Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
$6Ulta Beauty(product price)$17 less (74%)4.3 (1,866)
Matches: Same warm undertone· Same finish: matte
Differences: Lighter· Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
83
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$9.99Ulta Beauty(product price)$13.01 less (57%)4.1 (256)
Matches: Very close colour
Differences: Neutral rather than warm undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
91
Finish & visual result
50
Wear & performance
58
Comfort & suitability
40
Very close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Both claim smudge and transfer
Differences: Neutral rather than warm undertone· Red rather than pink· Long-wearing rather than 9-hour wear (longevity)
Score details
Shade match
75
Finish & visual result
100
Wear & performance
76
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Red rather than pink · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$6Ulta Beauty(product price)$17 less (74%)4.3 (1,829)
Matches: Both claim smudge and transfer· Same format and precision: retractable· Both claim hydration
Differences: Neutral rather than warm undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
77
Finish & visual result
50
Wear & performance
79
Comfort & suitability
70
Close colour
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Differences: Cool rather than warm undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
77
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Cool rather than warm undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Open Late, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Vivid Pink. Every attribute compared, with its share of the score.
ComparedYour shadeVivid PinkClosest shade matchOpen LateHow they compareScore
Shade match60% of overall95
Colour60%93#d5636b#d15d66Very close colourColour difference 1.8 (0 is identical)
Depth20%96LightMediumCloseDepth difference 2.6 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family10%100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared40
Longevity30%409-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%—not comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 76/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner in 206 Dreamy Pink, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Vivid Pink. Every attribute compared, with its share of the score.
ComparedYour shadeVivid PinkClosest overall alternative206 Dreamy PinkHow they compareScore
Shade match60% of overall92
Colour60%88#d5636b#c9696fVery close colourColour difference 2.6 (0 is identical)
Depth20%99LightMediumCloseDepth difference 0.6 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family10%100PinkPinkSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall76
Longevity30%709-hour wearLong-wearingSome differenceYour product claims 9-hour wear; the match says long-wearing without hours
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 88/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.