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ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil Chill dupes and alternatives Tower 28 Beauty

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Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade match: CoverGirl Clean Fresh Yummy Lip Gloss 780 Freeze The Day

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Tower 28 Beauty
ChillChange shade
Colour family, undertone and depth: Clear
Finish and opacity: High shine · Sheer
The match
CoverGirl
780 Freeze The Day
Colour family, undertone and depth: Clear
Finish and opacity: Sheer
Shade match
97out of 100
Colour
95
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$9.98WalmartWalmart
$6.02 less (38%)

Your shade $16 at Sephora

Closest overall alternative: Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm Butter Mochi

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Your shade
Tower 28 Beauty
ChillChange shade
Colour family, undertone and depth: Clear
Finish and opacity: High shine · Sheer
The match
Eadem
Butter Mochi
Colour family, undertone and depth: Clear
Finish and opacity: Sheer
Overall match
88out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
100
Best price
$24SephoraSephora
Costs $8 more

Your shade $16 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Journey
    Shade match 87
    $26Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same shine: high shineSame transparency: clearBoth claim non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $42SephoraSephoraCosts $26 more

    Matches: Very close colourSame shine: high shineBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · High shine

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: Sparkly Finish

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    In the Clear
    Shade match 86
    $9Ulta BeautyUlta Beauty$7 less (44%)

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  4. #6 · Huda Beauty

    Faux Filler Shiny Non-Sticky Lip Gloss

    Glassy
    Shade match 86
    $21SephoraSephoraCosts $5 more

    Matches: Same shine: high shineSame transparency: clearBoth claim non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  5. #7 · Huda Beauty

    Faux Filler Shiny Non-Sticky Lip Gloss

    She Glitzy
    Shade match 91
    $21SephoraSephoraCosts $5 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Glossy · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Retailer shade note: sheer clear iridescent gloss

    Medium confidence· Digital match

    View match
  6. #8 · Dior

    Addict Lip Glow Balm

    100 Universal Clear
    Shade match 91
    $42SephoraSephoraCosts $26 more

    Matches: Same shine: high shineSame transparency: clearBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: a clear balm

    Medium confidence· Digital match

    View match
  7. #9 · DIBS Beauty

    Go To Glossy Balm

    Favorite Child
    Shade match 95
    $24Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Retailer shade note: sheer shimmer

    Medium confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Glass Slipper
    Shade match 87
    $23SephoraSephoraCosts $7 more

    Matches: Same shine: high shineSame transparency: clearBoth claim non-sticky

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Clear
    Shade match 86
    $6Ulta BeautyUlta Beauty(product price)$10 less (63%)

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Maracuja Juicy Shift

    Pearl
    Shade match 97
    $27SephoraSephoraCosts $11 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    97
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: Pearl Shimmer Glass

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Zephyr
    Shade match 81
    $25SephoraSephoraCosts $9 more

    Matches: Same shine: high shineSame transparency: clearBoth claim non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 18% ingredient overlap

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  12. #14 · Grande Cosmetics

    GrandeLIPS Hydrating Lip Plumper, Gloss Finish

    Clear
    Shade match 87
    $27Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same transparency: clearBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim non-sticky

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Afterglow Lip Shine Gloss

    Triple X
    Shade match 89
    $32Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same transparency: clearBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Glossy · Sheer

    Ingredients (not scored): 19% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: crystal clear gloss

    Medium confidence· Digital match

    View match
  14. Shade match 86
    $20SephoraSephoraCosts $4 more

    Matches: Same shine: high shineSame transparency: clearBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  15. #17 · NYX Professional Makeup

    Jelly Job Lip Gloss

    just jelly
    Shade match 83
    $12Ulta BeautyUlta Beauty(product price)$4 less (25%)

    Matches: Same shine: high shineSame transparency: clearBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  16. #18 · Too Faced

    Kissing Jelly Non-Sticky Lip Oil Gloss

    Strawberry Frosting
    Shade match 83
    $23SephoraSephoraCosts $7 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: clear with pink & gold shimmer

    Medium confidence· Digital match

    View match
  17. #19 · Armani Beauty

    Prisma Glass Hydrating Lip Gloss with Squalane

    01 Clear Shine
    Shade match 82
    $40SephoraSephoraCosts $24 more

    Matches: Same shine: high shineSame transparency: clearBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: crystal clear

    Medium confidence· Digital match

    View match
  18. #20 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    11 Radiant Glass
    Shade match 83
    $40SephoraSephoraCosts $24 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: clear transparent shimmer

    Medium confidence· Digital match

    View match
  19. #21 · Lancôme

    Juicy Tubes Original Lip Gloss

    01 Pure
    Shade match 83
    $25Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same shine: high shineSame transparency: clearBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: clear sheer

    Medium confidence· Digital match

    View match
  20. #22 · e.l.f. Cosmetics

    Lip Lacquer

    Clear
    Shade match 72
    $4Ulta BeautyUlta Beauty$12 less (75%)

    Matches: Same shine: high shineSame transparency: clearBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Medium confidence· Digital match

    View match
  21. #23 · Buxom

    Full-On Plumping Lip Polish

    Dominique
    Shade match 76
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: clear diamond sparkle

    Medium confidence· Digital match

    View match
  22. #24 · Maybelline

    Lifter Gloss with Hyaluronic Acid

    Pearl
    Shade match 82
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Same transparency: clearBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: translucent with silver pearl

    Medium confidence· Digital match

    View match
  23. #25 · Pat McGrath Labs

    Lust: Gloss

    Aliengelic
    Shade match 81
    $29SephoraSephoraCosts $13 more

    Matches: Both claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: prismatic duochrome infused with pink pearl

    Medium confidence· Digital match

    View match
  24. #26 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    SOS Vanilla
    Shade match 81
    $16SephoraSephoraSame price

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Sheer tint rather than high shine (shine)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Sheer tint rather than high shine (shine) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Clear

    Medium confidence· Digital match

    View match
  25. #27 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Ice Bingsoo
    Shade match 77
    $22SephoraSephoraCosts $6 more

    Matches: Same shine: high shineSame transparency: clearBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    Glass Slipper
    Shade match 91
    $9WalmartWalmart$7 less (44%)

    Matches: Both claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Medium confidence· Digital match

    View match
  27. #29 · R.E.M. Beauty

    On Your Collar Plumping Lipgloss

    Jelly Sandals
    Shade match 71
    $22Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    71
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: iridescent clear

    Medium confidence· Digital match

    View match
  28. #30 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    Let's Get Fizzical
    Shade match 65
    $11.99Ulta BeautyUlta Beauty(product price)$4.01 less (25%)

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: clear

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

CoverGirl Clean Fresh Yummy Lip Gloss in 780 Freeze The Day, against Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Chill. Every attribute compared, with its share of the score.

ComparedYour shadeChillClosest shade match780 Freeze The DayScore
Shade match50% of overall97
Colour95#f3eae8#f8f0edLooks identicalColour difference 1.4 (0 is identical)
Depth100Depth 0Depth 0SameDepth difference 0.0 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100ClearClearSameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableHigh shineNot listedNot listed for eitherA shine level not listed for one product
Transparencynot comparableClearNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Clean Fresh Yummy Lip Gloss in 780 Freeze The Day.

Same or better

  • $6.02 less
  • Near-identical swatch colour
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionclearNot listed
FormatOilNot listed
BaseOil-based, moderate siliconeOil-based, moderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm in Butter Mochi, against Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Chill. Every attribute compared, with its share of the score.

ComparedYour shadeChillClosest overall alternativeButter MochiScore
Shade match50% of overall94
Colour90#f3eae8#efebe9Very close colourColour difference 2.3 (0 is identical)
Depth100Depth 0Depth 0SameDepth difference 0.0 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100ClearClearSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Shinenot comparableHigh shineNot listedNot listed for eitherA shine level not listed for one product
Transparency100ClearClearSameBoth clear
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 88/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm in Butter Mochi.

Same or better

  • Very close colour
  • Same transparency: clear
  • Both claim non-sticky
  • Both claim hydration

Different

  • Long-wearing longevity instead of not listed

Description, format and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionclearUnscented Clear
FormatOilNot listed
BaseOil-based, moderate siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed

Where to buy

Closest shade match

CoverGirl Clean Fresh Yummy Lip Gloss 780 Freeze The Day

Best price
$9.98WalmartWalmart
$6.02 less (38%)

Your shade $16 at Sephora

Closest overall alternative

Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm Butter Mochi

Best price
$24SephoraSephora
Costs $8 more

Your shade $16 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.