Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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33 matches
33 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $12.99 at Ulta Beauty
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at Sephora
Ulta Beautyfrom $30 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12.99 at Ulta Beauty
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautySephoraCosts $17.01 moreMatches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Slightly cooler undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: for medium to tan skin w/ cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $17.01 moreMatches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Slightly lighterSlightly cooler undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone
Retailer shade note: for medium to tan skin w/ cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $17.01 moreMatches: Same neutral undertoneSame matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Retailer shade note: light with soft golden neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Natural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Same full coverageBoth claim long-wearingClaims not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Natural rather than matte finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly cooler undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: light-medium skin tones with pink undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraCosts $23.01 moreMatches: Same neutral undertoneSame matte finishSame full coverage
No material differences in the data we have.
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: Medium with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same full coverageBoth claim long-wearingClaims not settling into lines
Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17.01 moreMatches: Same full coverageBoth claim long-wearingClaims not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$30 · out of stockView at SephoraSephoraCosts $19.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Olive rather than neutral undertoneContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Olive rather than neutral undertone · Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly cooler undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: light medium with rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $29.01 moreMatches: Same neutral undertoneSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishContains listed fragrance
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance
Retailer shade note: light medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty(product price)$4.99 less (38%)Matches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Satin rather than matte finish
Slight colour difference · Satin · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Satin rather than matte finish
Retailer shade note: medium light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Same full coverageBoth claim long-wearingClaims not settling into lines
Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $21.01 moreMatches: Same neutral undertoneClaims not settling into linesClaims a lightweight feel
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephoraCosts $23.01 moreMatches: Same full coverageBoth claim long-wearingClaims not settling into lines
Differences: Slightly deeperOlive rather than neutral undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · Natural rather than matte finish
Retailer shade note: medium with golden to olive undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$4.99 less (38%)Matches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Slightly lighterSatin rather than matte finish
Slight colour difference · Satin · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Satin rather than matte finish
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29.01 moreMatches: Same full coverageClaims transfer resistanceNo drying alcohol listed
Differences: Slightly cooler undertoneNatural rather than matte finishContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Contains listed fragrance
Retailer shade note: light medium skin with cool pink undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly warmer undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: medium skin tones with golden undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraCosts $23.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeperSlightly cooler undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone
Retailer shade note: Tan with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSame full coverageClaims a skin-like finish
Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: Light Medium, Cool Rosy
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly cooler undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: light-medium skin tones with pink undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraUlta Beauty(product price)$4.99 less (38%)Matches: Same full coverageBoth claim long-wearingClaims not settling into lines
Differences: Slightly warmer undertoneSatin rather than matte finish
Close colour · Satin · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Satin rather than matte finish
Retailer shade note: medium tan with golden undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$4.99 less (38%)Matches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Slightly deeperSatin rather than matte finish
Close colour · Satin · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Satin rather than matte finish
Retailer shade note: tan with cool-neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautySephoraCosts $21.01 moreMatches: Same neutral undertoneClaims not settling into linesClaims a lightweight feel
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: light to medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$2 less (15%)Matches: Very close colourClaims a lightweight feelNo drying alcohol listed
Differences: Natural rather than matte finishNo long-wear claim
Very close colour · Natural finish
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty(product price)$0.99 less (8%)Matches: Same neutral undertoneClaims a skin-like finishClaims not settling into lines
Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same neutral undertoneClaims a skin-like finishNo drying alcohol listed
Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim
Close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim
Retailer shade note: medium tan with neutral pink undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraShowing 12 of 31 matches
The closest shade to CoverGirl TruBlend Undercover Concealer Sand Beige (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
2N22 Nude
$45
24 Light Medium Neutral
$30
130
$17.99
2N1 Desert Beige
$52
PR6
$52
medium 2 n
$35
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in N18, against CoverGirl TruBlend Undercover Concealer in Sand Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in N18.
16 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 250, against CoverGirl TruBlend Undercover Concealer in Sand Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 250.
11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer N18
SephoraYour shade $12.99 at Ulta Beauty
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 250
SephoraYour shade $12.99 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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