Beautler.Your beauty butler

TruBlend Undercover Concealer Golden Amber dupes and alternatives CoverGirl

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Sand

The equivalent shade: scored on colour, depth and undertone only.

The match
Too Faced
Warm Sand
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 400

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Fenty Beauty
400
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Skin (Skin suitability)
50
Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey
    Shade match 91
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly lighterContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    47S tan-deep sand
    Shade match 90
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Contains listed fragrance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    400 Caramel
    Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Contains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    395 Walnut
    Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $42SephoraSephoraCosts $29.01 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 83
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Soft Matte Complete Concealer

    Caramel
    Shade match 86
    $36SephoraSephoraCosts $23.01 more

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: MD2 - Medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    20 Light Medium Peach
    Shade match 92
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  12. Shade match 82
    $30SephoraSephoraCosts $17.01 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 96
    $34SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light to medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 114 Golden
    Shade match 90
    $22$32SephoraSephoraCosts $9.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Shape Tape Full Coverage Matte Concealer

    42S tan sand
    Shade match 79
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Contains listed fragrance

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  16. Shade match 84
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    405 Toffee
    Shade match 74
    $15.99Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Contains listed fragrance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha
    Shade match 86
    $22$32SephoraSephoraCosts $9.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 77
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  20. Shade match 88
    $39SephoraSephoraCosts $26.01 more

    Matches: Same warm undertoneSame full coverageClaims a skin-like finish

    Differences: Natural rather than matte finish

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: Medium, Warm Golden

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan
    Shade match 77
    $36SephoraSephoraCosts $23.01 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    53
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Retailer shade note: Tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  22. Shade match 85
    $38SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 85
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  24. Shade match 84
    $38SephoraSephoraCosts $25.01 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Natural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: medium deep with warm golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral
    Shade match 77
    $31SephoraSephoraCosts $18.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: medium-tan skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 75
    $30SephoraSephoraCosts $17.01 more

    Matches: Same full coverageBoth claim long-wearingClaims not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 83
    $30Ulta BeautyUlta BeautyCosts $17.01 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  28. #30 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    30 Medium Peach
    Shade match 82
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium with peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to CoverGirl TruBlend Undercover Concealer Golden Amber (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Ogee Multi-Use Sculpted Foundation and Concealer Stick

    Maple 8.25 N

    Ogee Multi-Use Sculpted Foundation and Concealer Stick, shade Maple 8.25 N

    • Looks identical
    • Medium · Warm · golden undertone

    $48

  2. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    420W

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 420W

    • Looks identical
    • Medium · Warm · golden undertone

    $53

  3. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Same depth, colour not measured
    • Medium · Warm undertone

    $30

  4. LORAC PRO Soft Focus Longwear Foundation

    13

    LORAC PRO Soft Focus Longwear Foundation, shade 13

    • Looks identical
    • Medium · Warm · peach undertone

    $38

  5. Temptu Silksphere Foundation

    4.5W Nude

    Temptu Silksphere Foundation, shade 4.5W Nude

    • Looks identical
    • Medium · Warm undertone

    $34

  6. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Tan Nude 17

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Tan Nude 17

    • Looks identical
    • Medium · Warm · golden undertone

    $39.50

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Sand, against CoverGirl TruBlend Undercover Concealer in Golden Amber. Every attribute compared, with its share of the score.

ComparedYour shadeGolden AmberClosest shade matchWarm SandScore
Shade match55% of overall98
Colour98#c8906e#c88e6dLooks identicalColour difference 0.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Sand.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400, against CoverGirl TruBlend Undercover Concealer in Golden Amber. Every attribute compared, with its share of the score.

ComparedYour shadeGolden AmberClosest overall alternative400Score
Shade match55% of overall86
Colour76#c8906e#cf905fClose colourColour difference 4.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combination, oilySkin-type suitability not published for one product
Overall match 86/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Sand

Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 400

Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.