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ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil Wild dupes and alternatives Tower 28 Beauty

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Morphe Dripglass Glazed High Shine Lip Gloss Berry Stained

The equivalent shade and the most similar lip gloss overall.

Your shade
Tower 28 Beauty
WildChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: High shine · Sheer
The match
Morphe
Berry Stained
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: High shine · Buildable
Overall match
92out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
98out of 100
Colour
97
Depth
98
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$13Ulta BeautyUlta Beauty
$3 less (19%)

Your shade $16 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $24SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame shine: high shine

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: berry

    High confidence· Digital match

    View match
  2. #3 · Tarte

    Maracuja Vegan Juicy Lip Balm

    Raspberry
    Shade match 84
    $27SephoraSephoraCosts $11 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Retailer shade note: deep red berry

    High confidence· Digital match

    View match
  3. Shade match 88
    $45SephoraSephoraCosts $29 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: berry

    High confidence· Digital match

    View match
  4. Shade match 79
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Lighter

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter

    Retailer shade note: sheer blackberry

    High confidence· Digital match

    View match
  5. Shade match 79
    $23SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Plum rather than berryLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Deep Cool Plum

    High confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Sublime
    Shade match 69
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourPlum rather than berry

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry

    Medium confidence· Digital match

    View match
  7. #8 · L.A. Girl

    Lumilicious Lip Gloss

    Kiss
    Shade match 74
    $3.50$7Ulta BeautyUlta Beauty$12.50 less (78%)

    Matches: Same shine: high shineBoth claim non-sticky

    Differences: Neutral rather than cool undertonePlum rather than berryDoes not claim hydration

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Plum rather than berry · Does not claim hydration

    Medium confidence· Digital match

    View match
  8. Shade match 77
    $23SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: LighterLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Bold Fuchsia Berry

    High confidence· Digital match

    View match
  9. #10 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    08 Purple Dream
    Shade match 71
    $40SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame shine: high shineSame transparency: tinted

    Differences: Noticeably different swatch colourPlum rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer plum

    High confidence· Digital match

    View match
  10. #11 · Buxom

    Full-On Plumping Lip Polish

    Brandi
    Shade match 71
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Noticeably different swatch colourPlum rather than berry

    Score details
    Shade match
    71
    Finish & visual result
    88
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry

    Retailer shade note: sheer burgundy shimmer

    Medium confidence· Digital match

    View match
  11. #12 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Riddle Red
    Shade match 66
    $18SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperRed rather than berry

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Red rather than berry

    Retailer shade note: vivid cranberry red

    Medium confidence· Digital match

    View match
  12. #13 · Clarins

    Lip Comfort Hydrating Oil

    10 Plum
    Shade match 65
    $32SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame shine: high shineSame transparency: tinted

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: Sheer berry, pH reactive

    High confidence· Digital match

    View match
  13. #14 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Fuchsia Flex
    Shade match 79
    $23Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering holographic deep fuchsia

    High confidence· Digital match

    View match
  14. #15 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Midnight Berry
    Shade match 67
    $26SephoraSephoraCosts $10 more

    Matches: Same shine: high shineSame transparency: tintedBoth claim non-sticky

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 20% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: a nourishing touch of semi-sheer warm berry

    High confidence· Digital match

    View match
  15. #16 · Buxom

    Full-On Plumping Lip Polish

    Zoe
    Shade match 74
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Pink rather than berry

    Score details
    Shade match
    74
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Pink rather than berry

    Retailer shade note: rich ruby pink w/shifting blue shimmer

    Medium confidence· Digital match

    View match
  16. Shade match 62
    $18Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: deep berry

    High confidence· Digital match

    View match
  17. #18 · Bobbi Brown

    Crushed Oil-Infused Tinted Lip Gloss

    Slow Jam
    Shade match 62
    $33SephoraSephoraCosts $17 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertonePlum rather than berry

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Plum rather than berry

    Retailer shade note: neutral creamy plum

    Medium confidence· Digital match

    View match
  18. Shade match 70
    $23SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourRed rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Cool Red

    Medium confidence· Digital match

    View match
  19. Shade match 70
    $24SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: LighterPlum rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Sheer plum

    Medium confidence· Digital match

    View match
  20. Shade match 71
    $43SephoraSephoraCosts $27 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: LighterPlum rather than berrySheer tint rather than high shine (shine)

    Score details
    Shade match
    71
    Finish & visual result
    82
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Plum rather than berry · Sheer tint rather than high shine (shine) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Sheer Plum

    High confidence· Digital match

    View match
  21. #22 · Dior

    Addict Lip Glow Balm

    006 Berry
    Shade match 66
    $42SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourLighterRed rather than berry

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Red rather than berry · Does not claim non-sticky

    Retailer shade note: a berry red cool undertone

    Medium confidence· Digital match

    View match
  22. Shade match 65
    $42SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourDeeperDoes not claim non-sticky

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · High shine

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim non-sticky

    Retailer shade note: Juicy Finish

    Medium confidence· Digital match

    View match
  23. #24 · Dr. Dennis Gross Skincare

    DermInfusions Plump + Repair Tinted Lip Treatment with Hyaluronic Acid

    Berry - deep red purple
    Shade match 89
    $28SephoraSephoraCosts $12 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): no ingredient list for one product

    Differences: Does not claim non-sticky

    Medium confidence· Digital match

    View match
  24. #25 · rhode

    Peptide Lip Tint Nourishing Glaze

    Raspberry Jelly - crushed berry
    Shade match 73
    $20SephoraSephoraCosts $4 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourDeeperDoes not claim non-sticky

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  25. Shade match 58
    $24SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep berry

    Medium confidence· Digital match

    View match
  26. #27 · Buxom

    Full-On Plumping Lip Polish

    Dolly Medium
    Shade match 66
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Mauve rather than berry

    Score details
    Shade match
    66
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Mauve rather than berry

    Retailer shade note: roseberry mauve shimmer

    High confidence· Digital match

    View match
  27. #28 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Twirl
    Shade match 53
    $18SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourRose rather than berry

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than berry

    Retailer shade note: soft rosewood

    Medium confidence· Digital match

    View match
  28. #29 · Dior

    Lip Glow Oil Hydrating High-Shine Gloss

    104 Black Cherry
    Shade match 58
    $42SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourRed rather than berryDoes not claim non-sticky

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · High shine

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than berry · Does not claim non-sticky

    Retailer shade note: Glaze Finish

    Medium confidence· Digital match

    View match
  29. #30 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Trek
    Shade match 63
    $26SephoraSephoraCosts $10 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourRose rather than berry

    Score details
    Shade match
    63
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than berry

    Retailer shade note: deep rose shimmer

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Morphe Dripglass Glazed High Shine Lip Gloss in Berry Stained, against Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Wild. Every attribute compared, with its share of the score.

ComparedYour shadeWildClosest matchBerry StainedScore
Shade match50% of overall98
Colour97#971947#9c164aLooks identicalColour difference 1.0 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BerryBerrySameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Shine100High shineHigh shineSameSame shine level
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 92/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Morphe Dripglass Glazed High Shine Lip Gloss in Berry Stained.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same shine: high shine
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionsheer raspberryberry
FormatOilNot listed
BaseOil-based, moderate siliconeno silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Berry Stained

Best price
$13Ulta BeautyUlta Beauty
$3 less (19%)

Your shade $16 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.