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Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 21 Baby Blue Matte dupes and alternatives Sephora Collection

Blue · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: ColourPop Jelly Much Gel Eyeshadow Stick Happy Tears

The equivalent shade: scored on colour, depth, undertone and colour family only.

Shade match
88out of 100
Colour
81
Depth
94
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$10Ulta BeautyUlta Beauty
$5 less (33%)

Your shade $15 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette So Bright Now

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Overall match
75out of 100
Shade (Shade match)
77
Finish (Finish, pigmentation & format)
88
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
50
Best price
$11Ulta BeautyUlta Beauty
$4 less (27%)

Your shade $15 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · about-face

    Matte Fluid Eye Paint

    Aquamarine
    Shade match 53
    $17Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourDeeperGreen rather than blue

    Score details
    Shade match
    53
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Green rather than blue · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: teal

    Medium confidence· Digital match

    View match
  2. #4 · about-face

    Matte Fluid Eye Paint

    Replicant
    Shade match 51
    $17Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    51
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte soft aqua

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Caviar Stick Eyeshadow

    Tailored Denim
    Shade match 47
    $34SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame finish: matteSame format: stick

    Differences: Noticeably different swatch colourDeeper24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    47
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 28% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · 24-hour wear rather than 12-hour wear (longevity)

    Retailer shade note: soft matte dusty blue

    High confidence· Digital match

    View match
  4. #6 · about-face

    Matte Fluid Eye Paint

    Blue Monday
    Shade match 45
    $17Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneSame finish: matte

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    45
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: bright sky blue

    Medium confidence· Digital match

    View match
  5. #7 · L.A. Girl

    4Play Eye Shadow Quad Palette

    All Nighter

    Matched on pan 3

    Shade match 54
    $6Ulta BeautyUlta Beauty$9 less (60%)

    Matches: Same finish: matteClaims comfort

    Differences: Noticeably different swatch colourGreen rather than bluePowder rather than stick (format)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Green rather than blue · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  6. #8 · Half Magic

    Eyeshadow Singles

    Unicorncore
    Shade match 87
    $15Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertone

    Differences: Duochrome rather than matte (finish)Powder rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    7
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Duochrome · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Duochrome rather than matte (finish) · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: duochrome icy blue with pink reflects

    Medium confidence· Digital match

    View match
  7. #9 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Blueberry Bingsu

    Matched on pan 2

    Shade match 43
    $28Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourDeeperPowder rather than stick (format)

    Score details
    Shade match
    43
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: cool icy blues

    Medium confidence· Digital match

    View match
  8. #10 · Stila

    Liqua-Play Eye Shadow

    Peekablue Matte
    Shade match 40
    $25Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneSame finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourDeeperLiquid rather than stick (format)

    Score details
    Shade match
    40
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: muted pastel blue

    Medium confidence· Digital match

    View match
  9. #11 · Half Magic

    Sparklestik Eye Crayon

    CLOUD KID
    Shade match 65
    $26Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same cool undertoneSame format: stickSame longevity: 12-hour wear

    Differences: Noticeably different swatch colourShimmer rather than matte (finish)Does not claim waterproof

    Score details
    Shade match
    65
    Finish, pigmentation & format
    35
    Wear & performance
    70
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Does not claim waterproof

    Retailer shade note: icy light blue

    Medium confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Why So Blue?
    Shade match 32
    $10.50Ulta BeautyUlta Beauty(product price)$4.50 less (30%)

    Matches: Same cool undertoneSame finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourLighterNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    32
    Finish, pigmentation & format
    97
    Wear & performance
    52
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: light blue matte

    Medium confidence· Digital match

    View match
  11. Shade match 24
    $33SephoraSephoraCosts $18 more

    Matches: Same finish: matteSame format: stickSame longevity: 12-hour wear

    Differences: Noticeably different swatch colourLighterGreen rather than blue

    Score details
    Shade match
    24
    Finish, pigmentation & format
    100
    Wear & performance
    82
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Green rather than blue

    Retailer shade note: matte mint green

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I am Giving
    Shade match 27
    $6WalmartWalmart$9 less (60%)

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourLighterGreen rather than blue

    Score details
    Shade match
    27
    Finish, pigmentation & format
    100
    Wear & performance
    38
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Green rather than blue · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  13. #15 · Half Magic

    Eyeshadow Singles

    Mermacculate
    Shade match 76
    $15Ulta BeautyUlta Beauty(product price)Same price

    Duochrome · Opaque

    Differences: Duochrome rather than matte (finish)Powder rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    7
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Duochrome · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Duochrome rather than matte (finish) · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: duochrome aqua with lime green reflects

    Medium confidence· Digital match

    View match
  14. Shade match 18
    $22SephoraSephoraCosts $7 more

    Matches: Same finish: matteBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperGreen rather than blue

    Score details
    Shade match
    18
    Finish, pigmentation & format
    97
    Wear & performance
    79
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Green rather than blue · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: olive green matte

    Medium confidence· Digital match

    View match
  15. #17 · RMS Beauty

    Cashmere Matte Eyelights

    Mountain Mist
    Shade match 21
    $30Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same finish: matteClaims crease resistanceClaims hydration

    Differences: Noticeably different swatch colourGrey rather than blueDoes not claim waterproof

    Score details
    Shade match
    21
    Finish, pigmentation & format
    97
    Wear & performance
    60
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Grey rather than blue · Does not claim waterproof

    Retailer shade note: cloudy silver-gray

    Medium confidence· Digital match

    View match
  16. #18 · CoverGirl

    TruNaked Eyeshadow Palette

    That's Rad

    Matched on pan 5

    Shade match 29
    $9.78WalmartWalmart$5.22 less (35%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterGreen rather than blue

    Score details
    Shade match
    29
    Finish, pigmentation & format
    88
    Wear & performance
    38
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Green rather than blue · Powder rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  17. Shade match 48
    $22SephoraSephoraCosts $7 more

    Matches: Same cool undertoneBoth claim waterproof

    Differences: Noticeably different swatch colourLighterShimmer rather than matte (finish)

    Score details
    Shade match
    48
    Finish, pigmentation & format
    32
    Wear & performance
    79
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Shimmer rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: sky blue pastel

    Medium confidence· Digital match

    View match
  18. #20 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Cyber Chrome

    Matched on pan 1

    Shade match 14
    $16Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourSilver rather than bluePalette rather than stick (format)

    Score details
    Shade match
    14
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Silver rather than blue · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  19. #21 · about-face

    Matte Fluid Eye Paint

    White Noise
    Shade match 4
    $17Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterWhite rather than blue

    Score details
    Shade match
    4
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · White rather than blue · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte white

    Medium confidence· Digital match

    View match
  20. #22 · about-face

    Fractal Glitter Eye Paint

    Above Santorini
    Shade match 37
    $18Ulta BeautyUlta BeautyCosts $3 more

    Matches: Claims crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourDeeperShimmer rather than matte (finish)

    Score details
    Shade match
    37
    Finish, pigmentation & format
    32
    Wear & performance
    67
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: shimmering sapphire

    Medium confidence· Digital match

    View match
  21. Shade match 33
    $33SephoraSephoraCosts $18 more

    Matches: Same format: stickSame longevity: 12-hour wearClaims crease resistance

    Differences: Noticeably different swatch colourGreen rather than blueShimmer rather than matte (finish)

    Score details
    Shade match
    33
    Finish, pigmentation & format
    35
    Wear & performance
    82
    Comfort & skin suitability
    50

    Visibly different colour · Shimmer

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Green rather than blue · Shimmer rather than matte (finish)

    Retailer shade note: shimmer seafoam green

    Medium confidence· Digital match

    View match
  22. #24 · CoverGirl

    TruNaked Eyeshadow Palette

    Smokey

    Matched on pan 2

    Shade match 12
    $9.78WalmartWalmart$5.22 less (35%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourDeeperSilver rather than blue

    Score details
    Shade match
    12
    Finish, pigmentation & format
    88
    Wear & performance
    38
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Silver rather than blue · Powder rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  23. #25 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    STAR
    Shade match 35
    $34SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame format: stickSame longevity: 12-hour wear

    Differences: Noticeably different swatch colourDeeperMetallic rather than matte (finish)

    Score details
    Shade match
    35
    Finish, pigmentation & format
    23
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Metallic · Opaque

    Ingredients (not scored): 27% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Metallic rather than matte (finish)

    Retailer shade note: metallic sky blue

    High confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Make A Splash
    Shade match 39
    $10.50Ulta BeautyUlta Beauty$4.50 less (30%)

    Matches: Same cool undertoneClaims crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourGreen rather than blueShimmer rather than matte (finish)

    Score details
    Shade match
    39
    Finish, pigmentation & format
    32
    Wear & performance
    52
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Green rather than blue · Shimmer rather than matte (finish) · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: medium blue green shimmer

    Medium confidence· Digital match

    View match
  25. #27 · Ulta Beauty Collection

    Solar Flare Gel Chrome Eyeshadow

    Galaxy
    Shade match 56
    $12.50Ulta BeautyUlta Beauty$2.50 less (17%)

    Glitter

    Differences: Noticeably different swatch colourLighterGlitter rather than matte (finish)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    0
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Glitter

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Glitter rather than matte (finish) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: aquamarine glitter

    Medium confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Eyeshadow Singles

    Pure As Snow
    Shade match 4
    $9Ulta BeautyUlta Beauty(product price)$6 less (40%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterWhite rather than blue

    Score details
    Shade match
    4
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · White rather than blue · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: light white matte

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Why the closest shade match works

ColourPop Jelly Much Gel Eyeshadow Stick in Happy Tears, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 21 Baby Blue Matte. Every attribute compared, with its share of the score.

ComparedYour shade21 Baby Blue MatteClosest shade matchHappy TearsScore
Shade match55% of overall88
Colour81#82bcc6#7ac4d6Close colourColour difference 3.5 (0 is identical)
Depth94LightLightSameDepth difference 3.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared19
Finish0MatteGlitterDifferentGlitter finish rather than matte
Pigmentationnot comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format100StickStickSameBoth stick
Wear & performance10% of overall · 2 of 3 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 60/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Jelly Much Gel Eyeshadow Stick in Happy Tears.

Same or better

  • $5 less
  • Same cool undertone
  • Same format: stick

Different

  • Small colour difference on the swatch
  • Glitter finish instead of matte
  • Not listed longevity instead of 12-hour wear
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade description21 Baby Blue Matteicy baby blue with silver and aqua sparkle
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 21 Baby Blue Matte. Matched on pan 7. Every attribute compared, with its share of the score.

ComparedYour shade21 Baby Blue MatteClosest overall alternativeSo Bright NowScore
Shade match55% of overall77
Colour65#82bcc6#a0c5ceSlight colour differenceColour difference 5.6 (0 is identical)
Depth84LightLightSome differenceDepth difference 6.3 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format35StickPaletteDifferentPowder rather than stick
Wear & performance10% of overall · 2 of 3 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 75/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now.

Same or better

  • $4 less
  • Same finish: matte

Different

  • Small colour difference on the swatch
  • Runs lighter
  • Palette format instead of stick
  • Not listed longevity instead of 12-hour wear
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade description21 Baby Blue Mattebright colors & warm-tone mattes
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

ColourPop Jelly Much Gel Eyeshadow Stick Happy Tears

Best price
$10Ulta BeautyUlta Beauty
$5 less (33%)

Your shade $15 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette So Bright Now

Best price
$11Ulta BeautyUlta Beauty
$4 less (27%)

Your shade $15 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

28 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.