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Lip Contour 2.0 Automatic Matte Lip Pencil Very Berry dupes and alternatives Huda Beauty

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: Lancôme Lip Idôle Lip Shaper 66 Mahogany Mauve

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Huda Beauty
Very BerryChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Matte · Opaque
The match
Lancôme
66 Mahogany Mauve
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: —
Shade match
92out of 100
Colour
88
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25Ulta BeautyUlta Beauty
Costs $2 more

Your shade $23 at Sephora

Closest overall alternative: Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner 450 Dramatic Plum

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Huda Beauty
Very BerryChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Matte · Opaque
The match
Make Up For Ever
450 Dramatic Plum
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
86out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Comfort (Comfort & suitability)
70
Best price
$26SephoraSephora
Costs $3 more

Your shade $23 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Essence

    8H Matte Comfort Lipliner

    19 Burgundy Bestie
    Shade match 87
    $3.99Ulta BeautyUlta Beauty(product price)$19.01 less (83%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Plum rather than berryDoes not claim smudge and transferDoes not claim hydration

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    78
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Plum rather than berry · Does not claim smudge and transfer · Does not claim hydration

    Medium confidence· Digital match

    View match
  2. #4 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Manic
    Shade match 80
    $25SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: 16-hour wear rather than 9-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    87
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: 16-hour wear rather than 9-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rosy wine

    Medium confidence· Digital match

    View match
  3. #5 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    450 Dramatic Plum
    Shade match 79
    $27SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Plum rather than berryLong-wearing rather than 9-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than 9-hour wear (longevity) · Does not claim hydration

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Dark Red
    Shade match 91
    $6Ulta BeautyUlta Beauty(product price)$17 less (74%)

    Matches: Very close colourSame cool undertoneBoth claim smudge and transfer

    Differences: Plum rather than berryLong-wearing rather than 9-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: burgundy

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Love Trap
    Shade match 73
    $28SephoraSephoraCosts $5 more

    Matches: Very close colourSame finish: matteBoth claim smudge and transfer

    Differences: Warm rather than cool undertoneBrown rather than berry

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    94
    Comfort & suitability
    100

    Very close colour · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than berry

    Retailer shade note: peachy brown

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Powermatte High Intensity Lip Pencil

    Endless Love - 182
    Shade match 79
    $32SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Red rather than berryDoes not claim waterproofDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    81
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Red rather than berry · Does not claim waterproof · Does not claim hydration

    Retailer shade note: maple red

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Savage Rose
    Shade match 70
    $28SephoraSephoraCosts $5 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof

    Differences: Warm rather than cool undertoneRed rather than berry

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    94
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than berry

    Retailer shade note: warm rosy red

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Hot & Heavy
    Shade match 82
    $12Ulta BeautyUlta Beauty$11 less (48%)

    Matches: Very close colourBoth claim smudge and transferBoth claim waterproof

    Differences: Neutral rather than cool undertonePlum rather than berryLong-wearing rather than 9-hour wear (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    89
    Comfort & suitability
    70

    Very close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Plum rather than berry · Long-wearing rather than 9-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  9. #11 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Fated
    Shade match 75
    $25SephoraSephoraCosts $2 more

    Matches: Very close colourSame finish: matteBoth claim smudge and transfer

    Differences: Warm rather than cool undertoneNude rather than berry16-hour wear rather than 9-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    87
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than berry · 16-hour wear rather than 9-hour wear (longevity) · Does not claim comfort

    Retailer shade note: warm rose nude

    Medium confidence· Digital match

    View match
  10. #12 · Rare Beauty

    Kind Words Matte Lip Liner

    Proud
    Shade match 70
    $18SephoraSephora$5 less (22%)

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: DeeperBrown rather than berryLong-wearing rather than 9-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    91
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Brown rather than berry · Long-wearing rather than 9-hour wear (longevity)

    Retailer shade note: plum brown

    Medium confidence· Digital match

    View match
  11. #13 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Enduring Mauve
    Shade match 77
    $6Ulta BeautyUlta Beauty$17 less (74%)

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Mauve rather than berryLong-wearing rather than 9-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    79
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Mauve rather than berry · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Mi Kiss
    Shade match 66
    $28Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterRed rather than berry

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    94
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Red rather than berry

    Retailer shade note: berry red

    Medium confidence· Digital match

    View match
  13. Shade match 75
    $16SephoraSephora$7 less (30%)

    Matches: Same cool undertoneSame finish: matteBoth claim waterproof

    Differences: LighterLong-wearing rather than 9-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: soft matte berry

    Medium confidence· Digital match

    View match
  14. #16 · NARS

    Powermatte High Intensity Lip Pencil

    Midnight Rider - 195
    Shade match 71
    $32SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourRed rather than berryDoes not claim waterproof

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    81
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than berry · Does not claim waterproof · Does not claim hydration

    Retailer shade note: bright classic red

    Medium confidence· Digital match

    View match
  15. #17 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Girl, Bye
    Shade match 82
    $6Ulta BeautyUlta Beauty(product price)$17 less (74%)

    Matches: Same cool undertoneSame finish: matte

    Differences: Long-wearing rather than 9-hour wear (longevity)Does not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: berry

    Medium confidence· Digital match

    View match
  16. #18 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Rush
    Shade match 68
    $25SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: LighterMauve rather than berry16-hour wear rather than 9-hour wear (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    87
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Mauve rather than berry · 16-hour wear rather than 9-hour wear (longevity) · Does not claim comfort

    Retailer shade note: pink-mauve w/soft pearl

    Medium confidence· Digital match

    View match
  17. #19 · Natasha Denona

    I Need A Nude Lip Liner

    Cherry Cola
    Shade match 67
    $25SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: LighterBrown rather than berryLong-wearing rather than 9-hour wear (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Lighter · Brown rather than berry · Long-wearing rather than 9-hour wear (longevity) · Does not claim hydration

    Retailer shade note: dark burgundy brown

    Medium confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Hollywood Honey
    Shade match 61
    $28SephoraSephoraCosts $5 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof

    Differences: DeeperWarm rather than cool undertoneNude rather than berry

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    94
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Deeper · Warm rather than cool undertone · Nude rather than berry

    Retailer shade note: caramel with red undertones

    Medium confidence· Digital match

    View match
  19. #21 · NARS

    Long Lasting Matte Lip Liner

    Let's Go Crazy
    Shade match 74
    $26SephoraSephoraCosts $3 more

    Matches: Same finish: matteBoth claim smudge and transfer

    Differences: LighterNeutral rather than cool undertoneLong-wearing rather than 9-hour wear (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: rich mulberry

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Maracuja Juicy Lip Liner

    Rose Full Bloom
    Shade match 83
    $23Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneBoth claim smudge and transfer

    Differences: Rose rather than berryNot listed rather than 9-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    67
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Rose rather than berry · Not listed rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Medium confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Cocoa
    Shade match 78
    $6Ulta BeautyUlta Beauty(product price)$17 less (74%)

    Matches: Same cool undertoneBoth claim smudge and transferSame format and precision: retractable

    Differences: Brown rather than berryLong-wearing rather than 9-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than berry · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: for dark skin with peach undertones

    Medium confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Supersize Me
    Shade match 60
    $28SephoraSephoraCosts $5 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    94
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Pink rather than berry

    Retailer shade note: neutral nude pink

    Medium confidence· Digital match

    View match
  23. #25 · Buxom

    Power Line Plumping Lip Liner

    Dolly Medium
    Shade match 75
    $24Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same cool undertoneBoth claim waterproofBoth claim comfort

    Differences: Brown rather than berryDoes not claim smudge and transfer

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Brown rather than berry · Does not claim smudge and transfer

    Retailer shade note: mauve brown

    Medium confidence· Digital match

    View match
  24. #26 · Sacheu

    Peel Off Lip Liner STAY-N

    After Party
    Shade match 87
    $14Ulta BeautyUlta Beauty$9 less (39%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: Long-wearing rather than 9-hour wear (longevity)Does not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Retailer shade note: dark wine

    Medium confidence· Digital match

    View match
  25. #27 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Plum
    Shade match 78
    $14.99Ulta BeautyUlta Beauty$8.01 less (35%)

    Matches: Same cool undertoneBoth claim waterproofSame format and precision: retractable

    Differences: Plum rather than berryLong-wearing rather than 9-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    73
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 8% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. #28 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    808 Boundless Berry
    Shade match 68
    $26SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 9-hour wear (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: Medium Berry

    Medium confidence· Digital match

    View match
  27. #29 · Westman Atelier

    Lip Shape Defining Lip Liner

    Lou Lou
    Shade match 73
    $34SephoraSephoraCosts $11 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 9-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof

    Retailer shade note: deep wine

    Medium confidence· Digital match

    View match
  28. #30 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Luv Ya Backtalk
    Shade match 63
    $25SephoraSephoraCosts $2 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof

    Differences: DeeperWarm rather than cool undertoneMauve rather than berry

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    87
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Warm rather than cool undertone · Mauve rather than berry · 16-hour wear rather than 9-hour wear (longevity) · Does not claim comfort

    Retailer shade note: medium warm mauve

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Lancôme Lip Idôle Lip Shaper in 66 Mahogany Mauve, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Very Berry. Every attribute compared, with its share of the score.

ComparedYour shadeVery BerryClosest shade match66 Mahogany MauveScore
Shade match60% of overall92
Colour88#823543#793a45Very close colourColour difference 2.6 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.6 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BerryBerrySameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall78
Longevity959-hour wear8-hour wearClose8-hour wear claimed against 9-hour wear
Smudge and transfer40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Format and precision85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Lip Idôle Lip Shaper in 66 Mahogany Mauve.

Same or better

  • Very close colour
  • Same cool undertone
  • Both claim waterproof

Different

  • Does not claim smudge and transfer
  • Does not claim comfort
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listedcool brown berry
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner in 450 Dramatic Plum, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Very Berry. Every attribute compared, with its share of the score.

ComparedYour shadeVery BerryClosest overall alternative450 Dramatic PlumScore
Shade match60% of overall89
Colour89#823543#783740Very close colourColour difference 2.4 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60BerryPlumSome differenceNeighbouring colour families
Finish & visual result10% of overall100
Finish100MatteMatteSameSame matte finish
Wear & performance25% of overall76
Longevity709-hour wearLong-wearingSome differenceYour product claims 9-hour wear; the match says long-wearing without hours
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 86/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner in 450 Dramatic Plum.

Same or better

  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Both claim smudge and transfer
  • Both claim comfort

Different

  • Long-wearing longevity instead of 9-hour wear
  • Does not claim waterproof
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionNot listedDeep Burgundy (Not suitable for use on eyes)
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Lancôme Lip Idôle Lip Shaper 66 Mahogany Mauve

Best price
$25Ulta BeautyUlta Beauty
Costs $2 more

Your shade $23 at Sephora

Closest overall alternative

Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner 450 Dramatic Plum

Best price
$26SephoraSephora
Costs $3 more

Your shade $23 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.