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ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil XOXO dupes and alternatives Tower 28 Beauty

Pink · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Dior Lip Glow Oil Hydrating High-Shine Gloss 031 Strawberry

The equivalent shade and the most similar lip gloss overall.

Your shade
Tower 28 Beauty
XOXOChange shade
Colour family, undertone and depth: Pink · Warm · Medium
Finish and opacity: High shine · Sheer
The match
Dior
031 Strawberry
Colour family, undertone and depth: Red · Warm · Medium
Finish and opacity: High shine
Overall match
80out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
70
Shade match
82out of 100
Colour
95
Depth
98
Undertone (Undertone and colour family)
50
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $26 more

Your shade $16 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    07 Strawberry Star
    Shade match 77
    $40SephoraSephoraCosts $24 more

    Matches: Same warm undertoneSame shine: high shineSame transparency: tinted

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer poppy pink

    Medium confidence· Digital match

    View match
  2. #3 · Clarins

    Lip Comfort Hydrating Oil

    08 Strawberry
    Shade match 74
    $32SephoraSephoraCosts $16 more

    Matches: Same warm undertoneSame shine: high shineSame transparency: tinted

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: Sheer rosy pink, pH reactive

    Medium confidence· Digital match

    View match
  3. Shade match 79
    $42SephoraSephoraCosts $26 more

    Matches: Very close colourSame warm undertoneSame shine: high shine

    Differences: Red rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · High shine

    Ingredients (not scored): 1% ingredient overlap

    Differences: Red rather than pink · Does not claim non-sticky

    Retailer shade note: a cherry

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Spritz
    Shade match 71
    $25Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same warm undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: coral pink

    Medium confidence· Digital match

    View match
  5. #6 · Too Faced

    Kissing Jelly Non-Sticky Lip Oil Gloss

    Cherry Pie
    Shade match 70
    $23SephoraSephoraCosts $7 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneRed rather than pink

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Red rather than pink

    Retailer shade note: cherry red

    Medium confidence· Digital match

    View match
  6. #7 · Too Faced

    Lip Injection Extreme Plumping Clicks

    Perfect Pink
    Shade match 72
    $29SephoraSephoraCosts $13 more

    Matches: Same warm undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourDoes not claim non-sticky

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim non-sticky

    Retailer shade note: strawberry pink

    Medium confidence· Digital match

    View match
  7. #8 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    Red My Mind
    Shade match 66
    $9Ulta BeautyUlta Beauty$7 less (44%)

    Matches: Same transparency: tintedBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneRed rather than pink

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Red rather than pink

    Retailer shade note: sheer red

    Medium confidence· Digital match

    View match
  8. #9 · Dior

    Addict Lip Maximizer Plumping Gloss

    024 Intense Brick
    Shade match 72
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same warm undertoneSame shine: high shineBoth claim hydration

    Differences: Red rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 1% ingredient overlap

    Differences: Red rather than pink · Does not claim non-sticky

    Retailer shade note: a bold brick red

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Talented
    Shade match 63
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneRed rather than pink

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Red rather than pink

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  10. #11 · Yves Saint Laurent

    Candy Glow Tinted Butter Balm with Maracuja Oil

    9B Cherry Bliss
    Shade match 70
    $43SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame transparency: tintedBoth claim hydration

    Differences: Red rather than pinkLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Red rather than pink · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer warm red

    Medium confidence· Digital match

    View match
  11. Shade match 67
    $26SephoraSephoraCosts $10 more

    Matches: Same warm undertoneSame shine: high shineSame transparency: tinted

    Differences: LighterRed rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Red rather than pink · Does not claim non-sticky

    Retailer shade note: sheer cherry

    Medium confidence· Digital match

    View match
  12. #13 · Givenchy

    Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss

    N06- Crystal Cherry
    Shade match 73
    $43SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Red rather than pinkSheer tint rather than high shine (shine)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Red rather than pink · Sheer tint rather than high shine (shine) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Sheer Red

    Medium confidence· Digital match

    View match
  13. Shade match 59
    $25SephoraSephoraCosts $9 more

    Matches: Same warm undertoneSame shine: high shineSame transparency: tinted

    Differences: Noticeably different swatch colourDeeperRed rather than pink

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Red rather than pink

    Retailer shade note: sheer cherry red

    Medium confidence· Digital match

    View match
  14. #15 · Too Faced

    Lip Injection Extreme Plumping Clicks

    On Pointe
    Shade match 64
    $29SephoraSephoraCosts $13 more

    Matches: Same warm undertoneSame shine: high shineBoth claim hydration

    Differences: DeeperRed rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Red rather than pink · Does not claim non-sticky

    Retailer shade note: cherry red

    Medium confidence· Digital match

    View match
  15. #16 · Dior

    Addict Lip Glow Balm

    031 Strawberry
    Shade match 64
    $42SephoraSephoraCosts $26 more

    Matches: Very close colourSame shine: high shineBoth claim hydration

    Differences: Cool rather than warm undertoneRed rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than pink · Does not claim non-sticky

    Retailer shade note: a strawberry red cool undertone

    Medium confidence· Digital match

    View match
  16. #17 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Full Syringe
    Shade match 67
    $26SephoraSephoraCosts $10 more

    Matches: Same shine: high shineSame transparency: tintedBoth claim hydration

    Differences: Neutral rather than warm undertoneRed rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Red rather than pink · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer red

    Medium confidence· Digital match

    View match
  17. #18 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    You're Just Jelly
    Shade match 57
    $11.99Ulta BeautyUlta Beauty(product price)$4.01 less (25%)

    Matches: Same transparency: tintedBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneRed rather than pink

    Score details
    Shade match
    57
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Red rather than pink

    Retailer shade note: sheer red

    Medium confidence· Digital match

    View match
  18. #19 · Summer Fridays

    Lip Butter Balm Treatment for Hydration + Nourishing Shine

    Poppy - sheer citrus coral
    Shade match 66
    $24SephoraSephoraCosts $8 more

    Matches: Same transparency: tintedBoth claim hydration

    Differences: Neutral rather than warm undertoneOrange rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Orange rather than pink · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  19. Shade match 70
    $26SephoraSephoraCosts $10 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Berry rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Berry rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: Warm berry pearl

    High confidence· Digital match

    View match
  20. Shade match 64
    $20SephoraSephoraCosts $4 more

    Matches: Same warm undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · High shine

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: dark, mahogany pink

    Medium confidence· Digital match

    View match
  21. #22 · DIBS Beauty

    Go To Glossy Balm

    Strawberry Summer
    Shade match 65
    $24Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    65
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: strawberry pink shimmer

    Medium confidence· Digital match

    View match
  22. Shade match 53
    $18SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourRed rather than pink

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than pink

    Retailer shade note: dusty red

    Medium confidence· Digital match

    View match
  23. #24 · Too Faced

    Kissing Jelly Non-Sticky Lip Oil Gloss

    Sour Watermelon
    Shade match 51
    $23SephoraSephoraCosts $7 more

    Matches: Same warm undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterRed rather than pink

    Score details
    Shade match
    51
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Red rather than pink

    Retailer shade note: electric coral red

    Medium confidence· Digital match

    View match
  24. #25 · Givenchy

    Rose Perfecto Hydrating Tinted Lip Balm & Gloss

    220 Luminous Pink
    Shade match 63
    $43SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourLighterDoes not claim non-sticky

    Score details
    Shade match
    63
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim non-sticky

    Retailer shade note: sheer coral pink with shimmer

    Medium confidence· Digital match

    View match
  25. Shade match 70
    $26SephoraSephoraCosts $10 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Brown rather than pinkSheer tint rather than high shine (shine)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Brown rather than pink · Sheer tint rather than high shine (shine) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Terracotta

    High confidence· Digital match

    View match
  26. Shade match 70
    $26SephoraSephoraCosts $10 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Red rather than pinkSheer tint rather than high shine (shine)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Red rather than pink · Sheer tint rather than high shine (shine) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Vivid red

    Medium confidence· Digital match

    View match
  27. #28 · MERIT

    Shade Slick Hydrating Tinted Lip Oil

    Marrakech
    Shade match 53
    $24SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourPeach rather than pinkLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Peach rather than pink · Long-wearing rather than not listed (longevity)

    Retailer shade note: soft peach

    Medium confidence· Digital match

    View match
  28. Shade match 49
    $18Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same warm undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterRed rather than pink

    Score details
    Shade match
    49
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Red rather than pink

    Retailer shade note: bright red

    Medium confidence· Digital match

    View match
  29. #30 · NYX Professional Makeup

    Duck Plump High Pigment Lip Plumping Gloss

    Cherry Spice
    Shade match 61
    $13Ulta BeautyUlta Beauty$3 less (19%)

    Matches: Same shine: high shine

    Differences: Noticeably different swatch colourDeeperCool rather than warm undertone

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    40

    Slight colour difference · High shine · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Cool rather than warm undertone · Does not claim non-sticky · Does not claim hydration

    Retailer shade note: soft cool pink

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Dior Lip Glow Oil Hydrating High-Shine Gloss in 031 Strawberry, against Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in XOXO. Every attribute compared, with its share of the score.

ComparedYour shadeXOXOClosest match031 StrawberryScore
Shade match50% of overall82
Colour95#e00624#da1220Looks identicalColour difference 1.4 (0 is identical)
Depth98MediumMediumSameDepth difference 1.2 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family0PinkRedDifferentDifferent colour families
Finish & visual result25% of overall · 1 of 3 compared100
Shine100High shineHigh shineSameSame shine level
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall70
Non-sticky40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 80/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Lip Glow Oil Hydrating High-Shine Gloss in 031 Strawberry.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same shine: high shine
  • Both claim hydration

Different

  • Does not claim non-sticky

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionsheer pinkGlaze Finish
FormatOilNot listed
BaseOil-based, moderate siliconeno silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 031 Strawberry

Best price
$42SephoraSephora
Costs $26 more

Your shade $16 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.