Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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32 matches
32 matches
The equivalent shade and the most similar concealer overall.
SephoraYour shade $11.99 at Ulta Beauty
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at Sephora
Ulta Beauty$30View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $18.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Slightly lighterNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30.01 moreMatches: Same neutral undertoneSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Natural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: light medium with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same matte finishSame full coverageClaims transfer resistance
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautySephoraCosts $18.01 moreMatches: Same neutral undertoneSame matte finishSame full coverage
Differences: Slightly lighter
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter
Retailer shade note: neutral beige with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $30.01 moreMatches: Same neutral undertoneSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $19.01 moreMatches: Same neutral undertoneSame matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Retailer shade note: fair-light skin tones with pink-neutral undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraCosts $20.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterSlightly warmer undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Contains listed fragrance
Retailer shade note: light to medium skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $18.01 moreMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Natural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$30 · out of stockView at SephoraUlta Beauty(product price)Costs $18.01 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$30 · out of stockView at SephoraUlta Beauty(product price)Costs $30.01 moreMatches: Very close colourSame full coverageClaims transfer resistance
Differences: Slightly cooler undertoneNatural rather than matte finishContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Contains listed fragrance
Retailer shade note: fair skin with cool pink undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $30.01 moreMatches: Very close colourSame full coverageClaims transfer resistance
Differences: Slightly warmer undertoneNatural rather than matte finishContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Contains listed fragrance
Retailer shade note: light skin with warm peach undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $20.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterSlightly cooler undertoneContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Contains listed fragrance
Retailer shade note: light to medium skin with cool, pink undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Slightly deeperNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Slightly lighterMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage
Retailer shade note: M1.75 - Medium with neutral undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $20.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Contains listed fragrance
Retailer shade note: light to medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $30.01 moreMatches: Same neutral undertoneSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance
Retailer shade note: fair to light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Near-identical swatch colourSame full coverageClaims a skin-like finish
Differences: Slightly cooler undertoneNatural rather than matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: Light, Cool Pink
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30.01 moreMatches: Very close colourSame full coverageClaims transfer resistance
Differences: Slightly cooler undertoneNatural rather than matte finishContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Contains listed fragrance
Retailer shade note: light skin with cool pink undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Same full coverageBoth claim long-wearingClaims not settling into lines
Differences: Slightly deeperOlive rather than neutral undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · Natural rather than matte finish
Retailer shade note: medium with golden to olive undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $20.01 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: fair with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $26.01 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish
Retailer shade note: medium with cool rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $30.01 moreMatches: Same full coverageClaims transfer resistanceNo drying alcohol listed
Differences: Slightly cooler undertoneNatural rather than matte finishContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Contains listed fragrance
Retailer shade note: light medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $30.01 moreMatches: Same full coverageClaims transfer resistanceNo drying alcohol listed
Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Contains listed fragrance
Retailer shade note: light medium skin with cool rosy undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $20.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighterSlightly cooler undertoneContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Contains listed fragrance
Retailer shade note: light skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautyUlta BeautyCosts $0.01 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $5.01 moreMatches: Near-identical swatch colourClaims a skin-like finishNo drying alcohol listed
Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim
Retailer shade note: light+ with cool pink undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$17View at SephoraShowing 12 of 31 matches
The closest shade to CoverGirl TruBlend Undercover Concealer Natural Ivory (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
3-4 Light-Medium
$20.99
5N
$63
Nude 3
24 Light Medium Neutral
$30
5.75 Cork
$41
200 Light Medium
$52
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium, against CoverGirl TruBlend Undercover Concealer in Natural Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium.
5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
SephoraYour shade $11.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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