Mauve · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
31 matches
31 matches
The equivalent shade and the most similar eyeshadow overall.
Matched on the lighter eyeshadow pan.
SephoraYour shade $30 at Ulta Beauty
Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$43View at Sephora
Ulta Beauty$43View at Ulta BeautyRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$12 less (40%)Matches: Very close colourSame cool undertoneSame format: cream
Differences: Does not claim hydration
Very close colour · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Does not claim hydration
Retailer shade note: shimmering mauve
Medium confidence· Digital match
about-face Fractal Glitter Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18 · product priceView at Ulta BeautyUlta Beauty(product price)$19.50 less (65%)Matches: Very close colourSame cool undertoneSame format: cream
Differences: Not listed rather than long-wearing (longevity)
Very close colour · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Retailer shade note: medium mauve shimmer
High confidence· Digital match
Ulta Beauty Collection Cream Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyMatched on the lighter eyeshadow pan
SephoraCosts $13 moreMatches: Very close colourSame finish: metallicSame pigmentation: buildable
Differences: Pink rather than mauve24-hour wear rather than long-wearing (longevity)Does not claim hydration
Very close colour · Metallic · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than mauve · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: a shimmering medium pink / a blackened cherry
Medium confidence· Digital match
Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraUlta Beauty$43View at Ulta BeautyUlta Beauty(product price)$5 less (17%)Matches: Same cool undertoneSame finish: metallicSame pigmentation: buildable
Differences: 16-hour wear rather than long-wearing (longevity)Does not claim hydration
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
High confidence· Digital match
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$17 less (57%)Matches: Same finish: metallicBoth claim crease resistance
Differences: Opaque rather than buildable (pigmentation)Powder rather than cream (format)Not listed rather than long-wearing (longevity)
Close colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: icy lavender and taupe
Medium confidence· Digital match
Morphe ChromaPlus Eyeshadow Trio
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty$5 less (17%)Matches: Same cool undertoneSame finish: metallicBoth claim crease resistance
Differences: 8-hour wear rather than long-wearing (longevity)Does not claim hydration
Slight colour difference · Metallic
Ingredients (not scored): 7% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: vintage mauve
High confidence· Digital match
bareMinerals GEN NUDE Liquid Mineral Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same finish: metallicBoth claim crease resistanceClaims waterproof
Differences: Opaque rather than buildable (pigmentation)Powder rather than cream (format)12-hour wear rather than long-wearing (longevity)
Close colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration
Medium confidence· Digital match
Clinique High Impact Shadow Play Eye Shadow + Definer
Every store that sells this shade · prices as last checked
Ulta Beauty$37View at Ulta BeautyUlta Beauty$8 less (27%)Matches: Same finish: metallicSame longevity: long-wearingBoth claim crease resistance
Differences: Pink rather than mauveLiquid rather than cream (format)Does not claim hydration
Close colour · Metallic
Ingredients (not scored): 10% ingredient overlap
Differences: Pink rather than mauve · Liquid rather than cream (format) · Does not claim hydration
Retailer shade note: metallic Pink
Medium confidence· Digital match
R.E.M. Beauty Starlet Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty$18.01 less (60%)Matches: Same finish: metallicSame format: creamBoth claim crease resistance
Differences: LighterPink rather than mauve12-hour wear rather than long-wearing (longevity)
Close colour · Metallic
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Pink rather than mauve · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: rosy pink
Medium confidence· Digital match
Milani Gilded Eyeshadow Sticks
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty(product price)$16.01 less (53%)Matches: Same cool undertoneSame finish: metallicSame format: cream
Differences: Not listed rather than long-wearing (longevity)Does not claim crease resistanceDoes not claim hydration
Slight colour difference · Metallic
Ingredients (not scored): 13% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration
Retailer shade note: purple mauve
Medium confidence· Digital match
L'Oréal Paris Le Shadow Stick
Every store that sells this shade · prices as last checked
Walmart$9.98View at Walmart
CVS$13.59View at CVSUlta Beautyfrom $13.99 · product priceView at Ulta BeautyUlta Beauty$18.01 less (60%)Matches: Same finish: metallicSame format: creamBoth claim crease resistance
Differences: Pink rather than mauve12-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour · Metallic
Ingredients (not scored): 11% ingredient overlap
Differences: Pink rather than mauve · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: light pink
Medium confidence· Digital match
Milani Gilded Eyeshadow Sticks
Every store that sells this shade · prices as last checked
CVS$11.49View at CVSUlta Beauty$11.99View at Ulta BeautySephoraCosts $4 moreMatches: Both claim crease resistanceClaims waterproofClaims comfort
Differences: Rose rather than mauveOpaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)
Close colour · Shimmer · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Rose rather than mauve · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: shimmering champagne rose
Medium confidence· Digital match
Laura Mercier Caviar Stick Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$5 less (17%)Matches: Same finish: metallicBoth claim crease resistanceClaims waterproof
Differences: Warm rather than cool undertoneRose rather than mauve8-hour wear rather than long-wearing (longevity)
Close colour · Metallic
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than mauve · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: rose gold
High confidence· Digital match
bareMinerals GEN NUDE Liquid Mineral Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $14 moreMatches: Same longevity: long-wearingBoth claim crease resistance
Differences: Pink rather than mauvePowder rather than cream (format)Does not claim hydration
Close colour · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Pink rather than mauve · Powder rather than cream (format) · Does not claim hydration
Medium confidence· Digital match
Clinique All About Shadow Quad Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta Beauty$26 less (87%)Matches: Same finish: metallicSame longevity: long-wearing
Differences: Rose rather than mauveOpaque rather than buildable (pigmentation)Powder rather than cream (format)
Close colour · Metallic · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Rose rather than mauve · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Does not claim crease resistance · Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Bite Size Eyeshadow Palette
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$3View at TargetUlta Beauty$4View at Ulta BeautyWalmart$4View at WalmartSephoraCosts $4 moreMatches: Same finish: metallicSame pigmentation: buildableBoth claim crease resistance
Differences: Brown rather than mauve24-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour · Metallic · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than mauve · 24-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: red brown
Medium confidence· Digital match
Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraSame priceMatches: Same cool undertoneSame format: creamSame longevity: long-wearing
Differences: LighterPlum rather than mauveOpaque rather than buildable (pigmentation)
Slight colour difference · Glitter · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Lighter · Plum rather than mauve · Opaque rather than buildable (pigmentation)
Retailer shade note: plum with silver flecks
Medium confidence· Digital match
Kulfi Zari Eyes Long-Lasting Crease-Proof Cream Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraSame priceMatches: Same format: creamSame longevity: long-wearingBoth claim crease resistance
Differences: Taupe rather than mauveOpaque rather than buildable (pigmentation)
Close colour · Glitter · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Taupe rather than mauve · Opaque rather than buildable (pigmentation)
Retailer shade note: taupe topper shimmer with silver flecks
Medium confidence· Digital match
Kulfi Zari Eyes Long-Lasting Crease-Proof Cream Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$12 less (40%)Matches: Same format: creamSame longevity: long-wearingBoth claim crease resistance
Differences: Warm rather than cool undertoneBrown rather than mauveDoes not claim hydration
Close colour · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve · Does not claim hydration
Retailer shade note: shimmering golden cinnamon
Medium confidence· Digital match
about-face Fractal Glitter Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta Beauty(product price)$2 less (7%)Matches: Same longevity: long-wearingBoth claim hydration
Differences: DeeperPink rather than mauveOpaque rather than buildable (pigmentation)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Pink rather than mauve · Opaque rather than buildable (pigmentation) · Does not claim crease resistance
Retailer shade note: medium pink pearl
Medium confidence· Digital match
Jane Iredale ColorLuxe Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $28 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Both claim crease resistanceClaims waterproofClaims comfort
Differences: DeeperPink rather than mauveOpaque rather than buildable (pigmentation)
Close colour · Shimmer · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Deeper · Pink rather than mauve · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: roseglow shimmering dusty rosy pink
Medium confidence· Digital match
Laura Mercier Caviar Stick Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephora$5 less (17%)Matches: Same cool undertoneSame format: creamSame longevity: long-wearing
Differences: DeeperPlum rather than mauveOpaque rather than buildable (pigmentation)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Plum rather than mauve · Opaque rather than buildable (pigmentation) · Does not claim hydration
Retailer shade note: taupe plum
High confidence· Digital match
Makeup By Mario Long-Wear Cream Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephora$10 less (33%)Matches: Same finish: metallicBoth claim hydration
Differences: Brown rather than mauve8-hour wear rather than long-wearing (longevity)Does not claim crease resistance
Slight colour difference · Metallic
Ingredients (not scored): 15% ingredient overlap
Differences: Brown rather than mauve · 8-hour wear rather than long-wearing (longevity) · Does not claim crease resistance
Retailer shade note: chocolate brown
Medium confidence· Digital match
Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephora$6 less (20%)Matches: Both claim crease resistanceClaims comfortBoth claim hydration
Differences: Taupe rather than mauvePowder rather than cream (format)16-hour wear rather than long-wearing (longevity)
Close colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Taupe rather than mauve · Powder rather than cream (format) · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: taupe low-lit shimmer
Medium confidence· Digital match
Saie SuperSuede Baked Eyeshadow with 16hr Wear
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $8 moreMatches: Same cool undertoneSame longevity: long-wearingClaims waterproof
Differences: DeeperPlum rather than mauveDuochrome rather than metallic (finish)
Close colour · Duochrome
Ingredients (not scored): 12% ingredient overlap
Differences: Deeper · Plum rather than mauve · Duochrome rather than metallic (finish) · Does not claim crease resistance · Does not claim hydration
Retailer shade note: burgundy metallic with taupe shimmer/copper rose foil with shifts of pink and gold sparkle
Medium confidence· Digital match
Danessa Myricks Beauty Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$10 less (33%)Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof
Differences: DeeperRose rather than mauveOpaque rather than buildable (pigmentation)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Rose rather than mauve · Opaque rather than buildable (pigmentation)
Retailer shade note: Rose Shimmer
Medium confidence· Digital match
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same pigmentation: buildableBoth claim crease resistanceClaims comfort
Differences: Warm rather than cool undertonePink rather than mauveLiquid rather than cream (format)
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than mauve · Liquid rather than cream (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: warm pink shimmer
High confidence· Digital match
Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$23 less (77%)Matches: Same longevity: long-wearing
Differences: Pink rather than mauveSheer rather than buildable (pigmentation)Powder rather than cream (format)
Close colour · Glitter · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Pink rather than mauve · Sheer rather than buildable (pigmentation) · Powder rather than cream (format) · Does not claim crease resistance · Does not claim hydration
Retailer shade note: pink sparkle
Medium confidence· Digital match
e.l.f. Cosmetics Fine As Fleck Glitter Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$4 less (13%)Matches: Same cool undertoneSame pigmentation: buildableSame format: cream
Differences: Noticeably different swatch colourTaupe rather than mauve12-hour wear rather than long-wearing (longevity)
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Taupe rather than mauve · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: cool taupe
Medium confidence· Digital match
MERIT Solo Shadow Cream Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$2 less (7%)Matches: Very close colour
Differences: Matte rather than metallic (finish)Powder rather than cream (format)Not listed rather than long-wearing (longevity)
Very close colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than metallic (finish) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration
Retailer shade note: soft pink hues
Medium confidence· Digital match
Kaja Beauty Bento Stacked Eyeshadow Trio
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyShowing 12 of 30 matches
Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Pyrite / Muted Taupe, against RMS Beauty Eyelights Cream Eyeshadow in Blaze. Matched on the lighter eyeshadow pan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Bobbi Brown Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick in Pyrite / Muted Taupe.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
SephoraYour shade $30 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
