Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $28 at Ulta Beauty
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at Sephora
Ulta Beautyfrom $22 · product priceView at Ulta BeautyThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
SephoraYour shade $28 at Ulta Beauty
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$4 less (14%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Does not claim comfortDoes not claim hydration
Close colour · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim comfort · Does not claim hydration
Retailer shade note: berry
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta Beauty
CVS$16.01 less (57%)Matches: Same cool undertoneBoth claim smudge and transferBoth claim waterproof
Differences: LighterPlum rather than berryLong-wearing rather than 6-hour wear (longevity)
Close colour · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Plum rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim hydration
High confidence· Digital match
NYX Professional Makeup Lingerie Lip Liner Stain
Every store that sells this shade · prices as last checked
CVS$11.99View at CVS
Target$11.99View at TargetUlta Beauty$4 less (14%)Matches: Same cool undertoneBoth claim waterproofBoth claim comfort
Differences: Plum rather than berryDoes not claim smudge and transfer
Close colour · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Plum rather than berry · Does not claim smudge and transfer
Retailer shade note: plum
High confidence· Digital match
Buxom Power Line Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty$13.01 less (46%)Matches: Same cool undertoneBoth claim waterproofBoth claim hydration
Differences: Plum rather than berryLong-wearing rather than 6-hour wear (longevity)Does not claim smudge and transfer
Close colour
Ingredients (not scored): 15% ingredient overlap
Differences: Plum rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautySephora$10 less (36%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighterBrown rather than berry
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than berry · Long-wearing rather than 6-hour wear (longevity)
Retailer shade note: plum brown
High confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colourRed rather than berryLong-wearing rather than 6-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 71% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim waterproof
Retailer shade note: Deep Red
High confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephora$4 less (14%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colourBrown rather than berryDoes not claim comfort
Slight colour difference · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than berry · Does not claim comfort · Does not claim hydration
Retailer shade note: cool taupe brown
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautySephora$3 less (11%)Matches: Same cool undertoneBoth claim hydration
Differences: Plum rather than berryLong-wearing rather than 6-hour wear (longevity)Does not claim smudge and transfer
Slight colour difference · Satin · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: blackened plum
High confidence· Digital match
MAC Cosmetics Lipglazer Glossy Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$5 less (18%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighter
Visibly different colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Medium confidence· Digital match
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephora$3 less (11%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colour16-hour wear rather than 6-hour wear (longevity)Does not claim comfort
Visibly different colour · Matte
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than 6-hour wear (longevity) · Does not claim comfort
Retailer shade note: deep red wine
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (79%)Matches: Same cool undertoneBoth claim hydration
Differences: Plum rather than berryLong-wearing rather than 6-hour wear (longevity)Does not claim smudge and transfer
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Plum rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: plum
High confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSUlta Beauty$19.51 less (70%)Matches: Same cool undertoneBoth claim smudge and transfer
Differences: Noticeably different swatch colourLong-wearing rather than 6-hour wear (longevity)Does not claim waterproof
Slight colour difference
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 6-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$6.98View at WalmartUlta Beauty$8.49View at Ulta BeautyCVS$9.59View at CVSWalgreens$9.99View at WalgreensUlta Beauty$15 less (54%)Matches: Same cool undertone
Differences: Plum rather than berryLong-wearing rather than 6-hour wear (longevity)Does not claim smudge and transfer
Close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: darkened plum lipliner
High confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty$13.01 less (46%)Matches: Same cool undertoneBoth claim waterproofBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than 6-hour wear (longevity)Does not claim smudge and transfer
Slight colour difference
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 6-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautyUlta Beauty$4 less (14%)Matches: Same cool undertoneBoth claim waterproofBoth claim comfort
Differences: Noticeably different swatch colourMauve rather than berryDoes not claim smudge and transfer
Slight colour difference · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than berry · Does not claim smudge and transfer
Retailer shade note: blackened plum mauve
High confidence· Digital match
Buxom Power Line Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty(product price)$14 less (50%)Matches: Same cool undertoneBoth claim hydration
Differences: Plum rather than berryLong-wearing rather than 6-hour wear (longevity)Does not claim smudge and transfer
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Plum rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: Plum
High confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephora$4 less (14%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colourBrown rather than berryDoes not claim comfort
Visibly different colour · Matte
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than berry · Does not claim comfort · Does not claim hydration
Retailer shade note: rich brown
High confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautySephora$3 less (11%)Matches: Same finish: matteBoth claim smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colourLighterWarm rather than cool undertone
Slight colour difference · Matte
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Mauve rather than berry · 16-hour wear rather than 6-hour wear (longevity) · Does not claim comfort
Retailer shade note: medium warm mauve
High confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$1 less (4%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighterPlum rather than berry
Visibly different colour · Matte
Ingredients (not scored): 77% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim hydration
Retailer shade note: deep burgundy
High confidence· Digital match
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty(product price)$22 less (79%)Matches: Same cool undertoneSame finish: matte
Differences: Noticeably different swatch colourLighterLong-wearing rather than 6-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 6-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: berry
High confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty$16 less (57%)Matches: Both claim smudge and transferBoth claim waterproofBoth claim comfort
Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone
Slight colour difference · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Plum rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim hydration
High confidence· Digital match
NYX Professional Makeup Lingerie Lip Liner Stain
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephora$2 less (7%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighterPlum rather than berry
Visibly different colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: Deep Burgundy (Not suitable for use on eyes)
High confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephora$3 less (11%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighter16-hour wear rather than 6-hour wear (longevity)
Visibly different colour · Matte
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than 6-hour wear (longevity) · Does not claim comfort
Retailer shade note: rosy wine
High confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$13.01 less (46%)Matches: Same cool undertoneBoth claim waterproofBoth claim hydration
Differences: Noticeably different swatch colourLighterPlum rather than berry
Slight colour difference
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautySephora$3 less (11%)Matches: Same cool undertoneBoth claim smudge and transferBoth claim waterproof
Differences: Noticeably different swatch colourLighterLong-wearing rather than 6-hour wear (longevity)
Visibly different colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 6-hour wear (longevity)
Retailer shade note: rich berry
High confidence· Digital match
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty(product price)$22 less (79%)Matches: Same cool undertoneBoth claim hydration
Differences: LighterPurple rather than berryLong-wearing rather than 6-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Purple rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim comfort
Retailer shade note: purple
High confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSSephora$3 less (11%)Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer
Differences: Noticeably different swatch colourLighterNude rather than berry
Visibly different colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than berry · Long-wearing rather than 6-hour wear (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: dark chocolate nude
High confidence· Digital match
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyUlta Beauty(product price)$24.01 less (86%)Matches: Same cool undertoneSame finish: matteBoth claim waterproof
Differences: Noticeably different swatch colourNude rather than berryDoes not claim smudge and transfer
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than berry · Does not claim smudge and transfer · Does not claim hydration
Retailer shade note: nude
High confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta BeautyCVS$4.99View at CVSWalmart$8.97View at WalmartShowing 12 of 28 matches
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner in Blackberry, against Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner in Berry Naughty. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner in Blackberry.
Weighted ingredient similarity 0%. Ingredients only affect results through the filters.
Fenty Beauty Trace'd Out Pencil Lip Liner in Bored Heaux, against Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner in Berry Naughty. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Trace'd Out Pencil Lip Liner in Bored Heaux.
Weighted ingredient similarity 15%. Ingredients only affect results through the filters.
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner Blackberry
SephoraYour shade $28 at Ulta Beauty
Fenty Beauty Trace'd Out Pencil Lip Liner Bored Heaux
SephoraYour shade $28 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
