Beautler.Your beauty butler

TruBlend Undercover Concealer Warm Nude dupes and alternatives CoverGirl

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Super Coverage Multi-Use Concealer Sand

The equivalent shade: scored on colour, depth and undertone only.

The match
Too Faced
Sand
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
95out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 250

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Fenty Beauty
250
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Skin (Skin suitability)
50
Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    370 Biscuit
    Shade match 86
    $15.99Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Soft Matte Complete Concealer

    Biscuit
    Shade match 91
    $36SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: MD1 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    37G medium-tan golden
    Shade match 88
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Olive rather than warm undertone · Contains listed fragrance

    Retailer shade note: medium to tan skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    365 Cashew
    Shade match 84
    $15.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium
    Shade match 87
    $36SephoraSephoraCosts $23.01 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    53
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 85
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden
    Shade match 87
    $31SephoraSephoraCosts $18.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Retailer shade note: medium skin tones with golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Natural Beige
    Shade match 87
    $36SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $36SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish

    Retailer shade note: medium with golden to olive undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Shape Tape Full Coverage Matte Concealer

    42S tan sand
    Shade match 83
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Contains listed fragrance

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  11. Shade match 83
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly deeperContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Contains listed fragrance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  12. Shade match 84
    $30SephoraSephoraCosts $17.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Retailer shade note: light medium with warm peachy undertones

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $42SephoraSephoraCosts $29.01 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Slightly lighterNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  15. Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Slightly deeperNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  16. Shade match 93
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: Light, Warm Peach

    Medium confidence· Digital match

    View match
  17. Shade match 90
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: fair with peach undertones

    Medium confidence· Digital match

    View match
  18. Shade match 81
    $35SephoraSephoraCosts $22.01 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: for medium skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  19. Shade match 82
    $36SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 84
    $42SephoraSephoraCosts $29.01 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Slightly lighterNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light skin with warm peach undertones

    Medium confidence· Digital match

    View match
  21. Shade match 77
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Same full coverageBoth claim long-wearingClaims not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 76
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  23. Shade match 93
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    36
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium to tan with a peach undertone

    Medium confidence· Digital match

    View match
  24. Shade match 79
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Same full coverageClaims transfer resistanceNo drying alcohol listed

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 79
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Same full coverageClaims transfer resistanceNo drying alcohol listed

    Differences: Neutral rather than warm undertoneNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 78
    $42SephoraSephoraCosts $29.01 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneNatural rather than matte finishContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Contains listed fragrance

    Retailer shade note: light medium skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  27. #29 · Tarte

    Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral
    Shade match 71
    $32SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperSlightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    71
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  28. Shade match 72
    $30SephoraSephoraCosts $17.01 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  29. Shade match 95
    $12.99Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Radiant rather than matte finishNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    12
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant finish

    Ingredients (not scored): 27% ingredient overlap

    Differences: Radiant rather than matte finish · No long-wear claim

    Retailer shade note: Honey

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a foundation in your shade?

The closest shade to CoverGirl TruBlend Undercover Concealer Warm Nude (Light medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Dior Forever Skin Wear Blurring Natural Matte Foundation

    3WP Warm Peach

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 3WP Warm Peach

    • Looks identical
    • Light medium · Warm · peach undertone

    $60

  2. Hourglass Ambient Soft Glow Foundation

    6

    Hourglass Ambient Soft Glow Foundation, shade 6

    • Looks identical
    • Medium light · Warm undertone

    $60

  3. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    15 Brasilia

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 15 Brasilia

    • Looks identical
    • Medium light · Warm · golden undertone

    $20

  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Warm 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Light Warm 3

    • Looks identical
    • Light medium · Warm undertone

    $49

  5. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    3W0 Sandstone

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 3W0 Sandstone

    • Looks identical
    • Medium light · Warm undertone

    $54

  6. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P3

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade P3

    • Looks identical
    • Light medium · Warm · peach undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Sand, against CoverGirl TruBlend Undercover Concealer in Warm Nude. Every attribute compared, with its share of the score.

ComparedYour shadeWarm NudeClosest shade matchSandScore
Shade match55% of overall95
Colour94#ddaa8c#dba485Very close colourColour difference 1.7 (0 is identical)
Depth96Light mediumMedium lightCloseDepth difference: 2.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Sand.

Same or better

  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 250, against CoverGirl TruBlend Undercover Concealer in Warm Nude. Every attribute compared, with its share of the score.

ComparedYour shadeWarm NudeClosest overall alternative250Score
Shade match55% of overall83
Colour76#ddaa8c#f2b28dClose colourColour difference 4.2 (0 is identical)
Depth85Light mediumLightCloseDepth difference: 5.9
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combination, oilySkin-type suitability not published for one product
Overall match 85/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 250.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Super Coverage Multi-Use Concealer Sand

Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 250

Best price
$30SephoraSephora
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.