Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $49 at Sephora
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at Sephora
Ulta Beautyfrom $47 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $49 at Sephora
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$8 less (16%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Not marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for combination skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraSephora$7 less (14%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim a lightweight feelNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Light Medium with Cool Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $11 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $21 moreMatches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)$29 less (59%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertoneNot marketed for dry skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Not marketed for dry skin
Retailer shade note: light with rosy-neutral base
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than full coverageNot marketed for combination skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$7 less (14%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light to medium skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light skin with pink undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (14%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Slightly deeperRadiant rather than natural finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage · Contains listed fragrance
Retailer shade note: light with cool undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautySephora$60 · out of stockView at SephoraUlta Beauty(product price)$8 less (16%)Matches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Medium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: light medium cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same cool undertoneSame natural finishClaims a blurring effect
Differences: Slightly lighterMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage
Retailer shade note: light with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta BeautyCosts $21 moreMatches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta Beauty
Target$19 less (39%)Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneBuildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$17 less (35%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for normal/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: neutral taupe beige
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$4 less (8%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Retailer shade note: for light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$7 less (14%)Matches: Same cool undertoneSame full coverageClaims transfer resistance
Differences: Matte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: for light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraMacy's$42View at Macy'sUlta BeautyCosts $23 moreMatches: Same natural finishBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty$21.70 less (44%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for dry/combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for dry/combination skin
Retailer shade note: beige
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautyUlta Beauty(product price)$24 less (49%)Matches: Same cool undertoneSame full coverageClaims a skin-like finish
Differences: Matte rather than natural finishContains listed fragranceContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with cool undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$2 less (4%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: light-medium neutral-peach
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephora$9 less (18%)Matches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$33 less (67%)Matches: Very close colourBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$42.01 less (86%)Matches: Very close colourSame cool undertone
Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: light medium with rosy peach undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (18%)Matches: Same cool undertoneSame full coverageClaims a skin-like finish
Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel
Retailer shade note: light blush medium with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty$9.50 less (19%)Matches: Very close colourSame cool undertoneClaims not settling into lines
Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Not marketed for normal/dry skin
Retailer shade note: light/medium skin w/ cool undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyUlta Beauty(product price)$30.01 less (61%)Matches: Same natural finish
Differences: Slightly lighterMedium rather than full coverageNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVS
Walgreens$19.99View at WalgreensUlta Beauty$36.41 less (74%)Matches: Very close colourSame full coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneRadiant rather than natural finishContains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.98View at WalmartTarget$13.99View at TargetWalgreens$16.99View at WalgreensCVS$17.99View at CVSShowing 12 of 28 matches
The closest shade to Hourglass Vanish Seamless Finish Foundation Stick 6.5 Ivory (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Silk 2.5
$39
2C2
$34
32.0 Tan Bronze
$30
Classic Beige
$12.99
3 Cool Rosy
$42
12 Light Rosy
$32
035 Deep
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 14C Phenomenal, against Hourglass Vanish Seamless Finish Foundation Stick in 6.5 Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 14C Phenomenal.
7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 1C1 Cool Bone, against Hourglass Vanish Seamless Finish Foundation Stick in 6.5 Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 1C1 Cool Bone.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 14C Phenomenal
SephoraYour shade $49 at Sephora
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 1C1 Cool Bone
Ulta BeautyYour shade $49 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
