Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$9Ulta Beauty(product price)$6 less (40%)4.2 (2,863)
Matches: Same finish: shimmer
Differences: Noticeably different swatch colour· Deeper· Powder rather than stick (format)
Score details
Shade match
65
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
61
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance
Differences: Grey rather than purple· Powder rather than stick (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
54
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Grey rather than purple · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Powder rather than stick (format)
Score details
Shade match
53
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Powder rather than stick (format)
Score details
Shade match
53
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Grey rather than purple· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
40
Finish, pigmentation & format
97
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 21% ingredient overlap
Differences: Noticeably different swatch colour · Grey rather than purple · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Liquid rather than stick (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
51
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Metallic
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Liquid rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: shimmer· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Grey rather than purple· Liquid rather than stick (format)
Score details
Shade match
44
Finish, pigmentation & format
90
Wear & performance
38
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Grey rather than purple · Liquid rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Mauve rather than purple· Palette rather than stick (format)
Score details
Shade match
42
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than purple · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Blue rather than purple
Score details
Shade match
45
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Blue rather than purple · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Berry rather than purple· Powder rather than stick (format)
Score details
Shade match
38
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than purple · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Matte rather than shimmer (finish)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
62
Finish, pigmentation & format
35
Wear & performance
61
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than shimmer (finish) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Lighter· Brown rather than purple
Score details
Shade match
36
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than purple · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Retailer shade note: smokey chocolate brown shimmer
Urban Decay 24/7 Eyeshadow in Set List, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 13 Iris Shimmer. Every attribute compared, with its share of the score.
ComparedYour shade13 Iris ShimmerClosest matchSet ListHow they compareScore
Shade match55% of overall76
Colour60%60#6e596d#6d5379Slight colour differenceColour difference 6.2 (0 is identical)
Depth15%97Deep / darkDeep / darkSameDepth difference 1.8 on the 0–100 scale
Undertone—not comparableNot listedCoolUndertone unknown on one side
Colour family25%100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared56
Finish65%61ShimmerDuochromeSome differenceDuochrome finish rather than shimmer
Pigmentation20%—not comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format15%35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall · 2 of 3 compared83
Overall match 69/100Shade match 76/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $14 more
