Lip Contour 2.0 Automatic Matte Lip Pencil Rich Brown dupes and alternatives Huda Beauty
4.7 (1,440)·Brown · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Both claim smudge and transfer· Both claim comfort
Differences: Neutral rather than cool undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
85
Finish & visual result
100
Wear & performance
76
Comfort & suitability
70
Close colour · Matte
Ingredients (not scored): 32% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Differences: Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
86
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: taupish brown with a violet undertone
Matches: Same cool undertone· Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Nude rather than brown· Long-wearing rather than 9-hour wear (longevity)
Score details
Shade match
71
Finish & visual result
100
Wear & performance
76
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Nude rather than brown · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Differences: Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
80
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Deeper· Long-wearing rather than 9-hour wear (longevity)
Score details
Shade match
70
Finish & visual result
100
Wear & performance
76
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same cool undertone· Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Mauve rather than brown· Does not claim waterproof
Score details
Shade match
67
Finish & visual result
100
Wear & performance
83
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than brown · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Both claim hydration
Differences: Deeper· Nude rather than brown· Long-wearing rather than 9-hour wear (longevity)
Score details
Shade match
74
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Deeper · Nude rather than brown · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: very soft beige with cool undertones
Differences: Neutral rather than cool undertone· Nude rather than brown· Cream rather than matte (finish)
Score details
Shade match
87
Finish & visual result
56
Wear & performance
49
Comfort & suitability
40
Very close colour · Cream
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than brown · Cream rather than matte (finish) · Not listed rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner in 14 Muted Brown, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Rich Brown. Every attribute compared, with its share of the score.
ComparedYour shadeRich BrownClosest match14 Muted BrownHow they compareScore
Shade match60% of overall98
Colour60%97#aa8783#a78784Looks identicalColour difference 1.0 (0 is identical)
Depth20%99LightLightSameDepth difference 0.4 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall · 3 of 4 compared83
Longevity30%959-hour wear8-hour wearClose8-hour wear claimed against 9-hour wear
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%—not comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 93/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$10 less (43%)
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