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Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 12 Periwinkle Matte dupes and alternatives Sephora Collection

Purple · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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30 matches

Closest shade match: Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow Garden

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Sephora Collection
12 Periwinkle MatteChange shade
Colour family, undertone and depth: Purple · Light
Finish and pigmentation: Matte
The match
Tower 28 Beauty
Garden
Colour family, undertone and depth: Purple · Cool · Light
Finish and pigmentation: Metallic
Shade match
93out of 100
Colour
89
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$20SephoraSephora
Costs $5 more

Your shade $15 at Sephora

SephoraView at Sephora

Closest overall alternative: Stila Liqua-Play Eye Shadow Purple Peep Matte

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Sephora Collection
12 Periwinkle MatteChange shade
Colour family, undertone and depth: Purple · Light
Finish and pigmentation: Matte
The match
Stila
Purple Peep Matte
Colour family, undertone and depth: Purple · Cool · Light
Finish and pigmentation: Matte · Buildable
Overall match
75out of 100
Shade (Shade match)
74
Finish (Finish, pigmentation & format)
90
Wear (Wear & performance)
55
Comfort (Comfort & skin suitability)
40
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $10 more

Your shade $15 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow

    Nymph
    Shade match 66
    $33SephoraSephoraCosts $18 more

    Matches: Same finish: matteSame format: stickSame longevity: 12-hour wear

    Differences: Pink rather than purple

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    82
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 24% ingredient overlap

    Differences: Pink rather than purple

    Retailer shade note: matte lilac pink

    Medium confidence· Digital match

    View match
  2. #4 · about-face

    Matte Fluid Eye Paint

    Freaked
    Shade match 63
    $17Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLong-wearing rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    63
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte gentle lavender

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    I Lilac You A Lot
    Shade match 57
    $10.50Ulta BeautyUlta Beauty(product price)$4.50 less (30%)

    Matches: Same finish: matteClaims crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourLighterNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    97
    Wear & performance
    52
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: light lavender matte

    Medium confidence· Digital match

    View match
  4. #6 · florence by mills

    Eye Candy Eyeshadow Stick

    Candy Floss
    Shade match 38
    $14Ulta BeautyUlta Beauty$1 less (7%)

    Matches: Same finish: matteSame format: stickSame longevity: 12-hour wear

    Differences: Noticeably different swatch colourDeeperPlum rather than purple

    Score details
    Shade match
    38
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 27% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than purple

    Retailer shade note: pinky plum

    Medium confidence· Digital match

    View match
  5. #7 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 2

    Shade match 55
    $28Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourDeeperPowder rather than stick (format)

    Score details
    Shade match
    55
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: soft lavender tones

    Medium confidence· Digital match

    View match
  6. #8 · CoverGirl

    TruNaked Eyeshadow Palette

    That's Rad

    Matched on pan 1

    Shade match 56
    $9.78WalmartWalmart$5.22 less (35%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    88
    Wear & performance
    38
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  7. #9 · RMS Beauty

    Cashmere Matte Eyelights

    Wildflower
    Shade match 45
    $30Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same finish: matteClaims crease resistanceClaims hydration

    Differences: Noticeably different swatch colourLighterDoes not claim waterproof

    Score details
    Shade match
    45
    Finish, pigmentation & format
    97
    Wear & performance
    60
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim waterproof

    Retailer shade note: delicate pale lavender

    Medium confidence· Digital match

    View match
  8. #10 · RMS Beauty

    Eyelights Cream Eyeshadow

    Aurora
    Shade match 87
    $30Ulta BeautyUlta BeautyCosts $15 more

    Matches: Claims crease resistanceClaims hydration

    Differences: Metallic rather than matte (finish)Long-wearing rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    87
    Finish, pigmentation & format
    20
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Metallic rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: vibrant violet

    Medium confidence· Digital match

    View match
  9. #11 · about-face

    Matte Fluid Eye Paint

    Dionysus
    Shade match 41
    $17Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    41
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte soft orchid

    Medium confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    So Bright Now

    Matched on pan 5

    Shade match 48
    $11Ulta BeautyUlta Beauty$4 less (27%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPalette rather than stick (format)

    Score details
    Shade match
    48
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: bright colors & warm-tone mattes

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    All About Shadow Single Eyeshadow

    Angel Eyes
    Shade match 77
    $27Ulta BeautyUlta BeautyCosts $12 more

    Matches: Claims crease resistance

    Differences: DeeperShimmer rather than matte (finish)Powder rather than stick (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    23
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Shimmer rather than matte (finish) · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: super shimmer

    Medium confidence· Digital match

    View match
  12. #14 · Clinique

    All About Shadow Quad Eyeshadow

    Going Steady

    Matched on pan 3

    Shade match 73
    $44Ulta BeautyUlta BeautyCosts $29 more

    Matches: Claims crease resistance

    Differences: Noticeably different swatch colourShimmer rather than matte (finish)Powder rather than stick (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    23
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  13. #15 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    10 Lavender Latte
    Shade match 67
    $30Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourBoth claim waterproofClaims comfort

    Differences: Brown rather than purpleShimmer rather than matte (finish)Liquid rather than stick (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    25
    Wear & performance
    86
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than purple · Shimmer rather than matte (finish) · Liquid rather than stick (format)

    Retailer shade note: shimmer

    Medium confidence· Digital match

    View match
  14. #16 · about-face

    Fractal Glitter Eye Paint

    Take A Trip
    Shade match 72
    $18Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Claims crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperMetallic rather than matte (finish)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    20
    Wear & performance
    67
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Metallic rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: digital lavender

    Medium confidence· Digital match

    View match
  15. #17 · Prada

    Dimensions Multi-Effect Refillable Eyeshadow Palette

    07 Peony

    Matched on pan 5

    Shade match 43
    $85SephoraSephoraCosts $70 more

    Matches: Claims comfort

    Differences: Noticeably different swatch colourPink rather than purpleSatin rather than matte (finish)

    Score details
    Shade match
    43
    Finish, pigmentation & format
    68
    Wear & performance
    76
    Comfort & skin suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Satin rather than matte (finish) · Palette rather than stick (format) · Does not claim waterproof

    Retailer shade note: delicate beiges illuminated by a powder pink holo twist.

    Medium confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Tutu Much
    Shade match 31
    $10.50Ulta BeautyUlta Beauty(product price)$4.50 less (30%)

    Matches: Same finish: matteClaims crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    31
    Finish, pigmentation & format
    97
    Wear & performance
    52
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: light pink matte

    Medium confidence· Digital match

    View match
  17. #19 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Latte
    Shade match 23
    $22SephoraSephoraCosts $7 more

    Matches: Same finish: matteBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperPink rather than purple

    Score details
    Shade match
    23
    Finish, pigmentation & format
    97
    Wear & performance
    79
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pink rather than purple · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: blushed pink matte

    Medium confidence· Digital match

    View match
  18. #20 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Cyber Chrome

    Matched on pan 4

    Shade match 29
    $16Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourDeeperMauve rather than purple

    Score details
    Shade match
    29
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than purple · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  19. #21 · Laura Mercier

    Caviar Stick Eyeshadow

    Pink Suede
    Shade match 25
    $34SephoraSephoraCosts $19 more

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourPink rather than purple24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    25
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 28% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · 24-hour wear rather than 12-hour wear (longevity)

    Retailer shade note: soft matte dusty pink

    Medium confidence· Digital match

    View match
  20. #22 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    LILAC PEARL
    Shade match 56
    $34SephoraSephoraCosts $19 more

    Matches: Same format: stickSame longevity: 12-hour wearBoth claim waterproof

    Differences: Noticeably different swatch colourMetallic rather than matte (finish)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    23
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 27% ingredient overlap

    Differences: Noticeably different swatch colour · Metallic rather than matte (finish)

    Retailer shade note: metallic pearlescent lilac

    Medium confidence· Digital match

    View match
  21. #23 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Mauve Mode

    Matched on pan 3

    Shade match 26
    $16Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourPink rather than purplePalette rather than stick (format)

    Score details
    Shade match
    26
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  22. #24 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Journey
    Shade match 58
    $22SephoraSephoraCosts $7 more

    Matches: Both claim waterproof

    Differences: Noticeably different swatch colourDeeperMetallic rather than matte (finish)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    20
    Wear & performance
    79
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Metallic rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: electric violet metallic

    Medium confidence· Digital match

    View match
  23. #25 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Epic Amethyst
    Shade match 48
    $25Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same format: stickClaims crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperShimmer rather than matte (finish)

    Score details
    Shade match
    48
    Finish, pigmentation & format
    35
    Wear & performance
    72
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish)

    Retailer shade note: pearl lavender

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Cupcake
    Shade match 55
    $6Ulta BeautyUlta Beauty$9 less (60%)

    Matches: Same format: stickClaims crease resistance

    Differences: Pink rather than purpleMetallic rather than matte (finish)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    55
    Finish, pigmentation & format
    23
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than purple · Metallic rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: pink

    Medium confidence· Digital match

    View match
  25. #27 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Lavender Shimmer
    Shade match 51
    $19Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same longevity: 12-hour wearClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourShimmer rather than matte (finish)Liquid rather than stick (format)

    Score details
    Shade match
    51
    Finish, pigmentation & format
    25
    Wear & performance
    70
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: lavender shimmer

    Medium confidence· Digital match

    View match
  26. #28 · Violette_Fr

    PLUME EYESHADOW Feather Matte Veil + Feather Shimmer Veil

    Pluie Violette
    Shade match 52
    $32SephoraSephoraCosts $17 more

    Shimmer · Sheer

    Differences: Noticeably different swatch colourDeeperShimmer rather than matte (finish)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    32
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: Muted Cool Violet

    Medium confidence· Digital match

    View match
  27. #29 · Danessa Myricks Beauty

    Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

    Sundaze
    Shade match 44
    $22SephoraSephoraCosts $7 more

    Matches: Both claim waterproof

    Differences: Noticeably different swatch colourLighterShimmer rather than matte (finish)

    Score details
    Shade match
    44
    Finish, pigmentation & format
    32
    Wear & performance
    79
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Shimmer rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: pale lilac pastel

    Medium confidence· Digital match

    View match
  28. #30 · ColourPop

    Jelly Much Gel Eyeshadow Stick

    Kinda Busy
    Shade match 57
    $10Ulta BeautyUlta Beauty$5 less (33%)

    Matches: Same format: stick

    Differences: Noticeably different swatch colourDeeperGlitter rather than matte (finish)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    19
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Glitter rather than matte (finish) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: vibrant purple with silver, blue, violet and pink sparkle

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow in Garden, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 12 Periwinkle Matte. Every attribute compared, with its share of the score.

ComparedYour shade12 Periwinkle MatteClosest shade matchGardenScore
Shade match55% of overall93
Colour89#d89fc7#d3a5cbVery close colourColour difference 2.4 (0 is identical)
Depth98LightLightSameDepth difference 1.4 on the 0–100 scale
Undertonenot comparableNot listedCoolUndertone unknown on one side
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall · 2 of 3 compared69
Longevity8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedNormal, Dry, SensitiveNot listed for eitherSkin types not listed for one product
Overall match 67/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow in Garden.

Same or better

  • Very close colour
  • Same format: stick
  • Claims hydration

Different

  • Metallic finish instead of matte
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade description12 Periwinkle Mattebright purple
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Stila Liqua-Play Eye Shadow in Purple Peep Matte, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 12 Periwinkle Matte. Every attribute compared, with its share of the score.

ComparedYour shade12 Periwinkle MatteClosest overall alternativePurple Peep MatteScore
Shade match55% of overall74
Colour57#d89fc7#c3a7cbSlight colour differenceColour difference 6.6 (0 is identical)
Depth100LightLightSameDepth difference 0.0 on the 0–100 scale
Undertonenot comparableNot listedCoolUndertone unknown on one side
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared90
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format45StickLiquidSome differenceLiquid rather than stick
Wear & performance10% of overall55
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 75/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Stila Liqua-Play Eye Shadow in Purple Peep Matte.

Same or better

  • Same finish: matte
  • Claims crease resistance
  • Claims comfort
  • Claims hydration

Different

  • Slight colour difference
  • Liquid format instead of stick
  • Long-wearing longevity instead of 12-hour wear
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade description12 Periwinkle Mattesoft lilac
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow Garden

Best price
$20SephoraSephora
Costs $5 more

Your shade $15 at Sephora

SephoraView at Sephora

Closest overall alternative

Stila Liqua-Play Eye Shadow Purple Peep Matte

Match price
$25Ulta BeautyUlta Beauty
Costs $10 more

Your shade $15 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.