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GoGo Cooling Shimmer Stick 8H Eyeshadow Whisky dupes and alternatives Tower 28 Beauty

Brown · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Nude Rose Gold

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Tower 28 Beauty
WhiskyChange shade
Colour family, undertone and depth: Brown · Medium
Finish and pigmentation: Metallic
The match
e.l.f. Cosmetics
Nude Rose Gold
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 6.

Shade match
89out of 100
Colour
82
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
$9 less (45%)

Your shade $20 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 07 Auburn Shimmer

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Tower 28 Beauty
WhiskyChange shade
Colour family, undertone and depth: Brown · Medium
Finish and pigmentation: Metallic
The match
Sephora Collection
07 Auburn Shimmer
Colour family, undertone and depth: Brown · Medium
Finish and pigmentation: Shimmer
Overall match
83out of 100
Shade (Shade match)
87
Finish (Finish, pigmentation & format)
88
Wear (Wear & performance)
69
Comfort (Comfort & skin suitability)
40
Best price
$15SephoraSephora
$5 less (25%)

Your shade $20 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Matte Eyeshadow

    Soft Brown
    Shade match 80
    $26Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: metallicSame longevity: 8-hour wearClaims crease resistance

    Differences: Powder rather than stick (format)Does not claim hydration

    Score details
    Shade match
    80
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Powder rather than stick (format) · Does not claim hydration

    Retailer shade note: soft golden peachy-brown

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Café / Gilded Green

    Matched on the lighter eyeshadow pan

    Shade match 81
    $43Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same finish: metallicSame format: stickClaims crease resistance

    Differences: 24-hour wear rather than 8-hour wear (longevity)Does not claim hydrationNormal, Dry, Combination rather than normal, dry, sensitive (skin types)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    100
    Wear & performance
    30
    Comfort & skin suitability
    53

    Close colour · Metallic · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: 24-hour wear rather than 8-hour wear (longevity) · Does not claim hydration · Normal, Dry, Combination rather than normal, dry, sensitive (skin types)

    Retailer shade note: a shimmering warm taupe / a shimmering blackened green

    Medium confidence· Digital match

    View match
  3. #5 · Nudestix

    Magnetic Luminous Eye Color

    Twilight
    Shade match 74
    $29Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: metallicSame format: stickClaims waterproof

    Differences: Taupe rather than brownDoes not claim hydration

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    72
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 0% ingredient overlap

    Differences: Taupe rather than brown · Does not claim hydration

    Retailer shade note: cool grey-taupe

    Medium confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Caviar Stick Eyeshadow

    Strapless
    Shade match 86
    $34SephoraSephoraCosts $14 more

    Matches: Very close colourSame format: stickClaims crease resistance

    Differences: Nude rather than brown24-hour wear rather than 8-hour wear (longevity)Normal, Dry, Combination rather than normal, dry, sensitive (skin types)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    88
    Wear & performance
    30
    Comfort & skin suitability
    60

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than brown · 24-hour wear rather than 8-hour wear (longevity) · Normal, Dry, Combination rather than normal, dry, sensitive (skin types)

    Retailer shade note: shimmering soft nude

    Medium confidence· Digital match

    View match
  5. Shade match 83
    $30SephoraSephoraCosts $10 more

    Matches: Very close colourClaims crease resistanceClaims comfort

    Differences: Taupe rather than brownLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    83
    Wear & performance
    59
    Comfort & skin suitability
    60

    Very close colour · Glitter · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Taupe rather than brown · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: taupe topper shimmer with silver flecks

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Veluxe Pearl Eyeshadow

    All That Glitters
    Shade match 85
    $26Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame longevity: 8-hour wearClaims crease resistance

    Differences: Nude rather than brownPowder rather than stick (format)Does not claim hydration

    Score details
    Shade match
    85
    Finish, pigmentation & format
    76
    Wear & performance
    78
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than brown · Powder rather than stick (format) · Does not claim hydration

    Retailer shade note: beige w/ gold pearl

    Medium confidence· Digital match

    View match
  7. #9 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Heat Ray / Biscotti

    Matched on the deeper eyeshadow pan

    Shade match 79
    $43SephoraSephoraCosts $23 more

    Matches: Same finish: metallicSame format: stickClaims crease resistance

    Differences: Taupe rather than brown24-hour wear rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    79
    Finish, pigmentation & format
    100
    Wear & performance
    30
    Comfort & skin suitability
    53

    Close colour · Metallic · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Taupe rather than brown · 24-hour wear rather than 8-hour wear (longevity) · Does not claim hydration · Normal, Dry, Combination rather than normal, dry, sensitive (skin types)

    Retailer shade note: a shimmering golden copper / a warm beige brown

    Medium confidence· Digital match

    View match
  8. #10 · Urban Decay

    Naked Eyeshadow Stick

    Private Album
    Shade match 77
    $25SephoraSephoraCosts $5 more

    Matches: Same format: stickClaims crease resistanceClaims waterproof

    Differences: Taupe rather than brownLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Taupe rather than brown · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: cool taupe shimmer

    Medium confidence· Digital match

    View match
  9. #11 · Morphe

    ChromaPlus Eyeshadow Trio

    Tulle Order

    Matched on pan 3

    Shade match 85
    $13Ulta BeautyUlta Beauty$7 less (35%)

    Matches: Same finish: metallicClaims crease resistance

    Differences: Powder rather than stick (format)Not listed rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    85
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    36

    Close colour · Metallic · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim hydration · Dry rather than normal, dry, sensitive (skin types)

    Retailer shade note: soft ballet pink

    Medium confidence· Digital match

    View match
  10. #12 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Smoky Quartz
    Shade match 72
    $25Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: metallicSame format: stickSame longevity: 8-hour wear

    Differences: DeeperTaupe rather than brownDoes not claim hydration

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Taupe rather than brown · Does not claim hydration

    Retailer shade note: warm taupe

    Medium confidence· Digital match

    View match
  11. #13 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Mocha Sparkle

    Matched on the deeper eyeshadow pan

    Shade match 75
    $22SephoraSephoraCosts $2 more

    Matches: Both claim hydration

    Differences: Taupe rather than brownLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    83
    Wear & performance
    70
    Comfort & skin suitability
    100

    Close colour · Glitter

    Ingredients (not scored): 5% ingredient overlap

    Differences: Taupe rather than brown · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: mocha

    Medium confidence· Digital match

    View match
  12. #14 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Rose Water

    Matched on pan 2

    Shade match 77
    $4Ulta BeautyUlta Beauty$16 less (80%)

    Matches: Very close colourSame finish: metallic

    Differences: Rose rather than brownPowder rather than stick (format)Long-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Rose rather than brown · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  13. #15 · about-face

    Fractal Glitter Eye Paint

    Fracture
    Shade match 80
    $18Ulta BeautyUlta Beauty(product price)$2 less (10%)

    Matches: Claims crease resistanceClaims waterproof

    Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    80
    Finish, pigmentation & format
    85
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: shimmering golden cocoa

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Cold Brew

    Matched on pan 2

    Shade match 74
    $4Ulta BeautyUlta Beauty$16 less (80%)

    Matches: Same finish: metallic

    Differences: Nude rather than brownPowder rather than stick (format)Long-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    88
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than brown · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $24SephoraSephoraCosts $4 more

    Matches: Claims crease resistanceClaims comfortBoth claim hydration

    Differences: Taupe rather than brownPowder rather than stick (format)16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    76
    Wear & performance
    53
    Comfort & skin suitability
    76

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Taupe rather than brown · Powder rather than stick (format) · 16-hour wear rather than 8-hour wear (longevity)

    Retailer shade note: taupe low-lit shimmer

    Medium confidence· Digital match

    View match
  16. #18 · R.E.M. Beauty

    Starlet Liquid Eyeshadow

    Horoscope
    Shade match 75
    $22Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame finish: metallicClaims crease resistance

    Differences: Mauve rather than brownLiquid rather than stick (format)Long-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    40

    Very close colour · Metallic

    Ingredients (not scored): 3% ingredient overlap

    Differences: Mauve rather than brown · Liquid rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: metallic mauve

    Medium confidence· Digital match

    View match
  17. #19 · Ulta Beauty Collection

    Eyeshadow Singles

    Pin-Up Girl
    Shade match 85
    $9Ulta BeautyUlta Beauty(product price)$11 less (55%)

    Matches: Very close colour

    Differences: Taupe rather than brownPowder rather than stick (format)Not listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Taupe rather than brown · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: light pinkish taupe shimmer

    Medium confidence· Digital match

    View match
  18. Shade match 75
    $33Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same format: stickClaims crease resistanceClaims waterproof

    Differences: Taupe rather than brownDoes not claim hydrationSensitive rather than normal, dry, sensitive (skin types)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    60
    Comfort & skin suitability
    36

    Close colour · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Taupe rather than brown · Does not claim hydration · Sensitive rather than normal, dry, sensitive (skin types)

    Retailer shade note: shimmer neutral taupe

    Medium confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    06 Copper Shimmer
    Shade match 72
    $15SephoraSephora$5 less (25%)

    Matches: Same format: stickClaims waterproof

    Differences: Copper rather than brownDoes not claim hydration

    Score details
    Shade match
    72
    Finish, pigmentation & format
    88
    Wear & performance
    69
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Copper rather than brown · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. #22 · Half Magic

    Sparklestik Eye Crayon

    FAUXBOT
    Shade match 72
    $26Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same format: stickClaims crease resistance

    Differences: DeeperTaupe rather than brownDoes not claim hydration

    Score details
    Shade match
    72
    Finish, pigmentation & format
    88
    Wear & performance
    65
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Taupe rather than brown · Does not claim hydration

    Retailer shade note: icy cool taupe

    Medium confidence· Digital match

    View match
  21. #23 · MERIT

    Solo Shadow Cream Eyeshadow

    Studio
    Shade match 74
    $26SephoraSephoraCosts $6 more

    Matches: Claims crease resistanceClaims waterproofClaims comfort

    Differences: Taupe rather than brownDoes not claim hydration

    Score details
    Shade match
    74
    Finish, pigmentation & format
    85
    Wear & performance
    60
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Taupe rather than brown · Does not claim hydration

    Retailer shade note: cool taupe

    Medium confidence· Digital match

    View match
  22. #24 · Lancôme

    Ombre Hypnôse Stylo Shadow Stick Matte Metallics

    04 Brun Captivant
    Shade match 70
    $28Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: metallicSame format: stickClaims waterproof

    Differences: Taupe rather than brownNot listed rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    70
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Taupe rather than brown · Not listed rather than 8-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Matte Eyeshadow

    Sandstone
    Shade match 69
    $26Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: metallicSame longevity: 8-hour wearClaims crease resistance

    Differences: Taupe rather than brownPowder rather than stick (format)Does not claim hydration

    Score details
    Shade match
    69
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Taupe rather than brown · Powder rather than stick (format) · Does not claim hydration

    Retailer shade note: warm taupe

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Tailor Grey
    Shade match 72
    $28Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same finish: metallicClaims crease resistanceClaims waterproof

    Differences: Taupe rather than brown24-hour wear rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    72
    Finish, pigmentation & format
    97
    Wear & performance
    30
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Taupe rather than brown · 24-hour wear rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: cool taupe

    Medium confidence· Digital match

    View match
  25. #27 · NARS

    Total Seduction Eyeshadow Stick

    Living Sin
    Shade match 75
    $34SephoraSephoraCosts $14 more

    Matches: Claims crease resistanceClaims waterproof

    Differences: Taupe rather than brown16-hour wear rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    75
    Finish, pigmentation & format
    85
    Wear & performance
    50
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Taupe rather than brown · 16-hour wear rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: Taupe shimmer

    Medium confidence· Digital match

    View match
  26. #28 · Revlon

    Glimmer Liquid Shadow

    On Cloud Shine
    Shade match 83
    $11.99Ulta BeautyUlta Beauty$8.01 less (40%)

    Matches: Very close colourClaims crease resistanceClaims comfort

    Differences: Taupe rather than brownLiquid rather than stick (format)24-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    78
    Wear & performance
    28
    Comfort & skin suitability
    37

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Taupe rather than brown · Liquid rather than stick (format) · 24-hour wear rather than 8-hour wear (longevity) · Does not claim hydration · Sensitive rather than normal, dry, sensitive (skin types)

    Medium confidence· Digital match

    View match
  27. #29 · Patrick Ta

    Major Dimension Eye Illusion Eyeshadow Duo

    Always On Your Mind

    Matched on pan 3

    Shade match 80
    $42SephoraSephoraCosts $22 more

    Matches: Very close colour

    Differences: Taupe rather than brownPalette rather than stick (format)Not listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Taupe rather than brown · Palette rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: slate sparkle

    Medium confidence· Digital match

    View match
  28. #30 · Stila

    Liqua-Play Eye Shadow

    Bronzey Shimmer
    Shade match 74
    $25Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Claims crease resistanceClaims comfortBoth claim hydration

    Differences: Bronze rather than brownLiquid rather than stick (format)Long-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    78
    Wear & performance
    59
    Comfort & skin suitability
    60

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Bronze rather than brown · Liquid rather than stick (format) · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: shimmering rich copper bronze

    Medium confidence· Digital match

    View match
  29. #31 · RMS Beauty

    Eyelights Cream Eyeshadow

    Strobe
    Shade match 57
    $30Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same finish: metallicClaims crease resistanceBoth claim hydration

    Differences: LighterGolden rather than brownLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    97
    Wear & performance
    59
    Comfort & skin suitability
    100

    Close colour · Metallic · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Lighter · Golden rather than brown · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: champagne mink

    Medium confidence· Digital match

    View match
  30. #32 · about-face

    Matte Fluid Eye Paint

    Driftwood
    Shade match 88
    $17Ulta BeautyUlta Beauty(product price)$3 less (15%)

    Matches: Near-identical swatch colour

    Differences: Taupe rather than brownMatte rather than metallic (finish)Long-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    20
    Wear & performance
    70
    Comfort & skin suitability
    40

    Looks identical · Matte · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Taupe rather than brown · Matte rather than metallic (finish) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: taupe

    Medium confidence· Digital match

    View match
  31. #33 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Cold Brew Einspanner

    Matched on pan 2

    Shade match 87
    $28Ulta BeautyUlta BeautyCosts $8 more

    Matches: Near-identical swatch colour

    Differences: Taupe rather than brownMatte rather than metallic (finish)Powder rather than stick (format)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    11
    Wear & performance
    40
    Comfort & skin suitability
    40

    Looks identical · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Taupe rather than brown · Matte rather than metallic (finish) · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: espresso brown tones

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest shade match works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Nude Rose Gold, against Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow in Whisky. Matched on pan 6. Every attribute compared, with its share of the score.

ComparedYour shadeWhiskyClosest shade matchNude Rose GoldScore
Shade match55% of overall89
Colour82#af8d82#b88c7bClose colourColour difference 3.4 (0 is identical)
Depth99MediumMediumSameDepth difference 0.8 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish5MetallicMatteDifferentMatte finish rather than metallic
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format35StickPaletteDifferentPowder rather than stick
Wear & performance10% of overall · 1 of 3 compared40
Longevity408-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNormal, Dry, SensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 58/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Nude Rose Gold.

Same or better

  • $9 less

Different

  • Small colour difference on the swatch
  • Matte finish instead of metallic
  • Palette format instead of stick
  • Not listed longevity instead of 8-hour wear
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionchocolate brownshimmery rose golds & cool-toned matte neutrals
BaseWater-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 07 Auburn Shimmer, against Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow in Whisky. Every attribute compared, with its share of the score.

ComparedYour shadeWhiskyClosest overall alternative07 Auburn ShimmerScore
Shade match55% of overall87
Colour78#af8d82#b18a76Close colourColour difference 3.8 (0 is identical)
Depth98MediumMediumSameDepth difference 1.2 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish85MetallicShimmerCloseShimmer finish rather than metallic
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format100StickStickSameBoth stick
Wear & performance10% of overall · 2 of 3 compared69
Longevity808-hour wear12-hour wearClose12-hour wear claimed against 8-hour wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNormal, Dry, SensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 83/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 07 Auburn Shimmer.

Same or better

  • $5 less
  • Same format: stick
  • Claims waterproof

Different

  • Small colour difference on the swatch
  • Does not claim hydration

Description and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionchocolate brownNot listed
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Nude Rose Gold

Best price
$11Ulta BeautyUlta Beauty
$9 less (45%)

Your shade $20 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 07 Auburn Shimmer

Best price
$15SephoraSephora
$5 less (25%)

Your shade $20 at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.