Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Lighter· Matte rather than shimmer (finish)
Score details
Shade match
67
Finish, pigmentation & format
32
Wear & performance
61
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Matte rather than shimmer (finish) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Liquid rather than stick (format)
Score details
Shade match
38
Finish, pigmentation & format
90
Wear & performance
38
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Matte rather than shimmer (finish)
Score details
Shade match
66
Finish, pigmentation & format
25
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Matte rather than shimmer (finish) · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Powder rather than stick (format)
Score details
Shade match
27
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
$11.99Ulta Beauty(product price)$3.01 less (20%)4.6 (13,914)
Matches: Same finish: shimmer· Same format: stick· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Purple rather than blue
Score details
Shade match
18
Finish, pigmentation & format
100
Wear & performance
38
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than blue · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Purple rather than blue
Score details
Shade match
20
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than blue · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Lighter· Purple rather than blue
Score details
Shade match
20
Finish, pigmentation & format
85
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than blue · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Grey rather than blue
Score details
Shade match
19
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Grey rather than blue · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
MAC Cosmetics Frost Eyeshadow in In The Shadows, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 22 Cobalt Shimmer. Every attribute compared, with its share of the score.
ComparedYour shade22 Cobalt ShimmerClosest matchIn The ShadowsHow they compareScore
Shade match55% of overall76
Colour60%61#4a58d8#3560c0Slight colour differenceColour difference 6.1 (0 is identical)
Depth15%98Deep / darkDeep / darkSameDepth difference 1.0 on the 0–100 scale
Undertone—not comparableNot listedCoolUndertone unknown on one side
Colour family25%100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared76
Finish65%85ShimmerMetallicCloseMetallic finish rather than shimmer
Pigmentation20%—not comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format15%35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall60
Longevity50%8012-hour wear8-hour wearClose8-hour wear claimed against 12-hour wear
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 73/100Shade match 76/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta BeautyCosts $10 more
Sephora
