Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Both claim smudge and transfer
Differences: Cool rather than warm undertone· Nude rather than brown· Long-wearing rather than 9-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Very close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than warm undertone · Nude rather than brown · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
89
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$6Ulta Beauty(product price)$17 less (74%)4.5 (66,830)
Matches: Near-identical swatch colour· Both claim hydration
Differences: Neutral rather than warm undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
93
Finish & visual result
50
Wear & performance
58
Comfort & suitability
70
Looks identical · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: natural brown with slight pink tones
Matches: Very close colour· Same warm undertone· Same finish: matte
Differences: Peach rather than brown· Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
86
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Peach rather than brown · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same warm undertone· Same finish: matte· Both claim hydration
Differences: Rose rather than brown· Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
82
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Rose rather than brown · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Matches: Near-identical swatch colour· Both claim smudge and transfer· Both claim hydration
Differences: Cool rather than warm undertone· Nude rather than brown· Not listed rather than 9-hour wear (longevity)
Score details
Shade match
85
Finish & visual result
50
Wear & performance
67
Comfort & suitability
70
Looks identical
Ingredients (not scored): 11% ingredient overlap
Differences: Cool rather than warm undertone · Nude rather than brown · Not listed rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Differences: Neutral rather than warm undertone· Nude rather than brown· Does not claim smudge and transfer
Score details
Shade match
83
Finish & visual result
50
Wear & performance
78
Comfort & suitability
40
Very close colour
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Nude rather than brown · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration
Differences: Neutral rather than warm undertone· Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
82
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
82
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$9.99Ulta Beauty(product price)$13.01 less (57%)4.7 (14,737)
Matches: Very close colour· Same warm undertone· Both claim comfort
Differences: Not listed rather than 9-hour wear (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
95
Finish & visual result
50
Wear & performance
40
Comfort & suitability
70
Very close colour
Ingredients (not scored): 16% ingredient overlap
Differences: Not listed rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Lawless Forget The Filler Definer Lip Liner in Cinnamon, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Terracotta. Every attribute compared, with its share of the score.
ComparedYour shadeTerracottaClosest shade matchCinnamonHow they compareScore
Shade match60% of overall96
Colour60%95#ac6159#a95e54Looks identicalColour difference 1.4 (0 is identical)
Depth20%97MediumMediumSameDepth difference 1.7 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall78
Finish100%78MatteSatinCloseSatin finish rather than matte
Wear & performance25% of overall · 3 of 4 compared51
Longevity30%709-hour wearLong-wearingSome differenceYour product claims 9-hour wear; the match says long-wearing without hours
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%—not comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 82/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Huda Beauty Lip Contour Lip Stain for 12-Hour Wear in Cinnamon, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Terracotta. Every attribute compared, with its share of the score.
ComparedYour shadeTerracottaClosest overall alternativeCinnamonHow they compareScore
Shade match60% of overall90
Colour60%84#ac6159#b25957Close colourColour difference 3.1 (0 is identical)
Depth20%98MediumMediumSameDepth difference 1.3 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall · 3 of 4 compared79
Longevity30%859-hour wear12-hour wearClose12-hour wear claimed against 9-hour wear
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%—not comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 87/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $3 more
