Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Both claim smudge and transfer
Differences: Warm rather than neutral undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
87
Finish & visual result
100
Wear & performance
76
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Same finish: matte· Both claim waterproof
Differences: Cool rather than neutral undertone· Berry rather than pink· Long-wearing rather than 9-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
100
Wear & performance
70
Comfort & suitability
70
Very close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than pink · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort
Matches: Very close colour· Same finish: matte· Both claim smudge and transfer
Differences: Cool rather than neutral undertone· Nude rather than pink· Long-wearing rather than 9-hour wear (longevity)
Score details
Shade match
80
Finish & visual result
100
Wear & performance
76
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than pink · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Both claim smudge and transfer· Both claim comfort
Differences: Cool rather than neutral undertone· Mauve rather than pink· Long-wearing rather than 9-hour wear (longevity)
Score details
Shade match
77
Finish & visual result
100
Wear & performance
74
Comfort & suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than pink · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof
Matches: Both claim smudge and transfer· Same format and precision: retractable· Both claim hydration
Differences: Cool rather than neutral undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
81
Finish & visual result
78
Wear & performance
79
Comfort & suitability
70
Close colour · Satin
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same finish: matte· Both claim smudge and transfer
Differences: Warm rather than neutral undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
78
Finish & visual result
100
Wear & performance
76
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Cool rather than neutral undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
94
Finish & visual result
50
Wear & performance
58
Comfort & suitability
40
Looks identical
Ingredients (not scored): 17% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Cool rather than neutral undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
82
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Matches: Very close colour· Both claim smudge and transfer
Differences: Cool rather than neutral undertone· Berry rather than pink· Long-wearing rather than 9-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
50
Wear & performance
74
Comfort & suitability
40
Very close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than pink · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
R.E.M. Beauty At The Borderline Lip Liner Pencil in key change, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Muted Pink. Every attribute compared, with its share of the score.
ComparedYour shadeMuted PinkClosest shade matchkey changeHow they compareScore
Shade match60% of overall96
Colour60%94#c16773#c4646eVery close colourColour difference 1.6 (0 is identical)
Depth20%99MediumMediumSameDepth difference 0.4 on the 0–100 scale
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall49
Longevity30%409-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 77/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Natasha Denona I Need A Nude Lip Liner in Cherry Blossom, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Muted Pink. Every attribute compared, with its share of the score.
ComparedYour shadeMuted PinkClosest overall alternativeCherry BlossomHow they compareScore
Shade match60% of overall92
Colour60%87#c16773#b86a6fVery close colourColour difference 2.7 (0 is identical)
Depth20%99MediumMediumSameDepth difference 0.9 on the 0–100 scale
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 91/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $9 more
