Beautler.Your beauty butler

ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil Oat dupes and alternatives Tower 28 Beauty

Pink · Warm · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Filters

Finish

Opacity

Format

Brand

Price

Preferences

Fragrance-free10Vegan9Cruelty-free9

Avoid an ingredient

Sort

30 matches

Closest shade matchClosest overall alternative: MAC Cosmetics Lipglass High Shine Lip Gloss All Things Magical

The equivalent shade and the most similar lip gloss overall.

Your shade
Tower 28 Beauty
OatChange shade
Colour family, undertone and depth: Pink · Warm · Light
Finish and opacity: High shine · Sheer
The match
MAC Cosmetics
All Things Magical
Colour family, undertone and depth: Pink · Neutral · Light
Finish and opacity: High shine
Overall match
85out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
70
Shade match
91out of 100
Colour
96
Depth
97
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
Costs $9 more

Your shade $16 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    10 Pink ÔH LA LA
    Shade match 86
    $32SephoraSephoraCosts $16 more

    Matches: Very close colourSame shine: high shineSame transparency: tinted

    Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer pink

    High confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Snobbish
    Shade match 78
    $25SephoraSephoraCosts $9 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: bubblegum pink

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Lipglass High Shine Lip Gloss

    Oyster Girl
    Shade match 84
    $25SephoraSephoraCosts $9 more

    Matches: Same warm undertoneSame shine: high shineBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: freshwater pink

    Medium confidence· Digital match

    View match
  4. #5 · Buxom

    Full-On Plumping Lip Polish

    Kristen
    Shade match 87
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: petal pink shimmer

    Medium confidence· Digital match

    View match
  5. #6 · Dior

    Addict Lip Glow Balm

    077 Candy
    Shade match 81
    $42SephoraSephoraCosts $26 more

    Matches: Same warm undertoneSame shine: high shineBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: a light candy pink warm undertone

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Maracuja Vegan Juicy Lip Balm

    Orchid
    Shade match 75
    $27SephoraSephoraCosts $11 more

    Matches: Very close colourSame shine: high shineBoth claim non-sticky

    Differences: Cool rather than warm undertoneMauve rather than pink

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than pink

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  7. #8 · Huda Beauty

    Faux Filler Shiny Non-Sticky Lip Gloss

    She Flirty
    Shade match 80
    $21SephoraSephoraCosts $5 more

    Matches: Same warm undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Lighter

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Glossy · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter

    Retailer shade note: a sheer rosy, pink gloss

    High confidence· Digital match

    View match
  8. #9 · rhode

    Peptide Lip Tint Nourishing Glaze

    Ribbon - sheer pink
    Shade match 84
    $20SephoraSephoraCosts $4 more

    Matches: Same transparency: tintedBoth claim hydration

    Differences: Neutral rather than warm undertoneDoes not claim non-sticky

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  9. #10 · Buxom

    Full-On Plumping Lip Polish

    Kimberly
    Shade match 79
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same transparency: tintedBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertone

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than warm undertone

    Retailer shade note: sheer soft pink sparkle

    Medium confidence· Digital match

    View match
  10. #11 · Saie

    Glossybounce High-Shine Hydrating Lip Gloss Oil

    Burst
    Shade match 73
    $24SephoraSephoraCosts $8 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than warm undertone

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone

    Retailer shade note: watermelon

    Medium confidence· Digital match

    View match
  11. #12 · Laneige

    Glaze Craze Tinted Polypeptide Lip Serum Treatment

    SKU 2932242
    Shade match 78
    $38SephoraSephoraCosts $22 more

    Matches: Very close colourSame shine: high shineBoth claim hydration

    Differences: Cool rather than warm undertoneMauve rather than pinkDoes not claim non-sticky

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · High shine · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than pink · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  12. #13 · Chanel

    ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    438 CHARMS
    Shade match 73
    $45Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  13. #14 · Givenchy

    Rose Perfecto Lip Balm 24H Hydration

    001 Pink Irrésistible
    Shade match 78
    $43SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame shine: high shineSame transparency: tinted

    Differences: Lighter8-hour wear rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · 8-hour wear rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: transparent pink, custom to your pH

    Medium confidence· Digital match

    View match
  14. #15 · Clarins

    Lip Perfector Peptide-Plumping Lip Gloss

    21 Soft Pink Glow
    Shade match 79
    $30Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertone

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone

    Retailer shade note: pearly light pink

    Medium confidence· Digital match

    View match
  15. #16 · Chanel

    ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss

    446 NACRE
    Shade match 71
    $45Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: LighterNeutral rather than warm undertoneMauve rather than pink

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Neutral rather than warm undertone · Mauve rather than pink · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  16. #17 · Maybelline

    Lifter Gloss with Hyaluronic Acid

    Brass
    Shade match 79
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Very close colourSame transparency: tintedBoth claim hydration

    Differences: Cool rather than warm undertoneDoes not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim non-sticky

    Retailer shade note: transluscent pink with gold pearl

    Medium confidence· Digital match

    View match
  17. #18 · Tarte

    Maracuja Juicy Shift

    Primrose
    Shade match 81
    $27SephoraSephoraCosts $11 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: rosy pink

    High confidence· Digital match

    View match
  18. #19 · Milani

    Keep It Full Nourishing Lip Plumper

    Sparkling Pink
    Shade match 77
    $5.99$11.99Ulta BeautyUlta Beauty$10.01 less (63%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: LighterNeutral rather than warm undertone

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Neutral rather than warm undertone

    Retailer shade note: pink shimmer

    Medium confidence· Digital match

    View match
  19. #20 · Pat McGrath Labs

    Lust: Gloss

    Prima Donna
    Shade match 65
    $29Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: LighterCool rather than warm undertone

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone

    Retailer shade note: mid tone cool pink

    High confidence· Digital match

    View match
  20. #21 · Gisou

    Honey Infused Hydrating Lip Oil

    SKU 3015542
    Shade match 68
    $35SephoraSephoraCosts $19 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeperNeutral rather than warm undertone

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Neutral rather than warm undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  21. #22 · Gisou

    Honey Infused Hydrating Lip Oil

    Raspberry Swirl
    Shade match 68
    $28SephoraSephoraCosts $12 more

    Matches: Same shine: high shineSame transparency: tintedBoth claim non-sticky

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: Sheer Cool Pink

    High confidence· Digital match

    View match
  22. #23 · Kaja

    Juicy Glass Instant Hydrating & Plumping Lip Gloss

    Rose Hip Spritz
    Shade match 65
    $18SephoraSephoraCosts $2 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: LighterCool rather than warm undertone

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone

    Retailer shade note: rose pink

    Medium confidence· Digital match

    View match
  23. #24 · Fenty Beauty

    Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

    Fu$$Y
    Shade match 76
    $26SephoraSephoraCosts $10 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: sparkling dusty pink

    Medium confidence· Digital match

    View match
  24. #25 · Dior

    Addict Lip Glow Balm

    001 Pink
    Shade match 71
    $42SephoraSephoraCosts $26 more

    Matches: Same shine: high shineBoth claim hydration

    Differences: Cool rather than warm undertoneDoes not claim non-sticky

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim non-sticky

    Retailer shade note: a light pink cool undertone

    Medium confidence· Digital match

    View match
  25. #26 · Pat McGrath Labs

    Lust: Gloss

    Sunset Rose
    Shade match 75
    $29SephoraSephoraCosts $13 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: LighterRose rather than pink

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Rose rather than pink

    Retailer shade note: warm rose with golden pearl

    High confidence· Digital match

    View match
  26. #27 · R.E.M. Beauty

    On Your Collar Plumping Lipgloss

    7 Rings
    Shade match 74
    $22Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    74
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: warm pink shimmer

    High confidence· Digital match

    View match
  27. #28 · Charlotte Tilbury

    Collagen Lip Bath Gloss

    Pillow Talk Fair
    Shade match 69
    $37Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same shine: high shineBoth claim hydration

    Differences: LighterCool rather than warm undertoneDoes not claim non-sticky

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone · Does not claim non-sticky

    Retailer shade note: cool nude pink

    High confidence· Digital match

    View match
  28. #29 · Maybelline

    Lifter Gloss Candy Drop Lip Gloss with Hyaluronic Acid

    Gummy Bear
    Shade match 63
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Same transparency: tintedBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone

    Retailer shade note: sheer milky pink

    Medium confidence· Digital match

    View match
  29. #30 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Soul Search
    Shade match 73
    $26SephoraSephoraCosts $10 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: light pink shimmer

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

MAC Cosmetics Lipglass High Shine Lip Gloss in All Things Magical, against Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Oat. Every attribute compared, with its share of the score.

ComparedYour shadeOatClosest matchAll Things MagicalScore
Shade match50% of overall91
Colour96#dd919a#e3949cLooks identicalColour difference 1.3 (0 is identical)
Depth97LightLightSameDepth difference 2.0 on the 0–100 scale
Undertone60WarmNeutralSome differenceOne side neutral: partial agreement
Colour family100PinkPinkSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Shine100High shineHigh shineSameSame shine level
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall70
Non-sticky40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Lipglass High Shine Lip Gloss in All Things Magical.

Same or better

  • Near-identical swatch colour
  • Neutral rather than warm undertone
  • Same shine: high shine
  • Both claim hydration

Different

  • Does not claim non-sticky

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionsemi-sheer, milky peachy pinkmuted rose pink
FormatOilNot listed
BaseOil-based, moderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy All Things Magical

Best price
$25SephoraSephora
Costs $9 more

Your shade $16 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.