Deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $49 at Ulta Beauty
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta Beauty
Walmart$13.97View at Walmart
Target$13.99View at Target
Walgreens$17.99View at Walgreens
CVS$17.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Ulta Beauty
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$10 less (20%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: very deep with rich neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$9 less (18%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for deep skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$36.01 less (73%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim colour stabilityNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim colour stability · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$10 less (20%)Matches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than neutral undertoneNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for dry skin
Retailer shade note: deep with rich golden olive undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$35 less (71%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim colour stabilityNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim colour stability · No SPF
Retailer shade note: dark or deep skin tones with a neutral warm undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephora$9 less (18%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: for deep skin with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$41 less (84%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: No long-wear claimDoes not claim colour stabilityNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: dark or deep skin tones with a warm red undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcoholNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol · No SPF
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$34.50 less (70%)Matches: Very close colourSame matte finishSame full coverage
Differences: Does not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim colour stability
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48 · out of stockView at WalmartTarget$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyCVS$15.49View at CVSSephoraCosts $6 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Olive rather than neutral undertoneDoes not claim colour stabilityNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than neutral undertone · Does not claim colour stability · Not marketed for dry skin · No SPF
Retailer shade note: D3 - Deep with neutral undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: Deep with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$10 less (20%)Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$10 less (20%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin
Retailer shade note: very deep with soft red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $4 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: Deep with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: Deep with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$4 less (8%)Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Natural rather than matte finishNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish · No SPF
Retailer shade note: level-two dark with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephora$2 less (4%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · No SPF
Retailer shade note: deep warm
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$41 less (84%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · No SPF
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty$34.05 less (69%)Matches: Very close colourSame matte finish
Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · No SPF
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyTarget$14.99View at TargetCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartUlta Beauty(product price)$37.01 less (76%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $4 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: Deep with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53 · low stockView at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$9.50 less (19%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry skin
Retailer shade note: deepest skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)$41 less (84%)Matches: Near-identical swatch colourSame neutral undertoneClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · No SPF
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$37.01 less (76%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageDoes not claim colour stabilityNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$9.50 less (19%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry skin
Retailer shade note: deepest skin w/ neutral undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $21 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephora$1 less (2%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: dark with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Very close colourSimilar undertone (warm vs neutral)Both claim 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with warm golden red undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 124 Sienna (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
WN 124 Sienna
$22
NW50
$30
24N
$30
8 Neutral
$42
Truffle
520W
$24
Chestnut
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revlon PhotoReady Lift & Fill Skin Tint in 170 Deep, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 124 Sienna. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revlon PhotoReady Lift & Fill Skin Tint in 170 Deep.
10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC55, against Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 124 Sienna. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC55.
25 shared ingredients; weighted similarity 27%. Ingredients only affect results through the filters.
Revlon PhotoReady Lift & Fill Skin Tint 170 Deep
Ulta BeautyYour shade $49 at Ulta Beauty
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC55
SephoraYour shade $49 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
