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TruBlend Undercover Concealer Classic Ivory dupes and alternatives CoverGirl

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 6.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
Classic IvoryChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Armani Beauty
6.5
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
93out of 100
Colour
95
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 27H light-medium honey

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
Classic IvoryChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Tarte
27H light-medium honey
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
89
Wear (Wear & performance)
58
Skin (Skin suitability)
50
Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $31SephoraSephoraCosts $18.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Retailer shade note: fair-light skin tones with pink-neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Beige
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Retailer shade note: medium w/ golden beige undertone

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    16HR Camo Concealer

    Light Ivory
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Retailer shade note: light w/ warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    20S light sand
    Shade match 86
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Slightly lighterContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Contains listed fragrance

    Retailer shade note: light skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 85
    $14SephoraSephoraCosts $1.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27S light-medium sand
    Shade match 84
    $32SephoraSephoraCosts $19.01 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: light to medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 90
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 89
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light skin with warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 89
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 84
    $30SephoraSephoraCosts $17.01 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 89
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: fair to light skin with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Shape Tape Full Coverage Matte Concealer

    35H medium honey
    Shade match 83
    $32SephoraSephoraCosts $19.01 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  16. #18 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marshmallow 1.3 Golden
    Shade match 85
    $31SephoraSephoraCosts $18.01 more

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Retailer shade note: fair skin tones with golden undertones

    Medium confidence· Digital match

    View match
  17. Shade match 83
    $30SephoraSephoraCosts $17.01 more

    Matches: Similar undertone (warm vs neutral)Same full coverageBoth claim long-wearing

    Differences: Natural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light skin with warm peach undertones

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Shape Tape Full Coverage Matte Concealer

    29N light-medium
    Shade match 82
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Shape Tape Full Coverage Matte Concealer

    22N light neutral
    Shade match 82
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  21. #23 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 82
    $14SephoraSephoraCosts $1.01 more

    Matches: Same neutral undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  22. Shade match 87
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Soft Matte Complete Concealer

    Tiramisu
    Shade match 84
    $36SephoraSephoraCosts $23.01 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: M1.75 - Medium with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 86
    $42SephoraSephoraCosts $29.01 more

    Matches: Same neutral undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige
    Shade match 83
    $31SephoraSephoraCosts $18.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: fair skin tones with pink undertones

    Medium confidence· Digital match

    View match
  26. Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Same neutral undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 82
    $30SephoraSephoraCosts $17.01 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Retailer shade note: neutral beige with neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $32SephoraSephoraCosts $19.01 more

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    74
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: medium-deep with peachy undertones

    Medium confidence· Digital match

    View match
  29. Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Similar undertone (warm vs neutral)Same full coverageClaims transfer resistance

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: fair skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  30. #32 · NARS

    Radiant Creamy Concealer

    Custard
    Shade match 91
    $36SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    43
    Wear & performance
    53
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: M1 - medium with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a foundation in your shade?

The closest shade to CoverGirl TruBlend Undercover Concealer Classic Ivory (Light · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. L.A. Girl Sheer Skin Tinted Foundation

    Bisque

    L.A. Girl Sheer Skin Tinted Foundation, shade Bisque

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $10

  2. Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Matte Bisque II (C)

    Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation, shade Matte Bisque II (C)

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $53

  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Very Light Neutral 110

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Very Light Neutral 110

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $45

  4. Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50

    Shade 2

    Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50, shade Shade 2

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $38

  5. Juvia's Place I Am Magic Velvety Matte Foundation

    710 Maricao

    Juvia's Place I Am Magic Velvety Matte Foundation, shade 710 Maricao

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $24

  6. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    22N Peach Light

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 22N Peach Light

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $32

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 6.5, against CoverGirl TruBlend Undercover Concealer in Classic Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeClassic IvoryClosest shade match6.5Score
Shade match55% of overall93
Colour95#debea7#dfc0a6Looks identicalColour difference 1.5 (0 is identical)
Depth99LightLightSameDepth difference: 0.8
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall36
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 6.5.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs low

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 27H light-medium honey, against CoverGirl TruBlend Undercover Concealer in Classic Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeClassic IvoryClosest overall alternative27H light-medium honeyScore
Shade match55% of overall91
Colour92#debea7#e4bea6Very close colourColour difference 1.9 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 27H light-medium honey.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 6.5

Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 27H light-medium honey

Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.