Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: metallic· Claims waterproof
Differences: Noticeably different swatch colour· Purple rather than mauve· Long-wearing rather than 8-hour wear (longevity)
Score details
Shade match
66
Finish, pigmentation & format
97
Wear & performance
61
Comfort & skin suitability
36
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Dry rather than normal, dry, sensitive (skin types)
Matches: Same finish: metallic· Same format: stick· Claims crease resistance
Differences: Noticeably different swatch colour· 24-hour wear rather than 8-hour wear (longevity)· Does not claim hydration
Score details
Shade match
65
Finish, pigmentation & format
100
Wear & performance
30
Comfort & skin suitability
53
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · 24-hour wear rather than 8-hour wear (longevity) · Does not claim hydration · Normal, Dry, Combination rather than normal, dry, sensitive (skin types)
Retailer shade note: a shimmering taupe with silver, pink & gold sparkle / a neutral taupe
Differences: Lighter· Pink rather than mauve· Powder rather than stick (format)
Score details
Shade match
70
Finish, pigmentation & format
74
Wear & performance
60
Comfort & skin suitability
40
Close colour · Glitter · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter · Pink rather than mauve · Powder rather than stick (format) · 16-hour wear rather than 8-hour wear (longevity) · Does not claim hydration
Differences: Purple rather than mauve· Powder rather than stick (format)· Long-wearing rather than 8-hour wear (longevity)
Score details
Shade match
67
Finish, pigmentation & format
76
Wear & performance
59
Comfort & skin suitability
36
Close colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Purple rather than mauve · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Sensitive rather than normal, dry, sensitive (skin types)
Matches: Same cool undertone· Same format: stick· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Purple rather than mauve
Score details
Shade match
63
Finish, pigmentation & format
88
Wear & performance
30
Comfort & skin suitability
60
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than mauve · 24-hour wear rather than 8-hour wear (longevity) · Normal, Dry, Combination rather than normal, dry, sensitive (skin types)
Differences: Taupe rather than mauve· Duochrome rather than metallic (finish)· Powder rather than stick (format)
Score details
Shade match
72
Finish, pigmentation & format
69
Wear & performance
40
Comfort & skin suitability
40
Close colour · Duochrome · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Taupe rather than mauve · Duochrome rather than metallic (finish) · Powder rather than stick (format) · Not listed rather than 8-hour wear (longevity) · Does not claim hydration
Retailer shade note: duochrome mauve taupe with blue reflects
Matches: Same finish: metallic· Same format: stick· Claims crease resistance
Differences: Noticeably different swatch colour· Brown rather than mauve· 24-hour wear rather than 8-hour wear (longevity)
Score details
Shade match
54
Finish, pigmentation & format
100
Wear & performance
30
Comfort & skin suitability
53
Slight colour difference · Metallic · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · 24-hour wear rather than 8-hour wear (longevity) · Does not claim hydration · Normal, Dry, Combination rather than normal, dry, sensitive (skin types)
Differences: Noticeably different swatch colour· Pink rather than mauve· Powder rather than stick (format)
Score details
Shade match
61
Finish, pigmentation & format
74
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Glitter · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Powder rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration
$6Ulta Beauty(product price)$14 less (70%)4.0 (6,939)
Matches: Same cool undertone· Same finish: metallic· Same format: stick
Differences: Noticeably different swatch colour· Deeper· Purple rather than mauve
Score details
Shade match
49
Finish, pigmentation & format
100
Wear & performance
59
Comfort & skin suitability
36
Visibly different colour · Metallic
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Dry rather than normal, dry, sensitive (skin types)
Matches: Same finish: metallic· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Pink rather than mauve· Liquid rather than stick (format)
Score details
Shade match
54
Finish, pigmentation & format
90
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Metallic
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Liquid rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration
Matches: Same finish: metallic· Same format: stick· Claims crease resistance
Differences: Noticeably different swatch colour· Pink rather than mauve· 24-hour wear rather than 8-hour wear (longevity)
Score details
Shade match
51
Finish, pigmentation & format
100
Wear & performance
30
Comfort & skin suitability
53
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · 24-hour wear rather than 8-hour wear (longevity) · Does not claim hydration · Normal, Dry, Combination rather than normal, dry, sensitive (skin types)
Retailer shade note: a shimmering medium pink / a blackened cherry
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Pink rather than mauve
Score details
Shade match
51
Finish, pigmentation & format
85
Wear & performance
70
Comfort & skin suitability
60
Visibly different colour · Matte · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than 8-hour wear (longevity) · Normal, Dry, Combination rather than normal, dry, sensitive (skin types)
Sold as blush, rated here for use as eyeshadow (suited)
Matches: Same cool undertone· Same format: stick· Claims waterproof
Differences: Noticeably different swatch colour· Deeper· Plum rather than mauve
Score details
Shade match
56
Finish, pigmentation & format
81
Wear & performance
61
Comfort & skin suitability
53
Slight colour difference · Duochrome
Ingredients (not scored): 30% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · Duochrome rather than metallic (finish) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Dry, Oily, Sensitive rather than normal, dry, sensitive (skin types)
Retailer shade note: burgundy metallic with taupe shimmer/copper rose foil with shifts of pink and gold sparkle
Differences: Noticeably different swatch colour· Lighter· Pink rather than mauve
Score details
Shade match
59
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Glitter
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than mauve · Not listed rather than 8-hour wear (longevity) · Does not claim hydration
Differences: Matte rather than metallic (finish)· Palette rather than stick (format)· Long-wearing rather than 8-hour wear (longevity)
Score details
Shade match
84
Finish, pigmentation & format
11
Wear & performance
70
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than metallic (finish) · Palette rather than stick (format) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration
Differences: Pink rather than mauve· Matte rather than metallic (finish)· Long-wearing rather than 8-hour wear (longevity)
Score details
Shade match
75
Finish, pigmentation & format
20
Wear & performance
61
Comfort & skin suitability
36
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Pink rather than mauve · Matte rather than metallic (finish) · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration · Dry rather than normal, dry, sensitive (skin types)
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Epic Amethyst, against Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow in Viper. Every attribute compared, with its share of the score.
ComparedYour shadeViperClosest shade matchEpic AmethystHow they compareScore
Shade match55% of overall86
Colour60%95#b191a2#ac8d9dLooks identicalColour difference 1.4 (0 is identical)
Depth15%96MediumMediumSameDepth difference 2.4 on the 0–100 scale
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish65%85MetallicShimmerCloseShimmer finish rather than metallic
Pigmentation20%—not comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format15%100StickStickSameBoth stick
Wear & performance10% of overall50
Longevity50%608-hour wear16-hour wearSome difference16-hour wear claimed against 8-hour wear
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall37
Comfort40%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%33Normal, Dry, SensitiveSensitiveDifferentBoth marketed for sensitive skin
Overall match 80/100Shade match 86/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick in Might Mauve, against Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow in Viper. Every attribute compared, with its share of the score.
ComparedYour shadeViperClosest overall alternativeMight MauveHow they compareScore
Shade match55% of overall85
Colour60%75#b191a2#b09298Close colourColour difference 4.3 (0 is identical)
Depth15%100MediumMediumSameDepth difference 0.2 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family15%100MauveMauveSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Pigmentation20%—not comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format15%100StickStickSameBoth stick
Wear & performance10% of overall50
Longevity50%608-hour wear16-hour wearSome difference16-hour wear claimed against 8-hour wear
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall37
Comfort40%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%33Normal, Dry, SensitiveSensitiveDifferentBoth marketed for sensitive skin
Overall match 84/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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