Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same finish: matte
Differences: Rose rather than pink· Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
90
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Rose rather than pink · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Differences: Long-wearing rather than 9-hour wear (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
91
Finish & visual result
50
Wear & performance
58
Comfort & suitability
40
Very close colour
Ingredients (not scored): 17% ingredient overlap
Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$9.50Ulta Beauty(product price)$13.50 less (59%)4.2 (1,893)
Matches: Both claim smudge and transfer· Both claim waterproof· Same format and precision: retractable
Differences: Neutral rather than warm undertone· Rose rather than pink· Not listed rather than 9-hour wear (longevity)
Score details
Shade match
77
Finish & visual result
50
Wear & performance
82
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Rose rather than pink · Not listed rather than 9-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Morphe Signature Lip Pencil in Moon Sign, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Rusty Pink. Every attribute compared, with its share of the score.
ComparedYour shadeRusty PinkClosest shade matchMoon SignHow they compareScore
Shade match60% of overall93
Colour60%89#b85959#b1605dVery close colourColour difference 2.4 (0 is identical)
Depth20%99MediumLightCloseDepth difference 0.8 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family10%100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall49
Longevity30%409-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 77/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner in Pillow Talk Medium, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Rusty Pink. Every attribute compared, with its share of the score.
ComparedYour shadeRusty PinkClosest overall alternativePillow Talk MediumHow they compareScore
Shade match60% of overall84
Colour60%78#b85959#bf6565Close colourColour difference 3.9 (0 is identical)
Depth20%87MediumMediumSameDepth difference 5.4 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family10%100PinkPinkSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall · 3 of 4 compared94
Longevity30%859-hour wear6-hour wearClose6-hour wear claimed against 9-hour wear
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Overall match 89/100Shade match 84/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$5 less (22%)
