Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $49 at Ulta Beauty
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Ulta Beauty
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$8 less (16%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sSephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty$9 less (18%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim colour stabilityNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim colour stability · No SPF
Medium confidence· Digital match
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$20 less (41%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural matte rather than matte finishDoes not claim colour stabilityNo SPF
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural matte rather than matte finish · Does not claim colour stability · No SPF
Retailer shade note: Fair with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta Beauty
Walmart$33.87 less (69%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No long-wear claimDoes not claim colour stability
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty(product price)$11 less (22%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · No SPF
Retailer shade note: fair with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$41 less (84%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim colour stabilityNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (8%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim colour stabilityContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim colour stability · Contains drying alcohol
Retailer shade note: for fair neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageContains drying alcoholNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautySephora$10 less (20%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim colour stabilityContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Does not claim colour stability · Contains listed fragrance
Retailer shade note: warm to neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim colour stabilityNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty$37.01 less (76%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$29.01 less (59%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverageDoes not claim colour stabilityNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim colour stability · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (14%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No long-wear claimDoes not claim colour stabilityNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (14%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No long-wear claimDoes not claim colour stabilityNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (14%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No long-wear claimDoes not claim colour stabilityNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$37.01 less (76%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$4 less (8%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim colour stabilityNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Does not claim colour stability · Not marketed for dry skin · No SPF
Retailer shade note: fair skin tones with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)$30.01 less (61%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageDoes not claim colour stabilityContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSTarget$34.41 less (70%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim colour stability
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim colour stability
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$43.76 less (89%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No long-wear claimDoes not claim colour stabilityNot marketed for oily skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability · Not marketed for oily skin · No SPF
Medium confidence· Digital match
Wet n Wild PhotoFocus Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.24View at Ulta BeautyUlta Beauty$30.01 less (61%)Matches: Very close colourSame full coverageClaims transfer resistance
Differences: Slightly cooler undertoneNatural rather than matte finishContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $20 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim 24-hour wear
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair, cool peach
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephora$9 less (18%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim colour stability
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · No SPF
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty$34.01 less (69%)Matches: Near-identical swatch colourClaims a skin-like finishClaims a lightweight feel
Differences: Medium rather than full coverageDoes not claim colour stabilityContains listed fragrance
Looks identical · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance · No SPF
Low confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephora$9.50 less (19%)Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: very fair neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: for fair skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$9.50 less (19%)Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: very light warm skin with yellow undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty$39.20 less (80%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishLight rather than full coverageNo long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 12 Meringue (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
CN 40 Cream Chamois
$22
1N0
$34
NW13
$30
Shortbread
$36
Fair 1N
$31
Medium 1
$22
Fair Beige
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Armani Beauty Luminous Silk Foundation in 2, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 12 Meringue. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Armani Beauty Luminous Silk Foundation in 2.
9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 170W, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 12 Meringue. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 170W.
10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Armani Beauty Luminous Silk Foundation 2
SephoraYour shade $49 at Ulta Beauty
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 170W
SephoraYour shade $49 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
