Beautler.Your beauty butler

Lip Contour 2.0 Automatic Matte Lip Pencil Universal Red dupes and alternatives Huda Beauty

Red · Neutral · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner Happily Ever After

The equivalent shade and the most similar lip liner overall.

Your shade
Huda Beauty
Universal RedChange shade
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte · Opaque
The match
Too Faced
Happily Ever After
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte · Opaque
Overall match
92out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
89
Comfort (Comfort & suitability)
40
Shade match
96out of 100
Colour
93
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25Ulta BeautyUlta Beauty
Costs $2 more

Your shade $23 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    412 Forever Passion
    Shade match 91
    $27SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneSame finish: matte

    Differences: Long-wearing rather than 9-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim hydration

    Retailer shade note: crimson red

    Medium confidence· Digital match

    View match
  2. #3 · Essence

    8H Matte Comfort Lipliner

    Classic Red
    Shade match 87
    $4.99CVSCVS$18.01 less (78%)

    Matches: Same neutral undertoneSame finish: matteBoth claim waterproof

    Differences: Does not claim smudge and transferDoes not claim hydration

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    78
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim smudge and transfer · Does not claim hydration

    Medium confidence· Digital match

    View match
  3. #4 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    The MVP
    Shade match 79
    $24Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof

    Differences: Cool rather than neutral undertoneDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    96
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim comfort · Does not claim hydration

    Retailer shade note: blue red

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Red
    Shade match 84
    $6Ulta BeautyUlta Beauty$17 less (74%)

    Matches: Same finish: matteBoth claim smudge and transferSame format and precision: retractable

    Differences: Cool rather than neutral undertoneLong-wearing rather than 9-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    79
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: matte red with blue undertones

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Powermatte High Intensity Lip Pencil

    Kiss Me Deadly - 183
    Shade match 81
    $32SephoraSephoraCosts $9 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim comfort

    Differences: Warm rather than neutral undertoneDoes not claim waterproofDoes not claim hydration

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    81
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim waterproof · Does not claim hydration

    Retailer shade note: vivid orange red

    Medium confidence· Digital match

    View match
  6. #7 · RMS Beauty

    Go Nude Lip Pencil

    Pavla
    Shade match 89
    $26Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourBoth claim waterproofBoth claim hydration

    Differences: Warm rather than neutral undertoneDoes not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: orange-based red

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $22Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same neutral undertoneSame finish: matteBoth claim hydration

    Differences: Long-wearing rather than 9-hour wear (longevity)Does not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  8. #9 · NARS

    Powermatte High Intensity Lip Pencil

    Born To Be Wild - 186
    Shade match 79
    $32SephoraSephoraCosts $9 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim comfort

    Differences: Warm rather than neutral undertoneDoes not claim waterproofDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    81
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than neutral undertone · Does not claim waterproof · Does not claim hydration

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  9. #10 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Spicy
    Shade match 91
    $6Ulta BeautyUlta Beauty(product price)$17 less (74%)

    Matches: Very close colourSame neutral undertoneSame finish: matte

    Differences: Long-wearing rather than 9-hour wear (longevity)Does not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  10. #11 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Send Nudes
    Shade match 83
    $12Ulta BeautyUlta Beauty$11 less (48%)

    Matches: Same neutral undertoneBoth claim smudge and transferBoth claim waterproof

    Differences: Long-wearing rather than 9-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    89
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  11. #12 · Fara Homidi

    Smudge & Contour Lip Pencil

    Premier
    Shade match 87
    $36SephoraSephoraCosts $13 more

    Matches: Same neutral undertoneSame finish: matteBoth claim hydration

    Differences: Long-wearing rather than 9-hour wear (longevity)Does not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Retailer shade note: the iconic true red

    Medium confidence· Digital match

    View match
  12. #13 · MAC Cosmetics

    Lip Liner Pencil

    Ruby Woo
    Shade match 93
    $25Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame finish: matte

    Differences: Cool rather than neutral undertoneNot listed rather than 9-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    49
    Comfort & suitability
    40

    Looks identical · Matte

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than neutral undertone · Not listed rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: very matte vivid blue red

    Medium confidence· Digital match

    View match
  13. #14 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Elson 6
    Shade match 86
    $29Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: matteBoth claim comfort

    Differences: Cool rather than neutral undertoneLong-wearing rather than 9-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 33% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration

    Retailer shade note: vibrant cool red

    Medium confidence· Digital match

    View match
  14. #15 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Kiss 'N' Tell
    Shade match 67
    $28SephoraSephoraCosts $5 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperWarm rather than neutral undertone

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    94
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Warm rather than neutral undertone

    Retailer shade note: scarlet red

    Medium confidence· Digital match

    View match
  15. #16 · Milani

    Color Statement Lip Liner

    True Red
    Shade match 90
    $6.49Ulta BeautyUlta Beauty$16.51 less (72%)

    Matches: Same neutral undertoneSame finish: matte

    Differences: Long-wearing rather than 9-hour wear (longevity)Does not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    51
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  16. #17 · NARS

    Powermatte High Intensity Lip Pencil

    Dragon Girl - 132
    Shade match 75
    $32Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim comfort

    Differences: Cool rather than neutral undertoneDoes not claim waterproofDoes not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    81
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim waterproof · Does not claim hydration

    Retailer shade note: vivid siren red

    Medium confidence· Digital match

    View match
  17. #18 · Kylie Cosmetics

    Precision Pout Lip Liner

    Sultry
    Shade match 82
    $19Ulta BeautyUlta Beauty$4 less (17%)

    Matches: Both claim smudge and transferBoth claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than 9-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim hydration

    Retailer shade note: cherry red

    Medium confidence· Digital match

    View match
  18. #19 · Fara Homidi

    Smudge & Contour Lip Pencil

    Velvet
    Shade match 78
    $36SephoraSephoraCosts $13 more

    Matches: Same finish: matteBoth claim hydration

    Differences: Cool rather than neutral undertoneLong-wearing rather than 9-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Retailer shade note: deep, rich red with blue undertones

    Medium confidence· Digital match

    View match
  19. #20 · MAC Cosmetics

    Lipglazer Glossy Liner

    Ribbon
    Shade match 85
    $25SephoraSephoraCosts $2 more

    Matches: Both claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than 9-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    49
    Comfort & suitability
    70

    Close colour · Satin · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Cream rather than retractable (format and precision) · Does not claim comfort

    Retailer shade note: cherry red

    Medium confidence· Digital match

    View match
  20. #21 · Estée Lauder

    Double Wear 24H Stay-In-Place Lip Liner

    Red
    Shade match 84
    $30Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same neutral undertoneBoth claim smudge and transferBoth claim hydration

    Differences: 24-hour wear rather than 9-hour wear (longevity)Does not claim waterproofDoes not claim comfort

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    62
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: 24-hour wear rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: bright red with a neutral undertone

    Medium confidence· Digital match

    View match
  21. #22 · Ulta Beauty Collection

    Automatic Retractable Lip Liner

    Cocoa
    Shade match 76
    $9.50Ulta BeautyUlta Beauty$13.50 less (59%)

    Matches: Both claim smudge and transferBoth claim waterproofSame format and precision: retractable

    Differences: Cool rather than neutral undertoneBrown rather than redNot listed rather than 9-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    82
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than red · Not listed rather than 9-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  22. #23 · Rare Beauty

    Kind Words Matte Lip Liner

    Bold
    Shade match 59
    $18Ulta BeautyUlta Beauty$5 less (22%)

    Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourWarm rather than neutral undertoneRose rather than red

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    91
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Rose rather than red · Long-wearing rather than 9-hour wear (longevity)

    Retailer shade note: deep rose

    Medium confidence· Digital match

    View match
  23. #24 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    MVP
    Shade match 62
    $24SephoraSephoraCosts $1 more

    Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourLighterCool rather than neutral undertone

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    96
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than neutral undertone · Does not claim comfort · Does not claim hydration

    Retailer shade note: blue red

    Medium confidence· Digital match

    View match
  24. #25 · Sacheu

    Peel Off Lip Liner STAY-N

    getREDy
    Shade match 86
    $14Ulta BeautyUlta Beauty(product price)$9 less (39%)

    Matches: Same neutral undertoneBoth claim hydration

    Differences: Long-wearing rather than 9-hour wear (longevity)Does not claim smudge and transferDoes not claim waterproof

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Long-wearing rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  25. #26 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Ruby
    Shade match 74
    $6Ulta BeautyUlta Beauty$17 less (74%)

    Matches: Both claim smudge and transferSame format and precision: retractableBoth claim hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than 9-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim waterproof · Does not claim comfort

    Retailer shade note: bright pure red

    Medium confidence· Digital match

    View match
  26. #27 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Painted Rouge
    Shade match 69
    $24Ulta BeautyUlta BeautyCosts $1 more

    Matches: Both claim smudge and transferBoth claim waterproofBoth claim comfort

    Differences: DeeperCool rather than neutral undertoneLong-wearing rather than 9-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    88
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 19% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity) · Does not claim hydration

    Retailer shade note: true blue red

    Medium confidence· Digital match

    View match
  27. #28 · Essence

    8H Matte Comfort Lipliner

    18 Cherry On Top
    Shade match 65
    $3.99Ulta BeautyUlta Beauty(product price)$19.01 less (83%)

    Matches: Same finish: matteBoth claim waterproofBoth claim comfort

    Differences: Noticeably different swatch colourDeeperWarm rather than neutral undertone

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    78
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Warm rather than neutral undertone · Does not claim smudge and transfer · Does not claim hydration

    Medium confidence· Digital match

    View match
  28. Shade match 65
    $25SephoraSephoraCosts $2 more

    Matches: Both claim smudge and transferBoth claim waterproofBoth claim comfort

    Differences: Noticeably different swatch colourLighterWarm rather than neutral undertone

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    89
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than neutral undertone · Long-wearing rather than 9-hour wear (longevity)

    Retailer shade note: warm red

    Medium confidence· Digital match

    View match
  29. #30 · MAC Cosmetics

    Lip Liner Pencil

    Cherry
    Shade match 86
    $25Ulta BeautyUlta BeautyCosts $2 more

    Close colour

    Differences: Cool rather than neutral undertoneNot listed rather than 9-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    49
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than neutral undertone · Not listed rather than 9-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration

    Retailer shade note: vivid bright bluish-red

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner in Happily Ever After, against Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Universal Red. Every attribute compared, with its share of the score.

ComparedYour shadeUniversal RedClosest matchHappily Ever AfterScore
Shade match60% of overall96
Colour93#c42b35#c52d30Very close colourColour difference 1.8 (0 is identical)
Depth99MediumMediumSameDepth difference 0.5 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result10% of overall100
Finish100MatteMatteSameSame matte finish
Wear & performance25% of overall · 3 of 4 compared89
Longevity709-hour wearLong-wearingSome differenceYour product claims 9-hour wear; the match says long-wearing without hours
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Format and precisionnot comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 92/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner in Happily Ever After.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same finish: matte
  • Both claim smudge and transfer
  • Both claim waterproof

Different

  • Long-wearing longevity instead of 9-hour wear
  • Does not claim comfort
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedtrue red
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Happily Ever After

Best price
$25Ulta BeautyUlta Beauty
Costs $2 more

Your shade $23 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.