Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Plum rather than berry· Palette rather than stick (format)
Score details
Shade match
63
Finish, pigmentation & format
88
Wear & performance
61
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Palette rather than stick (format)
Score details
Shade match
60
Finish, pigmentation & format
88
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Plum rather than berry· Powder rather than stick (format)
Score details
Shade match
58
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Plum rather than berry· Palette rather than stick (format)
Score details
Shade match
59
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Plum rather than berry
Score details
Shade match
53
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than berry · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Lighter· Pink rather than berry
Score details
Shade match
39
Finish, pigmentation & format
97
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than berry · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Terracotta rather than berry
Score details
Shade match
42
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Terracotta rather than berry · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Lighter· Plum rather than berry
Score details
Shade match
41
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Claims comfort· Claims hydration
Differences: Noticeably different swatch colour· Rose rather than berry· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
32
Finish, pigmentation & format
97
Wear & performance
61
Comfort & skin suitability
40
Visibly different colour · Matte · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than berry · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Sold as blush, rated here for use as eyeshadow (suited)
Matches: Same finish: matte· Claims crease resistance· Claims hydration
Differences: Noticeably different swatch colour· Deeper· Mauve rather than berry
Score details
Shade match
36
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Mauve rather than berry · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same format: stick· Claims crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Plum rather than berry
Score details
Shade match
49
Finish, pigmentation & format
59
Wear & performance
67
Comfort & skin suitability
40
Visibly different colour · Dewy
Ingredients (not scored): 22% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Dewy rather than matte (finish) · Long-wearing rather than 12-hour wear (longevity)
Differences: Noticeably different swatch colour· Mauve rather than berry· Palette rather than stick (format)
Score details
Shade match
36
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than berry · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Retailer shade note: shimmery rose golds & cool-toned matte neutrals
Differences: Noticeably different swatch colour· Mauve rather than berry· Palette rather than stick (format)
Score details
Shade match
36
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than berry · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Taupe rather than berry· Powder rather than stick (format)
Score details
Shade match
35
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Taupe rather than berry · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same format: stick· Claims crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Plum rather than berry· Shimmer rather than matte (finish)
Score details
Shade match
62
Finish, pigmentation & format
35
Wear & performance
50
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 28% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Shimmer rather than matte (finish) · 24-hour wear rather than 12-hour wear (longevity)
Differences: Noticeably different swatch colour· Deeper· Shimmer rather than matte (finish)
Score details
Shade match
67
Finish, pigmentation & format
23
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Taupe rather than berry· Palette rather than stick (format)
Score details
Shade match
33
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Taupe rather than berry · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Retailer shade note: light-to-dark range of neutral mattes
Sephora Collection Colorful Eyeshadow in 310 Soulmate, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 20 Cabernet Matte. Every attribute compared, with its share of the score.
ComparedYour shade20 Cabernet MatteClosest shade match310 SoulmateHow they compareScore
Shade match55% of overall79
Colour60%68#895663#804e51Slight colour differenceColour difference 5.2 (0 is identical)
Depth15%88Deep / darkDeep / darkSameDepth difference 5.2 on the 0–100 scale
Undertone—not comparableNot listedCoolUndertone unknown on one side
Colour family25%100BerryBerrySameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish65%20MatteShimmerDifferentShimmer finish rather than matte
Pigmentation20%—not comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format15%35StickPowderDifferentPowder rather than stick
Wear & performance10% of overall · 2 of 3 compared40
Longevity50%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Overall match 57/100Shade match 79/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Morphe ChromaPlus 6-Pan Eyeshadow Palette in Rich Glitch, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 20 Cabernet Matte. Matched on pan 4. Every attribute compared, with its share of the score.
ComparedYour shade20 Cabernet MatteClosest overall alternativeRich GlitchHow they compareScore
Shade match55% of overall76
Colour60%77#895663#8b5d61Close colourColour difference 4.0 (0 is identical)
Depth15%96Deep / darkDeep / darkSameDepth difference 2.7 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Overall match 77/100Shade match 76/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $7 more
