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Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 104 Toffee dupes and alternatives Clinique

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Medium 17

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 315

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Best price
$40SephoraSephora
$9 less (18%)

Your shade $49 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    260 Golden Sun
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Does not claim colour stabilityContains listed fragranceNo SPF

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 98 Cream Caramel
    Shade match 91
    $41Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · No SPF

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $55Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Does not claim colour stabilityNot marketed for dry skinNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for dry skin · No SPF

    Retailer shade note: MD2.3 - medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)$4 less (8%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for medium deep neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $38Ulta BeautyUlta Beauty(product price)$11 less (22%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim colour stabilityNo SPF

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Does not claim colour stability · No SPF

    Retailer shade note: medium dark with warm neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $60SephoraSephoraCosts $11 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim colour stabilityNot marketed for normal skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $40SephoraSephora$9 less (18%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim colour stabilityNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF

    Retailer shade note: for medium to tan skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    330 Hazelnut
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Does not claim colour stabilityContains listed fragranceNo SPF

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    487 Warm Almond
    Shade match 93
    $14.97WalmartWalmart$34.03 less (69%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F11.2W
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$35 less (71%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than neutral undertone · Buildable rather than full coverage · Does not claim colour stability · No SPF

    Retailer shade note: medium or tan skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  11. #13 · KimChi Chic Beauty

    A Really Good Foundation

    115M
    Shade match 86
    $29Ulta BeautyUlta Beauty(product price)$20 less (41%)

    Matches: Similar undertone (warm vs neutral)Same full coverageClaims not settling into lines

    Differences: Natural matte rather than matte finishDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    90

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural matte rather than matte finish · Does not claim colour stability · No SPF

    Retailer shade note: Medium with Warm Yellow Undertones

    Medium confidence· Digital match

    View match
  12. #14 · Armani Beauty

    Luminous Silk Foundation

    5.95
    Shade match 94
    $69SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium, neutral peach

    Medium confidence· Digital match

    View match
  13. #15 · Jane Iredale

    Beyond Matte Liquid Foundation

    M8
    Shade match 85
    $54Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly lighterDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Does not claim colour stability · Not marketed for dry skin · No SPF

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C45
    Shade match 87
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneNot marketed for dry skinNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for dry skin · No SPF

    Retailer shade note: medium beige with olive undertone for medium skin

    Medium confidence· Digital match

    View match
  15. #17 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6N
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)$11 less (22%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No SPF

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Luminous Silk Foundation

    6.5
    Shade match 92
    $69SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: medium, neutral golden

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $39Ulta BeautyUlta Beauty(product price)$10 less (20%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Jane Iredale

    Beyond Matte Liquid Foundation

    M9
    Shade match 84
    $54Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Does not claim colour stabilityNot marketed for dry skinNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for dry skin · No SPF

    Retailer shade note: medium to dark w/ gold/brown undertones

    Medium confidence· Digital match

    View match
  19. Shade match 80
    $14.59TargetTarget$34.41 less (70%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim colour stability

    Low confidence· Digital match

    View match
  20. #22 · NARS

    Light Reflecting Foundation

    Moorea
    Shade match 95
    $55Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: MD2.3 - medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    500 Honey Bisque
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Slightly lighterNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 98 Cream Caramel
    Shade match 91
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Natural Radiant Longwear Foundation

    Cadiz - Medium Dark 3
    Shade match 89
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim colour stabilityNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    48
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone

    Medium confidence· Digital match

    View match
  24. Shade match 92
    $15.40$22Ulta BeautyUlta Beauty$33.60 less (69%)

    Matches: Very close colourSimilar undertone (warm vs neutral)

    Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  25. #27 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    24W Power
    Shade match 88
    $47SephoraSephora$2 less (4%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · No SPF

    Retailer shade note: medium-deep warm-golden

    Medium confidence· Digital match

    View match
  26. Shade match 90
    $38SephoraSephora$11 less (22%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · No SPF

    Retailer shade note: medium (warm golden)

    Medium confidence· Digital match

    View match
  27. #29 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 100 Deep Honey
    Shade match 87
    $39Ulta BeautyUlta Beauty(product price)$10 less (20%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  28. #30 · NARS

    Light Reflecting Foundation

    Tahoe
    Shade match 91
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin · No SPF

    Retailer shade note: MD2 - Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Warm
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$33 less (67%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  30. #32 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 19
    Shade match 95
    $69SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    35
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 104 Toffee (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    17W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W

    • Very close colour
    • Medium tan · Warm undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Very close colour
    • Medium · Warm · peach undertone

    $39

  5. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium 17, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 104 Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeWN 104 ToffeeClosest shade matchMedium 17Score
Shade match55% of overall97
Colour95#cd8f52#d19056Looks identicalColour difference 1.4 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared35
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 71/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium 17.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for oily skin
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 25Not listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 315, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 104 Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeWN 104 ToffeeClosest overall alternative315Score
Shade match55% of overall93
Colour89#cd8f52#d3925cVery close colourColour difference 2.5 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 315.

Same or better

  • $9 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims not settling into lines

Different

  • Does not claim colour stability
  • Not marketed for dry skin
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 25Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Medium 17

Best price
$69SephoraSephora
Costs $20 more

Your shade $49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 315

Best price
$40SephoraSephora
$9 less (18%)

Your shade $49 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.