Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Berry rather than plum· Palette rather than stick (format)
Score details
Shade match
60
Finish, pigmentation & format
88
Wear & performance
61
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Same format: stick
Differences: Noticeably different swatch colour· Lighter· Purple rather than plum
Score details
Shade match
54
Finish, pigmentation & format
100
Wear & performance
61
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Powder rather than stick (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
61
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Purple rather than plum
Score details
Shade match
53
Finish, pigmentation & format
90
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than plum · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Berry rather than plum
Score details
Shade match
52
Finish, pigmentation & format
90
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Powder rather than stick (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
55
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Lighter· Palette rather than stick (format)
Score details
Shade match
46
Finish, pigmentation & format
88
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Lighter· Palette rather than stick (format)
Score details
Shade match
47
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Palette rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Purple rather than plum
Score details
Shade match
47
Finish, pigmentation & format
88
Wear & performance
38
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than plum · Powder rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Berry rather than plum
Score details
Shade match
40
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Brown rather than plum
Score details
Shade match
36
Finish, pigmentation & format
90
Wear & performance
50
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 22% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Liquid rather than stick (format) · 24-hour wear rather than 12-hour wear (longevity)
Retailer shade note: deep blackened brown with purple undertones
Matches: Same finish: matte· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Berry rather than plum
Score details
Shade match
34
Finish, pigmentation & format
90
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Liquid rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Brown rather than plum· Powder rather than stick (format)
Score details
Shade match
33
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Claims crease resistance· Claims hydration
Differences: Noticeably different swatch colour· Mauve rather than plum· Powder rather than stick (format)
Score details
Shade match
31
Finish, pigmentation & format
88
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Mauve rather than plum· Powder rather than stick (format)
Score details
Shade match
33
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than plum · Powder rather than stick (format) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Purple rather than plum· Shimmer rather than matte (finish)
Score details
Shade match
66
Finish, pigmentation & format
23
Wear & performance
55
Comfort & skin suitability
50
Slight colour difference · Shimmer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than plum · Shimmer rather than matte (finish) · Powder rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Noticeably different swatch colour· Deeper· Black rather than plum
Score details
Shade match
27
Finish, pigmentation & format
88
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Black rather than plum · Palette rather than stick (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
about-face Matte Fluid Eye Paint in Vintage Granada, against Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 15 Eggplant Matte. Every attribute compared, with its share of the score.
ComparedYour shade15 Eggplant MatteClosest matchVintage GranadaHow they compareScore
Shade match55% of overall76
Colour60%73#6e445d#693b4cClose colourColour difference 4.5 (0 is identical)
Depth15%88Deep / darkDeep / darkSameDepth difference 5.0 on the 0–100 scale
Overall match 80/100Shade match 76/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$4.50 less (30%)
Sephora
Walmart
