Beautler.Your beauty butler

Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 24 Black Matte dupes and alternatives Sephora Collection

Black · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: e.l.f. Cosmetics Bite Size Eyeshadow Palette Truffles

The equivalent shade: scored on colour, depth, undertone and colour family only.

Shade match
96out of 100
Colour
94
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$4Ulta BeautyUlta Beauty
$11 less (73%)

Your shade $15 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Alleyoop 11th Hour Cream Eyeshadow & Liner Stick Midnight

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Overall match
89out of 100
Shade (Shade match)
91
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
67
Comfort (Comfort & skin suitability)
40
Match price
$20Ulta BeautyUlta Beauty
Costs $5 more

Your shade $15 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · about-face

    Matte Fluid Eye Paint

    Art of Darkness
    Shade match 83
    $17Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same finish: matte

    Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    83
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 24% ingredient overlap

    Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  2. #4 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Midnight
    Shade match 78
    $28Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same finish: matteSame format: stickClaims hydration

    Differences: Grey rather than blackLong-wearing rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    78
    Finish, pigmentation & format
    100
    Wear & performance
    61
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Grey rather than black · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte deep grey with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Total Seduction Eyeshadow Stick

    Enigmatic
    Shade match 76
    $34SephoraSephoraCosts $19 more

    Matches: Same finish: matteClaims crease resistanceBoth claim waterproof

    Differences: Lighter

    Score details
    Shade match
    76
    Finish, pigmentation & format
    97
    Wear & performance
    72
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 28% ingredient overlap

    Differences: Lighter

    Retailer shade note: matte black

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Colorful Eyeshadow

    607 Black Lace
    Shade match 84
    $8SephoraSephora$7 less (47%)

    Matches: Same finish: matte

    Differences: Powder rather than stick (format)Not listed rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    84
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: black matte

    Medium confidence· Digital match

    View match
  5. #7 · Nudestix

    Magnetic Matte Eye Color

    Night
    Shade match 61
    $29Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same finish: matteSame format: stickBoth claim waterproof

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    61
    Finish, pigmentation & format
    100
    Wear & performance
    96
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  6. #8 · CoverGirl

    TruNaked Eyeshadow Palette

    Smokey

    Matched on pan 5

    Shade match 79
    $9.78WalmartWalmart$5.22 less (35%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: LighterPowder rather than stick (format)24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    38
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Lighter · Powder rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  7. #9 · CoverGirl

    TruNaked Eyeshadow Palette

    That's Rad

    Matched on pan 8

    Shade match 79
    $9.78WalmartWalmart$5.22 less (35%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Powder rather than stick (format)24-hour wear rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    38
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Powder rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Everyday Smoky

    Matched on pan 9

    Shade match 76
    $11Ulta BeautyUlta Beauty$4 less (27%)

    Matches: Same finish: matte

    Differences: Palette rather than stick (format)Not listed rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    76
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: shimmers & dark-toned mattes

    Medium confidence· Digital match

    View match
  9. #11 · Urban Decay

    24/7 Eyeshadow

    Blackout
    Shade match 66
    $23SephoraSephoraCosts $8 more

    Matches: Same finish: matteSame longevity: 12-hour wear

    Differences: Noticeably different swatch colourPowder rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    66
    Finish, pigmentation & format
    88
    Wear & performance
    83
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than stick (format) · Does not claim waterproof

    Retailer shade note: deep black matte

    Medium confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Eyeshadow Singles

    Late Night
    Shade match 72
    $9Ulta BeautyUlta Beauty$6 less (40%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourPowder rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: deep black matte

    Medium confidence· Digital match

    View match
  11. #13 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 12

    Shade match 68
    $23Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPalette rather than stick (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  12. Shade match 92
    $33SephoraSephoraCosts $18 more

    Matches: Very close colourSame format: stickSame longevity: 12-hour wear

    Differences: Shimmer rather than matte (finish)

    Score details
    Shade match
    92
    Finish, pigmentation & format
    35
    Wear & performance
    82
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 24% ingredient overlap

    Differences: Shimmer rather than matte (finish)

    Retailer shade note: shimmer black pearl

    Medium confidence· Digital match

    View match
  13. #15 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Black
    Shade match 96
    $25SephoraSephoraCosts $10 more

    Matches: Very close colourClaims crease resistanceBoth claim waterproof

    Differences: Shimmer rather than matte (finish)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    96
    Finish, pigmentation & format
    32
    Wear & performance
    67
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: super black

    Medium confidence· Digital match

    View match
  14. #16 · L.A. Girl

    4Play Eye Shadow Quad Palette

    Seduce

    Matched on pan 2

    Shade match 70
    $6Ulta BeautyUlta Beauty$9 less (60%)

    Matches: Same finish: matteClaims comfort

    Differences: Noticeably different swatch colourPowder rather than stick (format)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  15. #17 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    Cuz I'M Black
    Shade match 56
    $26Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colourLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 26% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  16. #18 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 6

    Shade match 62
    $16Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPalette rather than stick (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    88
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  17. #19 · Jane Iredale

    PurePressed Eye Shadow Triple

    Riverstone

    Matched on pan 3

    Shade match 61
    $38Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same finish: matteClaims crease resistanceClaims hydration

    Differences: Noticeably different swatch colourLighterPowder rather than stick (format)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte soft cream, matte mushroom, matte smoky greige

    Medium confidence· Digital match

    View match
  18. Shade match 47
    $22SephoraSephoraCosts $7 more

    Matches: Same finish: matteBoth claim waterproof

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    47
    Finish, pigmentation & format
    97
    Wear & performance
    79
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: true black matte

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Shadow Drip Eye Tint Liquid Eye Shadow

    Onyx Drip
    Shade match 87
    $8.99Ulta BeautyUlta Beauty$6.01 less (40%)

    Matches: Claims comfort

    Differences: Shimmer rather than matte (finish)Liquid rather than stick (format)Does not claim waterproof

    Score details
    Shade match
    87
    Finish, pigmentation & format
    25
    Wear & performance
    69
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Liquid rather than stick (format) · Does not claim waterproof

    Retailer shade note: black with black and silver shimmer

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Rebellious
    Shade match 50
    $11.99Ulta BeautyUlta Beauty(product price)$3.01 less (20%)

    Matches: Same finish: matteSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colour24-hour wear rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    50
    Finish, pigmentation & format
    100
    Wear & performance
    38
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  21. #23 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    01 Carbon
    Shade match 82
    $29SephoraSephoraCosts $14 more

    Matches: Same format: stickBoth claim waterproof

    Differences: Shimmer rather than matte (finish)24-hour wear rather than 12-hour wear (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    35
    Wear & performance
    54
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 27% ingredient overlap

    Differences: Shimmer rather than matte (finish) · 24-hour wear rather than 12-hour wear (longevity)

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Small Molten Metallic Eyeshadow

    Illuminaughty
    Shade match 87
    $26Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Claims crease resistance

    Differences: Metallic rather than matte (finish)Does not claim waterproof

    Score details
    Shade match
    87
    Finish, pigmentation & format
    20
    Wear & performance
    65
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): no ingredient list for one product

    Differences: Metallic rather than matte (finish) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Le Shadow Stick

    Midnight Noir
    Shade match 90
    $13.99Ulta BeautyUlta Beauty(product price)$1.01 less (7%)

    Metallic

    Differences: Metallic rather than matte (finish)Not listed rather than 12-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    90
    Finish, pigmentation & format
    20
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Metallic rather than matte (finish) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  24. #26 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Americano
    Shade match 44
    $28Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same finish: matteSame format: stickClaims hydration

    Differences: Noticeably different swatch colourBrown rather than blackLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    44
    Finish, pigmentation & format
    100
    Wear & performance
    61
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than black · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: rich dark brown matte

    Medium confidence· Digital match

    View match
  25. #27 · Stila

    Liqua-Play Eye Shadow

    Dusk Matte
    Shade match 49
    $25SephoraSephoraCosts $10 more

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterGrey rather than black

    Score details
    Shade match
    49
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Grey rather than black · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: matte slate grey

    Medium confidence· Digital match

    View match
  26. #28 · NARS

    Total Seduction Eyeshadow Stick

    Rebellion
    Shade match 39
    $34SephoraSephoraCosts $19 more

    Matches: Same finish: matteClaims crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourBrown rather than black

    Score details
    Shade match
    39
    Finish, pigmentation & format
    97
    Wear & performance
    72
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 28% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than black

    Retailer shade note: matte rich dark brown

    Medium confidence· Digital match

    View match
  27. #29 · Jane Iredale

    PurePressed Eye Shadow Triple

    Brown Sugar

    Matched on pan 1

    Shade match 46
    $38Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same finish: matteClaims crease resistanceClaims hydration

    Differences: Noticeably different swatch colourLighterGrey rather than black

    Score details
    Shade match
    46
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Grey rather than black · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  28. #30 · Nudestix

    Magnetic Matte Eye Color

    Cocoa
    Shade match 31
    $29Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same finish: matteSame format: stickBoth claim waterproof

    Differences: Noticeably different swatch colourLighterBrown rather than black

    Score details
    Shade match
    31
    Finish, pigmentation & format
    100
    Wear & performance
    96
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than black

    Retailer shade note: dark chocolate brown

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

e.l.f. Cosmetics Bite Size Eyeshadow Palette in Truffles, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 24 Black Matte. Matched on pan 4. Every attribute compared, with its share of the score.

ComparedYour shade24 Black MatteClosest shade matchTrufflesScore
Shade match55% of overall96
Colour94#363638#343434Very close colourColour difference 1.6 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.4 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BlackBlackSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall · 2 of 3 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 65/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Bite Size Eyeshadow Palette in Truffles.

Same or better

  • $11 less
  • Very close colour

Different

  • Metallic finish instead of matte
  • Powder format instead of stick
  • Long-wearing longevity instead of 12-hour wear
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade description24 Black MatteNot listed
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Midnight, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 24 Black Matte. Every attribute compared, with its share of the score.

ComparedYour shade24 Black MatteClosest overall alternativeMidnightScore
Shade match55% of overall91
Colour87#363638#312f2fVery close colourColour difference 2.7 (0 is identical)
Depth92Deep / darkDeep / darkSameDepth difference 3.8 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BlackBlackSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format100StickStickSameBoth stick
Wear & performance10% of overall67
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 89/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Alleyoop 11th Hour Cream Eyeshadow & Liner Stick in Midnight.

Same or better

  • Very close colour
  • Same finish: matte
  • Same format: stick
  • Claims crease resistance
  • Both claim waterproof
  • Claims comfort
  • Claims hydration

Different

  • Long-wearing longevity instead of 12-hour wear

Description and ingredients (information only, not scored)

Weighted ingredient similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade description24 Black MatteBlack Matte
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Bite Size Eyeshadow Palette Truffles

Best price
$4Ulta BeautyUlta Beauty
$11 less (73%)

Your shade $15 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Alleyoop 11th Hour Cream Eyeshadow & Liner Stick Midnight

Match price
$20Ulta BeautyUlta Beauty
Costs $5 more

Your shade $15 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.