Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same longevity: long-wearing· Both claim comfort· Claims hydration
Differences: Bronze rather than brown· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
72
Finish, pigmentation & format
67
Wear & performance
100
Comfort & skin suitability
72
Slight colour difference · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Bronze rather than brown · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same format: liquid· Both claim comfort· Claims hydration
Differences: Noticeably different swatch colour· Dewy rather than natural (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
78
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity)
Matches: Same finish: natural· Claims hydration· Same skin types: combination, dry, normal, oily, sensitive
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
78
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
64
Slight colour difference · Natural · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim comfort
Sold as blush, rated here for use as bronzer (suited)
Retailer shade note: true fuchsia / deep with warm undertones
Differences: Noticeably different swatch colour· Bronze rather than brown· Buildable rather than opaque (pigmentation)
Score details
Shade match
70
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Natural · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than brown · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Not listed rather than long-wearing (longevity)
Matches: Same finish: natural· Claims waterproof· Claims hydration
Differences: Mauve rather than brown· Sheer rather than opaque (pigmentation)· Stick rather than liquid (format)
Score details
Shade match
73
Finish, pigmentation & format
69
Wear & performance
61
Comfort & skin suitability
40
Close colour · Natural · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Mauve rather than brown · Sheer rather than opaque (pigmentation) · Stick rather than liquid (format) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort
Sold as contour, rated here for use as bronzer (possible)
Retailer shade note: contour for deep to very deep skin
Matches: Same format: liquid· Both claim comfort· Claims hydration
Differences: Noticeably different swatch colour· Dewy rather than natural (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
71
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity)
Matches: Same format: liquid· Claims hydration· Same skin types: combination, dry, normal, oily, sensitive
Differences: Bronze rather than brown· Dewy rather than natural (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
72
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
64
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Bronze rather than brown · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort
Matches: Same longevity: long-wearing· Claims transfer resistance· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Bronze rather than brown
Score details
Shade match
63
Finish, pigmentation & format
70
Wear & performance
70
Comfort & skin suitability
88
Slight colour difference · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Bronze rather than brown · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format)
Use as bronzer: possible
Retailer shade note: deep with neutral bronze undertone
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Powder rather than liquid (format)
Score details
Shade match
62
Finish, pigmentation & format
60
Wear & performance
100
Comfort & skin suitability
40
Visibly different colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Powder rather than liquid (format) · Does not claim comfort
Differences: Noticeably different swatch colour· Lighter· Cream rather than liquid (format)
Score details
Shade match
64
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
72
Visibly different colour · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cream rather than liquid (format) · Not listed rather than long-wearing (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same finish: natural· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
48
Finish, pigmentation & format
78
Wear & performance
100
Comfort & skin suitability
40
Visibly different colour · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Does not claim comfort
Sold as contour, rated here for use as bronzer (suited)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
43
Finish, pigmentation & format
81
Wear & performance
100
Comfort & skin suitability
72
Visibly different colour · Natural · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · Dry, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same format: liquid· Both claim comfort· Claims hydration
Differences: Noticeably different swatch colour· Lighter· Dewy rather than natural (finish)
Score details
Shade match
59
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Visibly different colour · Dewy · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity)
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
40
Finish, pigmentation & format
78
Wear & performance
100
Comfort & skin suitability
72
Visibly different colour · Natural · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Dry, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: warm undertone, natural finish for deep skin tones
Differences: Noticeably different swatch colour· Lighter· Bronze rather than brown
Score details
Shade match
65
Finish, pigmentation & format
58
Wear & performance
40
Comfort & skin suitability
72
Slight colour difference · Matte · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Bronze rather than brown · Sheer rather than opaque (pigmentation) · Stick rather than liquid (format) · Not listed rather than long-wearing (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same finish: natural· Claims transfer resistance· Claims waterproof
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Cream rather than liquid (format)
Score details
Shade match
48
Finish, pigmentation & format
81
Wear & performance
55
Comfort & skin suitability
80
Visibly different colour · Natural · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · 12-hour wear rather than long-wearing (longevity)
Matches: Same longevity: long-wearing· Both claim comfort· Claims hydration
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
43
Finish, pigmentation & format
63
Wear & performance
100
Comfort & skin suitability
72
Visibly different colour · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Use as bronzer: possible
Retailer shade note: rich to very rich neutral undertone
DIBS Beauty Desert Island Duo Blush + Bronzer Stick in Shade 7 - That Girl / Bold Move, against e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 10 Rich. Matched on the Bold Move pan. Every attribute compared, with its share of the score.
ComparedYour shade10 RichClosest shade matchShade 7 - That Girl / Bold MoveHow they compareScore
Shade match55% of overall85
Colour55%73#3d2823#45271cClose colourColour difference 4.5 (0 is identical)
Depth25%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Colour family20%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall78
Finish50%100NaturalNaturalSameSame natural finish
Pigmentation25%65OpaqueBuildableSome differenceBuildable rather than opaque
Format25%45LiquidStickSome differenceStick rather than liquid
Wear & performance15% of overall · 1 of 3 compared40
Longevity50%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Overall match 75/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milk Makeup Creamy Matte Hydrating Bronzer Stick with Hyaluronic Acid in Spaced, against e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 10 Rich. Every attribute compared, with its share of the score.
ComparedYour shade10 RichClosest overall alternativeSpacedHow they compareScore
Shade match55% of overall85
Colour55%87#3d2823#3f241eVery close colourColour difference 2.8 (0 is identical)
Depth25%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%60Combination, Dry, Normal, Oily, SensitiveNormal, Dry, CombinationSome differenceBoth marketed for combination, dry, normal skin
Overall match 82/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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