Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $6 moreMatches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyUlta BeautyCosts $23 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $21 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta Beauty
Sephora$8 less (16%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for combination skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraSephora$10 less (20%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim a lightweight feelContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light with pink undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (49%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: light medium with cool pink undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$9 less (18%)Matches: Very close colourSame natural finishSame full coverage
Differences: Olive rather than neutral undertoneNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for combination skin
Retailer shade note: light skin with neutral olive undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$33 less (67%)Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $3 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with peach undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$36.41 less (74%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishContains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta Beauty
Walmart$13.98View at Walmart
Target$13.99View at Target
Walgreens$16.99View at Walgreens
CVS$17.99View at CVSUlta Beauty(product price)$8 less (16%)Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: light medium cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$31.01 less (63%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishContains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSSephoraCosts $9 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraSephoraSame priceMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for light skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sSephora$2 less (4%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: light-medium neutral-peach
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty$36.01 less (73%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)$30.01 less (61%)Matches: Near-identical swatch colourSame natural finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSWalgreens$19.99View at WalgreensTarget$19 less (39%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$19 less (39%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Buildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $9 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: light with peachy neutral undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraSephora$4 less (8%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: light to medium skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)$2.10 less (4%)Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel
Differences: Matte rather than natural finishBuildable rather than full coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$7 less (14%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance
Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for normal skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: light with neutral rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephora$10 less (20%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly lighterMatte rather than natural finishNot marketed for dry/combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Not marketed for dry/combination skin
Retailer shade note: light with peachy neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$13 less (27%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Slightly lighterMedium rather than full coverageNot marketed for normal skin
Very close colour · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: light / medium - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephora$5 less (10%)Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishLight rather than full coverageNot marketed for dry skin
Looks identical · Matte · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Light rather than full coverage · Not marketed for dry skin
Retailer shade note: light Medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame natural finishClaims transfer resistance
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light - medium with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (14%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Hourglass Vanish Seamless Finish Foundation Stick 7.5 Nude (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Silk 2.5
$39
Sand Beige
$12.99
370 Biscuit
$15.99
Natural Beige
$36
3 Cool Rosy
$42
Medium Vanilla
$12
3.9
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 19 Luxor, against Hourglass Vanish Seamless Finish Foundation Stick in 7.5 Nude. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 19 Luxor.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
