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ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil Magic dupes and alternatives Tower 28 Beauty

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Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Pat McGrath Labs Lust: Gloss Aliengelic

The equivalent shade and the most similar lip gloss overall.

Your shade
Tower 28 Beauty
MagicChange shade
Colour family, undertone and depth: Clear
Finish and opacity: Shimmer · Sheer
The match
Pat McGrath Labs
Aliengelic
Colour family, undertone and depth: Clear
Finish and opacity: Shimmer · Sheer
Overall match
90out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
90
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
99out of 100
Colour
98
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$29SephoraSephora
Costs $13 more

Your shade $16 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Faux Filler Shiny Non-Sticky Lip Gloss

    She Glitzy
    Shade match 86
    $21SephoraSephoraCosts $5 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Holographic rather than shimmer (shimmer)

    Score details
    Shade match
    86
    Finish & visual result
    94
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Glossy · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Holographic rather than shimmer (shimmer)

    Retailer shade note: sheer clear iridescent gloss

    Medium confidence· Digital match

    View match
  2. #3 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    Let's Get Fizzical
    Shade match 80
    $11.99Ulta BeautyUlta Beauty(product price)$4.01 less (25%)

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  3. #4 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Ice Bingsoo
    Shade match 92
    $22SephoraSephoraCosts $6 more

    Matches: Very close colourSame transparency: clearBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  4. #5 · DIBS Beauty

    Go To Glossy Balm

    Favorite Child
    Shade match 73
    $24Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same shine: shimmerSame shimmer: shimmerBoth claim non-sticky

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: sheer shimmer

    Medium confidence· Digital match

    View match
  5. Shade match 82
    $42SephoraSephoraCosts $26 more

    Matches: Same shine: shimmerBoth claim hydration

    Differences: Holographic rather than shimmer (shimmer)Does not claim non-sticky

    Score details
    Shade match
    82
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Holographic rather than shimmer (shimmer) · Does not claim non-sticky

    Retailer shade note: a holographic opal

    Medium confidence· Digital match

    View match
  6. Shade match 74
    $24SephoraSephoraCosts $8 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: Unscented Clear

    Medium confidence· Digital match

    View match
  7. #8 · Dior

    Addict Lip Glow Balm

    100 Universal Clear
    Shade match 82
    $42SephoraSephoraCosts $26 more

    Matches: Same transparency: clearBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: a clear balm

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $42SephoraSephoraCosts $26 more

    Matches: Both claim hydration

    Differences: Sparkle rather than shimmer (shimmer)Does not claim non-sticky

    Score details
    Shade match
    87
    Finish & visual result
    77
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 1% ingredient overlap

    Differences: Sparkle rather than shimmer (shimmer) · Does not claim non-sticky

    Retailer shade note: Sparkly Finish

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Maracuja Juicy Shift

    Pearl
    Shade match 77
    $27SephoraSephoraCosts $11 more

    Matches: Same shine: shimmerBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourPearl rather than shimmer (shimmer)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    90
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Pearl rather than shimmer (shimmer) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Pearl Shimmer Glass

    Medium confidence· Digital match

    View match
  10. #11 · Too Faced

    Kissing Jelly Non-Sticky Lip Oil Gloss

    Strawberry Frosting
    Shade match 68
    $23SephoraSephoraCosts $7 more

    Matches: Same shine: shimmerSame transparency: clearSame shimmer: shimmer

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: clear with pink & gold shimmer

    Medium confidence· Digital match

    View match
  11. #12 · NARS

    Afterglow Lip Shine Gloss

    Triple X
    Shade match 74
    $32Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same transparency: clearBoth claim hydration

    Differences: Noticeably different swatch colourDoes not claim non-sticky

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Glossy · Sheer

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim non-sticky

    Retailer shade note: crystal clear gloss

    Medium confidence· Digital match

    View match
  12. #13 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    In the Clear
    Shade match 67
    $9Ulta BeautyUlta Beauty$7 less (44%)

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  13. #14 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Clear
    Shade match 70
    $6Ulta BeautyUlta Beauty(product price)$10 less (63%)

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  14. #15 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    SOS Vanilla
    Shade match 73
    $16SephoraSephoraSame price

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    94
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: Clear

    Medium confidence· Digital match

    View match
  15. #16 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Journey
    Shade match 72
    $26Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    72
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  16. #17 · Grande Cosmetics

    GrandeLIPS Hydrating Lip Plumper, Gloss Finish

    Clear
    Shade match 72
    $27Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same transparency: clearBoth claim hydration

    Differences: Noticeably different swatch colourDoes not claim non-sticky

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  17. #18 · Armani Beauty

    Prisma Glass Hydrating Lip Gloss with Squalane

    01 Clear Shine
    Shade match 76
    $40SephoraSephoraCosts $24 more

    Matches: Same transparency: clearBoth claim hydration

    Differences: Noticeably different swatch colourDoes not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim non-sticky

    Retailer shade note: crystal clear

    Medium confidence· Digital match

    View match
  18. #19 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Glass Slipper
    Shade match 72
    $23SephoraSephoraCosts $7 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  19. #20 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    Glass Slipper
    Shade match 87
    $9WalmartWalmart$7 less (44%)

    Matches: Both claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Medium confidence· Digital match

    View match
  20. #21 · e.l.f. Cosmetics

    Lip Lacquer

    Clear
    Shade match 68
    $4Ulta BeautyUlta Beauty$12 less (75%)

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Medium confidence· Digital match

    View match
  21. #22 · NYX Professional Makeup

    Jelly Job Lip Gloss

    just jelly
    Shade match 73
    $12Ulta BeautyUlta Beauty(product price)$4 less (25%)

    Matches: Same transparency: clearBoth claim hydration

    Differences: Noticeably different swatch colourDoes not claim non-sticky

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim non-sticky

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  22. #23 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Zephyr
    Shade match 67
    $25SephoraSephoraCosts $9 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  23. #24 · Lancôme

    Juicy Tubes Original Lip Gloss

    01 Pure
    Shade match 76
    $25Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same transparency: clearBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: clear sheer

    Medium confidence· Digital match

    View match
  24. #25 · Huda Beauty

    Faux Filler Shiny Non-Sticky Lip Gloss

    Glassy
    Shade match 67
    $21SephoraSephoraCosts $5 more

    Matches: Same transparency: clearBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: clear

    Medium confidence· Digital match

    View match
  25. #26 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    11 Radiant Glass
    Shade match 63
    $40SephoraSephoraCosts $24 more

    Matches: Same shine: shimmerSame transparency: clearSame shimmer: shimmer

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: clear transparent shimmer

    Medium confidence· Digital match

    View match
  26. #27 · Maybelline

    Lifter Gloss with Hyaluronic Acid

    Pearl
    Shade match 69
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Same shine: shimmerSame transparency: clearBoth claim hydration

    Differences: Noticeably different swatch colourPearl rather than shimmer (shimmer)Does not claim non-sticky

    Score details
    Shade match
    69
    Finish & visual result
    94
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Pearl rather than shimmer (shimmer) · Does not claim non-sticky

    Retailer shade note: translucent with silver pearl

    Medium confidence· Digital match

    View match
  27. #28 · R.E.M. Beauty

    On Your Collar Plumping Lipgloss

    Jelly Sandals
    Shade match 63
    $22Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same shine: shimmerSame transparency: clearBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperHolographic rather than shimmer (shimmer)

    Score details
    Shade match
    63
    Finish & visual result
    94
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Holographic rather than shimmer (shimmer)

    Retailer shade note: iridescent clear

    Medium confidence· Digital match

    View match
  28. #29 · Revlon

    Super Lustrous Glimmer Gloss

    Diamond Drama
    Shade match 69
    $11.99Ulta BeautyUlta Beauty$4.01 less (25%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeperSparkle rather than shimmer (shimmer)

    Score details
    Shade match
    69
    Finish & visual result
    75
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Sparkle rather than shimmer (shimmer)

    Medium confidence· Digital match

    View match
  29. #30 · Buxom

    Full-On Plumping Lip Polish

    Dominique
    Shade match 58
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same shine: shimmerSame transparency: clearBoth claim non-sticky

    Differences: Noticeably different swatch colourSparkle rather than shimmer (shimmer)

    Score details
    Shade match
    58
    Finish & visual result
    94
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Sparkle rather than shimmer (shimmer)

    Retailer shade note: clear diamond sparkle

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Pat McGrath Labs Lust: Gloss in Aliengelic, against Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Magic. Every attribute compared, with its share of the score.

ComparedYour shadeMagicClosest matchAliengelicScore
Shade match50% of overall99
Colour98#e9dee7#e7dde5Looks identicalColour difference 0.7 (0 is identical)
Depth99Depth 1Depth 1SameDepth difference 0.7 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100ClearClearSameSame colour family
Finish & visual result25% of overall · 2 of 3 compared90
Shine100ShimmerShimmerSameSame shine level
Transparencynot comparableClearNot listedNot listed for eitherA transparency not listed for one product
Shimmer75ShimmerHolographicSome differenceHolographic rather than shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Lust: Gloss in Aliengelic.

Same or better

  • Near-identical swatch colour
  • Same shine: shimmer
  • Both claim non-sticky
  • Both claim hydration

Different

  • Holographic shimmer instead of shimmer

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionclear with gold shimmerprismatic duochrome infused with pink pearl
FormatOilNot listed
BaseOil-based, moderate siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Aliengelic

Best price
$29SephoraSephora
Costs $13 more

Your shade $16 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.