Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Sephora
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$6 less (12%)Matches: Very close colourSame cool undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: fair skin with cool undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephora$8 less (16%)Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Not marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephora$10 less (20%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim a lightweight feelContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: fair with cool undertones
High confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Slightly deeperMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage
Retailer shade note: very fair with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Slightly deeperMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage
Retailer shade note: light with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sSephora$7 less (14%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautySephora$7 less (14%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: for very light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42 · low stockView at Macy'sUlta Beauty(product price)$7 less (14%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$4 less (8%)Matches: Near-identical swatch colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finishContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Retailer shade note: for fair cool skin with a subtle peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame natural finishClaims colour stability
Differences: Neutral rather than cool undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $3 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$15 less (31%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Natural matte rather than natural finishBuildable rather than full coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural matte rather than natural finish · Buildable rather than full coverage
Retailer shade note: fair-to-light shade with cool undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$21.70 less (44%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly lighterBuildable rather than full coverageNot marketed for dry/combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage · Not marketed for dry/combination skin
Retailer shade note: ivory
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautySephora$7 less (14%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertoneDoes not claim a lightweight feelNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Very Light with Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)$35 less (71%)Matches: Same cool undertoneClaims a blurring effectBoth claim a lightweight feel
Differences: Matte rather than natural finishBuildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$6 less (12%)Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for normal skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for normal skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyMacy's$43View at Macy'sSephora$13 less (27%)Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for normal skin
Looks identical · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: light / medium - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$29 less (59%)Matches: Very close colourSame full coverageBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Matte rather than natural finish
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta BeautyCosts $23 moreMatches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly deeperNeutral rather than cool undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephora$9 less (18%)Matches: Very close colourSame natural finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin
Retailer shade note: light skin with warm neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
Target$19 less (39%)Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneBuildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$33 less (67%)Matches: Very close colourSame cool undertoneBoth claim a lightweight feel
Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta BeautySame priceMatches: Very close colourSame cool undertoneSame natural finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal/dry/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal/dry/combination skin
Retailer shade note: fair, white-pink undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyUlta Beauty$5 less (10%)Matches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than cool undertoneNo long-wear claimNot marketed for dry/combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Not marketed for dry/combination skin
Retailer shade note: Fair with balanced neutral undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $3 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$39.90 less (81%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)
Differences: Radiant rather than natural finishLight rather than full coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Hourglass Vanish Seamless Finish Foundation Stick 2.5 Alabaster (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Crème 1.5
$39
24.0 Medium Beige
$30
Creme Brulee
1C1
$34
Tone 3.6
$17
03 Fair Rosy
$32
160C
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Essence Foundation Stick in 130, against Hourglass Vanish Seamless Finish Foundation Stick in 2.5 Alabaster. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Essence Foundation Stick in 130.
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 5C Pine, against Hourglass Vanish Seamless Finish Foundation Stick in 2.5 Alabaster. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 5C Pine.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Essence Foundation Stick 130
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 5C Pine
SephoraYour shade $49 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
