Beautler.Your beauty butler

TruBlend Undercover Concealer Golden Natural dupes and alternatives CoverGirl

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free19No drying alcohol28Vegan13Cruelty-free14Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

30 matches

Closest shade match: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 14 Light Peach

The equivalent shade: scored on colour, depth and undertone only.

Your shade
CoverGirl
Golden NaturalChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Haus Labs
14 Light Peach
Depth and undertone: Medium · Warm · peach
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 42S tan sand

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
CoverGirl
Golden NaturalChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Tarte
42S tan sand
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
58
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    47S tan-deep sand
    Shade match 94
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan
    Shade match 91
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    44H tan
    Shade match 89
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Skin Correct Full-Coverage Concealer

    4 Warm
    Shade match 92
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Dior

    Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W
    Shade match 93
    $32Ulta BeautyUlta BeautyCosts $19.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Neutral
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey
    Shade match 84
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  9. #11 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural
    Shade match 83
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    20 Light Medium Peach
    Shade match 91
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    16HR Camo Concealer

    Tan Latte
    Shade match 78
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly lighter

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: tan w/ warm-neutral undertone - online only

    Medium confidence· Digital match

    View match
  12. #14 · Dior

    Forever Skin Correct Full-Coverage Concealer

    2.5 Neutral
    Shade match 86
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6
    Shade match 93
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: Medium, Warm Golden

    Medium confidence· Digital match

    View match
  14. #16 · Make Up For Ever

    HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34
    Shade match 82
    $35SephoraSephoraCosts $22.01 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: for medium to tan skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · Dior

    Forever Skin Correct Full-Coverage Concealer

    3 Neutral
    Shade match 85
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber
    Shade match 80
    $30SephoraSephoraCosts $17.01 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan
    Shade match 79
    $30SephoraSephoraCosts $17.01 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  18. #20 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Sand
    Shade match 80
    $36SephoraSephoraCosts $23.01 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    395 Walnut
    Shade match 73
    $15.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Contains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. #22 · Dior

    Forever Skin Correct Full-Coverage Concealer

    4N Neutral
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Warm Sand
    Shade match 79
    $36SephoraSephoraCosts $23.01 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · Make Up For Ever

    HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35
    Shade match 76
    $35SephoraSephoraCosts $22.01 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: for medium to tan skin with neutral golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Soft Matte Complete Concealer

    Biscuit
    Shade match 78
    $36SephoraSephoraCosts $23.01 more

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    50

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage

    Retailer shade note: MD1 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  24. #26 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    10W
    Shade match 84
    $30Ulta BeautyUlta BeautyCosts $17.01 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  25. #27 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    22 Light Medium Peach
    Shade match 83
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  26. #28 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    4W
    Shade match 83
    $38SephoraSephoraCosts $25.01 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Natural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: medium deep with warm golden undertones

    Medium confidence· Digital match

    View match
  27. #29 · Dior

    Forever Skin Correct Full-Coverage Concealer

    3W Warm
    Shade match 78
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Slightly lighterNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  28. #30 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral
    Shade match 82
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to CoverGirl TruBlend Undercover Concealer Golden Natural (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Same depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target
  2. Dermablend Flawless Creator Liquid Foundation Drops

    20W

    Dermablend Flawless Creator Liquid Foundation Drops, shade 20W

    • Looks identical
    • Medium · Warm undertone

    $43

    Ulta BeautyView at Ulta Beauty
  3. Unleashia Satin Wear Healthy-Green Cushion Foundation

    24N Wind Storm

    Unleashia Satin Wear Healthy-Green Cushion Foundation, shade 24N Wind Storm

    • Very close colour
    • Medium light · Warm · peach undertone

    $24

    Ulta BeautyView at Ulta Beauty
  4. Juvia's Place I Am Magic Velvety Matte Foundation

    500 Bogota

    Juvia's Place I Am Magic Velvety Matte Foundation, shade 500 Bogota

    • Very close colour
    • Medium light · Warm · golden undertone

    $24

    Ulta BeautyView at Ulta Beauty
  5. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    3Y38 - Cool Honey

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 3Y38 - Cool Honey

    • Very close colour
    • Medium · Warm · yellow undertone

    $49

    SephoraView at Sephora
  6. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    2.5W

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 2.5W

    • Very close colour
    • Medium · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 14 Light Peach, against CoverGirl TruBlend Undercover Concealer in Golden Natural. Every attribute compared, with its share of the score.

ComparedYour shadeGolden NaturalClosest shade match14 Light PeachScore
Shade match55% of overall97
Colour96#c69c7d#c19879Looks identicalColour difference 1.3 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 14 Light Peach.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 42S tan sand, against CoverGirl TruBlend Undercover Concealer in Golden Natural. Every attribute compared, with its share of the score.

ComparedYour shadeGolden NaturalClosest overall alternative42S tan sandScore
Shade match55% of overall95
Colour92#c69c7d#cea07dVery close colourColour difference 1.9 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.6
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 42S tan sand.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 14 Light Peach

Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 42S tan sand

Best price
$32SephoraSephora
Costs $19.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.