Live Tinted

    HUESTICK Complexion Stick

    19 Light
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No long-wear claimDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No long-wear claim · Does not claim colour stability · No SPF

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  17. #19 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    00N
    Shade match 83
    $49SephoraSephoraSame price

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly lighterDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    38
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Hourglass

    Ambient Soft Glow Foundation

    2
    Shade match 83
    $60SephoraSephoraCosts $11 more

    Matches: Similar undertone (warm vs neutral)Claims a blurring effectClaims transfer resistance

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · No SPF

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Light Neutral
    Shade match 81
    $16Ulta BeautyUlta Beauty(product price)$33 less (67%)

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  20. #22 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    0CR
    Shade match 80
    $49SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    38
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: very fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  21. #23 · Hourglass

    Ambient Soft Glow Foundation

    1
    Shade match 81
    $60SephoraSephoraCosts $11 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · No SPF

    Retailer shade note: fairest with cool undertones

    Medium confidence· Digital match

    View match
  22. #24 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$19 less (39%)

    Matches: Same neutral undertoneClaims a skin-like finishClaims a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    55
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim colour stability · No SPF

    Low confidence· Digital match

    View match
  23. #25 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$19 less (39%)

    Matches: Same neutral undertoneClaims a skin-like finishClaims a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    55
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · Does not claim colour stability · No SPF

    Low confidence· Digital match

    View match
  24. Shade match 81
    $34Ulta BeautyUlta Beauty(product price)$15 less (31%)

    Matches: Similar undertone (warm vs neutral)Claims not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: very fair with golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    1CR
    Shade match 78
    $49SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    38
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  26. Shade match 70
    $40Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly cooler undertoneDoes not claim colour stability

    Score details
    Shade match
    70
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Does not claim colour stability · No SPF

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  27. #29 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier 0.5
    Shade match 85
    $68SephoraSephoraCosts $19 more

    Matches: Same neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: Very fair neutral undertone

    Medium confidence· Digital match

    View match
  28. #30 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    3 Neutral
    Shade match 81
    $52SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneClaims a blurring effectClaims a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    81
    Finish & visual result
    62
    Wear & performance
    50
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 90
    $38SephoraSephora$11 less (22%)

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Radiant rather than matte finishLight rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    25
    Wear & performance
    38
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: fair, neutral

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 01 Flax (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Clinique Even Better All-Over Concealer + Eraser

    CN 28 Ivory

    Clinique Even Better All-Over Concealer + Eraser, shade CN 28 Ivory

    • Slight colour difference
    • Fair · Neutral · neutral pink undertone

    $22

Closest concealers

  1. NARS Radiant Creamy Concealer

    Chantilly

    NARS Radiant Creamy Concealer, shade Chantilly

    • Very close colour
    • Fair · Neutral undertone

    $36

  2. CoverGirl TruBlend Undercover Concealer

    Classic Ivory

    CoverGirl TruBlend Undercover Concealer, shade Classic Ivory

    • Close colour
    • Light · Neutral · neutral golden undertone

    $12.99

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    01 Fair Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 01 Fair Neutral

    • Very close colour
    • Fair · Neutral undertone

    $32

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5N

    • Close colour
    • Fair · Neutral undertone

    $31

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 13.0 Light Natural (for neutral undertones)

    • Close colour
    • Fair · Neutral undertone

    $14

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honey 1.7 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honey 1.7 Beige

    • Slight colour difference
    • Light · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ciele tint & PROTECT medium coverage serum foundation in 01 | Ivory, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 01 Flax. Every attribute compared, with its share of the score.

ComparedYour shadeWN 01 FlaxClosest shade match01 | IvoryScore
Shade match55% of overall96
Colour94#d7c0b0#ddc2b1Very close colourColour difference 1.6 (0 is identical)
Depth98LightLightSameDepth difference: 1.5
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 76/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ciele tint & PROTECT medium coverage serum foundation in 01 | Ivory.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel
  • SPF 50 instead of SPF 25

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for dry skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25SPF 50
OverlapSilicone-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 710 Maricao, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 01 Flax. Every attribute compared, with its share of the score.

ComparedYour shadeWN 01 FlaxClosest overall alternative710 MaricaoScore
Shade match55% of overall88
Colour81#d7c0b0#e3c5adClose colourColour difference 3.5 (0 is identical)
Depth94LightLightSameDepth difference: 3.2
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 710 Maricao.

Same or better

  • $25 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

18 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Ciele tint & PROTECT medium coverage serum foundation 01 | Ivory

Best price
$44SephoraSephora
$5 less (10%)

Your shade $49 at Ulta Beauty

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 710 Maricao

Match price
$24Ulta BeautyUlta Beauty
$25 less (51%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.