Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$9 less (18%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$1 less (2%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly deeperMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta Beauty
Target$19 less (39%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame full coverageBoth claim 12-hour wear
Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: medium tan with cool rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy'sTarget$19 less (39%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$11 less (22%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$25 less (51%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/combination skin
Retailer shade note: medium, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$10 less (20%)Matches: Very close colourSame full coverageAdds SPF 50
Differences: Slightly warmer undertoneRadiant rather than natural finishNo long-wear claim
Very close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: golden beige shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Illumination SPF 50+
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta BeautySame priceMatches: Very close colourSame natural finishBoth claim 12-hour wear
Differences: Slightly cooler undertoneLight rather than full coverageNot marketed for normal skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Light rather than full coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyUlta Beauty$10 less (20%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $2.50 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneLight rather than full coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Light rather than full coverage · No long-wear claim
Retailer shade note: Pink
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame natural finishBoth claim 12-hour wear
Differences: Slightly cooler undertoneLight rather than full coverageNot marketed for normal skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Light rather than full coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Walgreens$29.01 less (59%)Matches: Very close colourSame natural finishClaims not settling into lines
Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Not marketed for normal/dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walgreens$19.99View at Walgreens
CVS$21.39View at CVSSephora$11 less (22%)Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$11 less (22%)Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: warm peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$34.01 less (69%)Matches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Matte rather than natural finishNot marketed for dry/combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty$27.51 less (56%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly deeperLight rather than full coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Light rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$12.97View at WalmartTarget$12.99View at TargetUlta Beauty$21.49View at Ulta BeautyCVS$21.49View at CVSWalgreens$21.99View at WalgreensWalgreens$29.01 less (59%)Matches: Very close colourSame natural finishClaims not settling into lines
Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Not marketed for normal/dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walgreens$19.99View at WalgreensCVS$21.39View at CVSTarget$34.41 less (70%)Matches: Same full coverageClaims a blurring effectAdds SPF 15
Differences: Slightly deeperMatte rather than natural finishDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$33 less (67%)Matches: Very close colour
Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: pale with warm undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty$16View at Ulta BeautyWalmart$34.01 less (69%)Matches: Very close colour
Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.99View at WalmartTarget$34.01 less (69%)Matches: Same natural finish
Differences: Slightly lighterMedium rather than full coverageNo long-wear claim
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beauty$43.76 less (89%)Matches: Very close colourSame full coverageClaims a skin-like finish
Differences: Slightly deeperMatte rather than natural finishNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination skin
Medium confidence· Digital match
Wet n Wild PhotoFocus Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$5.24View at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame full coverageClaims a skin-like finish
Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/combination skin · Contains drying alcohol
Retailer shade note: Medium with Rosy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)$24 less (49%)Matches: Very close colourBoth claim a lightweight feel
Differences: Luminous rather than natural finishNo long-wear claim
Very close colour · Luminous finish
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · No long-wear claim
Low confidence· Digital match
SIIA Cosmetics Flawless Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (49%)Matches: Very close colourBoth claim a lightweight feel
Differences: Slightly warmer undertoneLuminous rather than natural finishNo long-wear claim
Very close colour · Luminous finish
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Luminous rather than natural finish · No long-wear claim
Medium confidence· Digital match
SIIA Cosmetics Flawless Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$28.01 less (57%)Matches: Very close colour
Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than full coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartTarget$15.89View at TargetUlta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVSWalgreens$21.99View at WalgreensWalmart$31.94View at WalmartSephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Described as very fair, yours as mediumMedium rather than full coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as very fair, yours as medium · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: Very light with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$10 less (20%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Described as light, yours as mediumDoes not claim a lightweight feelContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Described as light, yours as medium · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Hourglass Vanish Seamless Finish Foundation Stick 12 Warm Honey (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Suede 6.6
$39
Tiramisu
N6.5
$16.99
Medium Vanilla
$12
280
$30
025 Medium
Buff Beige
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige, against Hourglass Vanish Seamless Finish Foundation Stick in 12 Warm Honey. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige.
6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
