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ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil Sesame dupes and alternatives Tower 28 Beauty

Mauve · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Dior Addict Lip Maximizer Plumping Gloss 026 Intense Mauve

The equivalent shade and the most similar lip gloss overall.

Your shade
Tower 28 Beauty
SesameChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: High shine · Sheer
The match
Dior
026 Intense Mauve
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: High shine
Overall match
83out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
70
Shade match
88out of 100
Colour
80
Depth
91
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $26 more

Your shade $16 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $26SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: rosy mauve

    High confidence· Digital match

    View match
  2. Shade match 84
    $32SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: cool pinky mauve

    High confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Jelly Job Lip Gloss

    Jelly Jammin'
    Shade match 83
    $12Ulta BeautyUlta Beauty(product price)$4 less (25%)

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Pink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: cool pink

    High confidence· Digital match

    View match
  4. Shade match 77
    $18Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertoneRose rather than mauve

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve

    Retailer shade note: neutral rose

    High confidence· Digital match

    View match
  5. #6 · ColourPop

    Ultra Glossy Lip

    All Me
    Shade match 79
    $4.50$9Ulta BeautyUlta Beauty$11.50 less (72%)

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Pink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 16% ingredient overlap

    Differences: Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: berry pink

    High confidence· Digital match

    View match
  6. #7 · Laneige

    Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Rose Jam - cool, muted pink
    Shade match 79
    $22SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Rose rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Rose rather than mauve · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  7. #8 · Buxom

    Full-On Plumping Lip Polish

    Nicole
    Shade match 83
    $26Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Pink rather than mauve

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: raspberry pink w/golden shimmer

    Medium confidence· Digital match

    View match
  8. #9 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Soft Mauve
    Shade match 75
    $26SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: A nourishing touch of cool mauve, with buildable color

    Medium confidence· Digital match

    View match
  9. #10 · Morphe

    Dripglass Glazed High Shine Lip Gloss

    Shatterproof Mauve
    Shade match 71
    $13Ulta BeautyUlta Beauty$3 less (19%)

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  10. Shade match 80
    $24SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Pink rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: cool pink

    High confidence· Digital match

    View match
  11. #12 · L.A. Girl

    Lumilicious Lip Gloss

    Feelz
    Shade match 77
    $7Ulta BeautyUlta Beauty$9 less (56%)

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Pink rather than mauveDoes not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than mauve · Does not claim hydration

    Medium confidence· Digital match

    View match
  12. Shade match 70
    $26SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame shine: high shineSame transparency: tinted

    Differences: Nude rather than mauve

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Nude rather than mauve

    Retailer shade note: sheer rose mauve nude

    High confidence· Digital match

    View match
  13. Shade match 69
    $18Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Berry rather than mauve

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Berry rather than mauve

    Retailer shade note: deep berry

    High confidence· Digital match

    View match
  14. #15 · Lancôme

    Juicy Tubes Original Lip Gloss

    08 Tickled Pink
    Shade match 77
    $25SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Rose rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: creamy dusty rose

    Medium confidence· Digital match

    View match
  15. Shade match 68
    $25SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame shine: high shineSame transparency: tinted

    Differences: Noticeably different swatch colourPurple rather than mauve

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than mauve

    Retailer shade note: sheer pinkish lavender

    High confidence· Digital match

    View match
  16. #17 · Buxom

    Full-On Plumping Lip Polish

    Kanani
    Shade match 79
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Pink rather than mauve

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: bright strawberry pink shimmer

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    Duck Plump High Pigment Lip Plumping Gloss

    Strike a Rose
    Shade match 79
    $13Ulta BeautyUlta Beauty(product price)$3 less (19%)

    Matches: Same cool undertoneSame shine: high shine

    Differences: Rose rather than mauveDoes not claim non-stickyDoes not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    40

    Close colour · High shine · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Rose rather than mauve · Does not claim non-sticky · Does not claim hydration

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  18. Shade match 81
    $26SephoraSephoraCosts $10 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Purple rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Purple rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: Cool lavender pearl

    High confidence· Digital match

    View match
  19. Shade match 74
    $24SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Berry rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Berry rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: berry

    High confidence· Digital match

    View match
  20. Shade match 71
    $26SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: a punchy watermelon

    Medium confidence· Digital match

    View match
  21. #22 · Dior

    Addict Lip Maximizer Plumping Gloss

    009 Intense Rosewood
    Shade match 70
    $42SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Nude rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 1% ingredient overlap

    Differences: Nude rather than mauve · Does not claim non-sticky

    Retailer shade note: a bold rosewood nude

    Medium confidence· Digital match

    View match
  22. #23 · Lancôme

    Juicy Tubes Original Lip Gloss

    07 Magic Spell
    Shade match 79
    $25SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Pink rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer magenta with silver sparkle

    High confidence· Digital match

    View match
  23. #24 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Fig Bingsoo
    Shade match 72
    $22SephoraSephoraCosts $6 more

    Matches: Same shine: high shineBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  24. #25 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Watermelon Bingsoo
    Shade match 70
    $22SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame shine: high shineSame transparency: tinted

    Differences: Noticeably different swatch colourPink rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer soft pink

    Medium confidence· Digital match

    View match
  25. #26 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Dragonfruit Bingsoo
    Shade match 70
    $22SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame shine: high shineSame transparency: tinted

    Differences: Noticeably different swatch colourPink rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer bright pink

    Medium confidence· Digital match

    View match
  26. #27 · Lancôme

    Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    30 Lisa's Coral Glow
    Shade match 64
    $32SephoraSephoraCosts $16 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertoneCoral rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Coral rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: neutral pinky coral

    High confidence· Digital match

    View match
  27. #28 · Clarins

    Lip Comfort Hydrating Oil

    02 Raspberry
    Shade match 60
    $32SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame shine: high shineSame transparency: tinted

    Differences: Noticeably different swatch colourLighterPink rather than mauve

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than mauve

    Retailer shade note: Sheer soft pink

    High confidence· Digital match

    View match
  28. #29 · NYX Professional Makeup

    Duck Plump High Pigment Lip Plumping Gloss

    Pick Me Pink
    Shade match 72
    $13Ulta BeautyUlta Beauty(product price)$3 less (19%)

    Matches: Same cool undertoneSame shine: high shine

    Differences: LighterPink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    40

    Slight colour difference · High shine · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Pink rather than mauve · Does not claim non-sticky · Does not claim hydration

    Retailer shade note: soft rose pink

    Medium confidence· Digital match

    View match
  29. #30 · NYX Professional Makeup

    Jelly Job Lip Gloss

    Juicy Jelly
    Shade match 66
    $12Ulta BeautyUlta Beauty(product price)$4 less (25%)

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: bright pink

    Medium confidence· Digital match

    View match
  30. #31 · L'Oréal Paris

    Glow Paradise Lip Balm-in-Gloss

    100 Mademoiselle Mauve
    Shade match 83
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Very close colourSame cool undertone

    Differences: Plum rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky · Does not claim hydration

    Retailer shade note: cool medium plum

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

Dior Addict Lip Maximizer Plumping Gloss in 026 Intense Mauve, against Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Sesame. Every attribute compared, with its share of the score.

ComparedYour shadeSesameClosest match026 Intense MauveScore
Shade match50% of overall88
Colour80#b24a65#c44968Close colourColour difference 3.7 (0 is identical)
Depth91MediumMediumSameDepth difference 4.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Shine100High shineHigh shineSameSame shine level
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall70
Non-sticky40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 83/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Addict Lip Maximizer Plumping Gloss in 026 Intense Mauve.

Same or better

  • Same cool undertone
  • Same shine: high shine
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Does not claim non-sticky

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionsemi-sheer, milky mauveA bold mauve
FormatOilNot listed
BaseOil-based, moderate siliconeOil-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 026 Intense Mauve

Best price
$42SephoraSephora
Costs $26 more

Your shade $16 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.