Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $12.99 at Ulta Beauty
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12.99 at Ulta Beauty
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at Sephora
Ulta Beautyfrom $30 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $23.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: Fair with netural warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: fair skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $1.01 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephoraCosts $17.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $22.01 moreMatches: Same neutral undertoneSame matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: for very fair skin with neutral warm undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautyUlta Beauty(product price)$4.99 less (38%)Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Retailer shade note: medium w/ peach undertone
Medium confidence· Digital match
e.l.f. Cosmetics 16HR Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $1.01 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly deeperNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephoraCosts $29.01 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
Differences: Slightly deeperContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Contains listed fragrance
Retailer shade note: light skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly deeperNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly lighterNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: fairest with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly lighterNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly lighterMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage
Retailer shade note: L2.3 - Light with neutral undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Contains listed fragrance
Retailer shade note: fair skin with cool, pink undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Same matte finishSame full coverageClaims transfer resistance
Differences: Slightly lighterContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Same matte finishSame full coverageBoth claim long-wearing
Differences: Slightly lighterSlightly cooler undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone
Retailer shade note: for very fair skin w/ cool pink undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $18.01 moreMatches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Retailer shade note: very fair skin tones with golden undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraCosts $19.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Contains listed fragrance
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Similar undertone (warm vs neutral)Same matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: Fair with netural/warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautySephoraCosts $23.01 moreMatches: Similar undertone (warm vs neutral)Same matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: L2.75 - Light with warm undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Similar undertone (warm vs neutral)Same full coverageBoth claim long-wearing
Differences: Natural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: fair with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Contains listed fragrance
Retailer shade note: light skin with cool, pink undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: very fair with rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: fairest with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim
Retailer shade note: light+ with peachy golden undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame neutral undertoneClaims not settling into lines
Differences: Radiant rather than matte finishNo long-wear claim
Looks identical · Radiant finish
Ingredients (not scored): 27% ingredient overlap
Differences: Radiant rather than matte finish · No long-wear claim
Retailer shade note: Fair
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to CoverGirl TruBlend Undercover Concealer Light Ivory (Very fair · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Light Neutral
$39
Madrid - Very Light 1
$20
N3
$39
Nude Ivory
$11.97
3W Trailblazer
$47
3.5N
$63
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty Liquid Touch Brightening Concealer in 110N, against CoverGirl TruBlend Undercover Concealer in Light Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty Liquid Touch Brightening Concealer in 110N.
12 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural, against CoverGirl TruBlend Undercover Concealer in Light Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural.
5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Rare Beauty Liquid Touch Brightening Concealer 110N
SephoraYour shade $12.99 at Ulta Beauty
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural
SephoraYour shade $12.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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