Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Powder rather than stick (format)· Long-wearing rather than 8-hour wear (longevity)· Does not claim hydration
Score details
Shade match
79
Finish, pigmentation & format
76
Wear & performance
59
Comfort & skin suitability
36
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Sensitive rather than normal, dry, sensitive (skin types)
$15Ulta Beauty(product price)$5 less (25%)4.0 (271)
Matches: Same cool undertone· Same finish: metallic
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
70
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim hydration
Matches: Same cool undertone· Claims waterproof· Claims comfort
Differences: Brown rather than purple· Liquid rather than stick (format)· 16-hour wear rather than 8-hour wear (longevity)
Score details
Shade match
72
Finish, pigmentation & format
78
Wear & performance
54
Comfort & skin suitability
37
Close colour · Shimmer · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than purple · Liquid rather than stick (format) · 16-hour wear rather than 8-hour wear (longevity) · Does not claim hydration · Dry rather than normal, dry, sensitive (skin types)
Differences: Noticeably different swatch colour· Deeper· Powder rather than stick (format)
Score details
Shade match
70
Finish, pigmentation & format
76
Wear & performance
59
Comfort & skin suitability
36
Slight colour difference · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Sensitive rather than normal, dry, sensitive (skin types)
Matches: Same cool undertone· Same finish: metallic· Claims waterproof
Differences: Noticeably different swatch colour· Deeper· Long-wearing rather than 8-hour wear (longevity)
Score details
Shade match
56
Finish, pigmentation & format
97
Wear & performance
61
Comfort & skin suitability
36
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Dry rather than normal, dry, sensitive (skin types)
Differences: Lighter· Pink rather than purple· Powder rather than stick (format)
Score details
Shade match
69
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
40
Close colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Pink rather than purple · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim hydration
Matches: Same finish: metallic· Same format: stick· Claims crease resistance
Differences: Noticeably different swatch colour· Pink rather than purple· Long-wearing rather than 8-hour wear (longevity)
Score details
Shade match
46
Finish, pigmentation & format
100
Wear & performance
59
Comfort & skin suitability
36
Slight colour difference · Metallic
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Dry rather than normal, dry, sensitive (skin types)
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than 8-hour wear (longevity)
Score details
Shade match
52
Finish, pigmentation & format
85
Wear & performance
61
Comfort & skin suitability
36
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Dry rather than normal, dry, sensitive (skin types)
$6Ulta Beauty(product price)$14 less (70%)4.0 (6,939)
Matches: Same cool undertone· Same finish: metallic· Same format: stick
Differences: Noticeably different swatch colour· Deeper· Long-wearing rather than 8-hour wear (longevity)
Score details
Shade match
44
Finish, pigmentation & format
100
Wear & performance
59
Comfort & skin suitability
36
Visibly different colour · Metallic
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Dry rather than normal, dry, sensitive (skin types)
$9Ulta Beauty(product price)$11 less (55%)4.2 (2,863)
Matches: Same cool undertone
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
59
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim hydration
Matches: Same cool undertone· Same format: stick· Claims waterproof
Differences: Noticeably different swatch colour· Blue rather than purple· Long-wearing rather than 8-hour wear (longevity)
Score details
Shade match
46
Finish, pigmentation & format
86
Wear & performance
61
Comfort & skin suitability
53
Visibly different colour · Glitter
Ingredients (not scored): 30% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than purple · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Dry, Oily, Sensitive rather than normal, dry, sensitive (skin types)
Retailer shade note: Midnight blue metallic with indigo & baby blue shimmer/Smoky lilac with opal sparkle
$18Ulta Beauty(product price)$2 less (10%)3.5 (165)
Matches: Same finish: metallic· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Pink rather than purple
Score details
Shade match
42
Finish, pigmentation & format
97
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than purple · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration
Matches: Same cool undertone· Same format: stick· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· 16-hour wear rather than 8-hour wear (longevity)
Score details
Shade match
48
Finish, pigmentation & format
88
Wear & performance
50
Comfort & skin suitability
37
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 16-hour wear rather than 8-hour wear (longevity) · Does not claim hydration · Sensitive rather than normal, dry, sensitive (skin types)
$7Ulta Beauty(product price)$13 less (65%)4.5 (2,019)
Matches: Same cool undertone
Differences: Noticeably different swatch colour· Lighter· Powder rather than stick (format)
Score details
Shade match
52
Finish, pigmentation & format
74
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Glitter
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration
Retailer shade note: cool-toned lavender with silver and pink pinpoints
Differences: Noticeably different swatch colour· Deeper· Powder rather than stick (format)
Score details
Shade match
51
Finish, pigmentation & format
76
Wear & performance
59
Comfort & skin suitability
36
Visibly different colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Sensitive rather than normal, dry, sensitive (skin types)
Matches: Same cool undertone· Same finish: metallic· Claims waterproof
Differences: Noticeably different swatch colour· Silver rather than purple· Long-wearing rather than 8-hour wear (longevity)
Score details
Shade match
37
Finish, pigmentation & format
97
Wear & performance
61
Comfort & skin suitability
36
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Silver rather than purple · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Dry rather than normal, dry, sensitive (skin types)
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 12 Periwinkle Matte, against Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow in Garden. Every attribute compared, with its share of the score.
ComparedYour shadeGardenClosest shade match12 Periwinkle MatteHow they compareScore
Shade match55% of overall93
Colour60%89#d3a5cb#d89fc7Very close colourColour difference 2.4 (0 is identical)
Depth15%98LightLightSameDepth difference 1.4 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish65%5MetallicMatteDifferentMatte finish rather than metallic
Pigmentation20%—not comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format15%100StickStickSameBoth stick
Wear & performance10% of overall · 2 of 3 compared69
Longevity50%808-hour wear12-hour wearClose12-hour wear claimed against 8-hour wear
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNormal, Dry, SensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 67/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
RMS Beauty Eyelights Cream Eyeshadow in Aurora, against Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow in Garden. Every attribute compared, with its share of the score.
ComparedYour shadeGardenClosest overall alternativeAuroraHow they compareScore
Shade match55% of overall91
Colour60%87#d3a5cb#cba1bfVery close colourColour difference 2.7 (0 is identical)
Depth15%95LightLightSameDepth difference 3.0 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family15%100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared97
Skin types40%—not comparableNormal, Dry, SensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 90/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.