Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
74
Finish, pigmentation & format
78
Wear & performance
100
Comfort & skin suitability
72
Slight colour difference · Natural · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Dry, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: warm undertone, natural finish for deep skin tones
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Cream rather than liquid (format)
Score details
Shade match
71
Finish, pigmentation & format
81
Wear & performance
100
Comfort & skin suitability
72
Slight colour difference · Natural · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · Dry, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same longevity: long-wearing· Both claim comfort· Claims hydration
Differences: Bronze rather than brown· Dewy rather than natural (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
81
Finish, pigmentation & format
55
Wear & performance
100
Comfort & skin suitability
88
Close colour · Dewy · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Bronze rather than brown · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Powder rather than liquid (format)
Matches: Very close colour· Same format: liquid· Claims hydration
Differences: Bronze rather than brown· Dewy rather than natural (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
88
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
64
Very close colour · Dewy · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Bronze rather than brown · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity) · Does not claim comfort
Matches: Same finish: natural· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
71
Finish, pigmentation & format
78
Wear & performance
100
Comfort & skin suitability
40
Slight colour difference · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Does not claim comfort
Sold as contour, rated here for use as bronzer (suited)
Matches: Very close colour· Same finish: natural· Claims hydration
Differences: Nude rather than brown· Buildable rather than opaque (pigmentation)· Balm rather than liquid (format)
Score details
Shade match
84
Finish, pigmentation & format
79
Wear & performance
40
Comfort & skin suitability
64
Very close colour · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Nude rather than brown · Buildable rather than opaque (pigmentation) · Balm rather than liquid (format) · Not listed rather than long-wearing (longevity) · Does not claim comfort
Sold as blush, rated here for use as bronzer (suited)
Differences: Noticeably different swatch colour· Buildable rather than opaque (pigmentation)· Powder rather than liquid (format)
Score details
Shade match
73
Finish, pigmentation & format
60
Wear & performance
100
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Powder rather than liquid (format) · Does not claim comfort
Differences: Noticeably different swatch colour· Deeper· Buildable rather than opaque (pigmentation)
Score details
Shade match
73
Finish, pigmentation & format
60
Wear & performance
100
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Buildable rather than opaque (pigmentation) · Powder rather than liquid (format) · Does not claim comfort
Matches: Same finish: natural· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
64
Finish, pigmentation & format
78
Wear & performance
100
Comfort & skin suitability
40
Slight colour difference · Natural · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Stick rather than liquid (format) · Does not claim comfort
Sold as contour, rated here for use as bronzer (suited)
Differences: Dewy rather than natural (finish)· Powder rather than liquid (format)· Not listed rather than long-wearing (longevity)
Score details
Shade match
90
Finish, pigmentation & format
51
Wear & performance
40
Comfort & skin suitability
56
Close colour · Dewy
Ingredients (not scored): 5% ingredient overlap
Differences: Dewy rather than natural (finish) · Powder rather than liquid (format) · Not listed rather than long-wearing (longevity) · Sensitive rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: deep cocoa bronze / deep marble glow
Matches: Same finish: natural· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
58
Finish, pigmentation & format
81
Wear & performance
100
Comfort & skin suitability
72
Visibly different colour · Natural · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Cream rather than liquid (format) · Dry, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same longevity: long-wearing· Both claim comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Noticeably different swatch colour· Bronze rather than brown· Sheer rather than opaque (pigmentation)
Score details
Shade match
66
Finish, pigmentation & format
57
Wear & performance
100
Comfort & skin suitability
100
Slight colour difference · Satin · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Bronze rather than brown · Sheer rather than opaque (pigmentation) · Powder rather than liquid (format)
Retailer shade note: very deep bronze with neutral undertones
Matches: Same finish: natural· Claims transfer resistance· Claims waterproof
Differences: Sheer rather than opaque (pigmentation)· Powder rather than liquid (format)· 12-hour wear rather than long-wearing (longevity)
Score details
Shade match
78
Finish, pigmentation & format
63
Wear & performance
55
Comfort & skin suitability
70
Slight colour difference · Natural · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Sheer rather than opaque (pigmentation) · Powder rather than liquid (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort
Matches: Same format: liquid· Same longevity: long-wearing· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Buildable rather than opaque (pigmentation)
Score details
Shade match
59
Finish, pigmentation & format
80
Wear & performance
100
Comfort & skin suitability
56
Visibly different colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Buildable rather than opaque (pigmentation) · Sensitive rather than combination, dry, normal, oily, sensitive (skin types)
Sold as contour, rated here for use as bronzer (suited)
Matches: Same format: liquid· Both claim comfort· Claims hydration
Differences: Deeper· Dewy rather than natural (finish)· Buildable rather than opaque (pigmentation)
Score details
Shade match
75
Finish, pigmentation & format
75
Wear & performance
40
Comfort & skin suitability
88
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Dewy rather than natural (finish) · Buildable rather than opaque (pigmentation) · Not listed rather than long-wearing (longevity)
CoverGirl TruBlend Sun & Sculpt Bronzing Glow Serum in Dark, against e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 9 Deep/Rich. Every attribute compared, with its share of the score.
ComparedYour shade9 Deep/RichClosest shade matchDarkHow they compareScore
Shade match55% of overall90
Colour55%86#613e2b#573824Very close colourColour difference 2.8 (0 is identical)
Depth25%90Deep / darkDeep / darkSameDepth difference 4.5 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family20%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall75
Finish50%67NaturalDewySome differenceDewy finish rather than natural
Pigmentation25%65OpaqueBuildableSome differenceBuildable rather than opaque
Format25%100LiquidLiquidSameBoth liquid
Wear & performance15% of overall · 1 of 3 compared40
Longevity50%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Overall match 79/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Morphe Sudden Heat Creamy Bronzer Stick in Smolder, against e.l.f. Cosmetics Camo Liquid Bronzer & Contour in 9 Deep/Rich. Every attribute compared, with its share of the score.
ComparedYour shade9 Deep/RichClosest overall alternativeSmolderHow they compareScore
Shade match55% of overall85
Colour55%72#613e2b#5f4037Close colourColour difference 4.6 (0 is identical)
Depth25%99Deep / darkDeep / darkSameDepth difference 0.8 on the 0–100 scale
Undertone—not comparableNot listedWarmUndertone unknown on one side
Colour family20%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall75
Finish50%78NaturalMatteCloseMatte finish rather than natural
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration20%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin types40%—not comparableCombination, Dry, Normal, Oily, SensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 84/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $28 more
