Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $49 at Sephora
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Sephora
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$8 less (16%)Matches: Similar undertone (neutral vs cool)Same natural finishSame full coverage
Differences: Slightly lighterNot marketed for combination skin
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Not marketed for combination skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty(product price)$7 less (14%)Matches: Same cool undertoneClaims a skin-like finishClaims a blurring effect
Differences: Radiant rather than natural finishMedium rather than full coverageContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Contains listed fragrance
Retailer shade note: medium with cool undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Same cool undertoneSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for combination skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta BeautyCosts $21 moreMatches: Same natural finishBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)Costs $20 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than full coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: intense medium shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta Beauty
Target$19 less (39%)Matches: Same natural finishClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneBuildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than full coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta BeautyCosts $21 moreMatches: Same natural finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephoraCosts $3 moreMatches: Same natural finishClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for combination skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$7 less (14%)Matches: Same cool undertoneSame full coverageClaims transfer resistance
Differences: Matte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: for medium cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Macy's$42 · low stockView at Macy'sUlta Beauty(product price)Same priceMatches: Same cool undertoneSame natural finishBoth claim 12-hour wear
Differences: Light rather than full coverageNot marketed for normal skin
Close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than full coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$33 less (67%)Matches: Same cool undertoneSame natural finishClaims a blurring effect
Differences: Medium rather than full coverageNo long-wear claimDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32 moreMatches: Same cool undertoneSame full coverage
Differences: Radiant rather than natural finishNo long-wear claimDoes not claim a lightweight feel
Close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, rosy undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyUlta Beauty$9.50 less (19%)Matches: Same cool undertoneClaims a blurring effectClaims not settling into lines
Differences: Slightly deeperMatte rather than natural finishBuildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim
Retailer shade note: for medium rich cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty$21.70 less (44%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for dry/combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for dry/combination skin
Retailer shade note: beige
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautyUlta Beauty(product price)$35.01 less (71%)Matches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperMedium rather than full coverageNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$9.50 less (19%)Matches: Same cool undertoneClaims a blurring effectClaims not settling into lines
Differences: Slightly deeperMatte rather than natural finishBuildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than full coverage · No long-wear claim
Retailer shade note: for medium deep cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephora$17 less (35%)Matches: Same natural finishBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: neutral taupe beige
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraTarget$34.01 less (69%)Matches: Same natural finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim a lightweight feel
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beauty(product price)$42.01 less (86%)Matches: Same cool undertone
Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: medium with rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyTarget$34.41 less (70%)Matches: Same full coverageClaims a blurring effectAdds SPF 15
Differences: Slightly deeperMatte rather than natural finishDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame natural finishClaims transfer resistance
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with neutral peach undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephora$3 less (6%)Matches: Same natural finishClaims a blurring effectClaims transfer resistance
Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for combination skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for combination skin
Retailer shade note: medium-deep skin with neutral/peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$33 less (67%)Matches: Both claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than natural finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$34.01 less (69%)Matches: Very close colourSame full coverageClaims a blurring effect
Differences: Matte rather than natural finishNot marketed for dry/combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92 · out of stockView at WalmartUlta Beautyfrom $14.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$36.41 less (74%)Matches: Same full coverageClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than natural finish
Close colour · Radiant · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.98View at WalmartTarget$13.99View at Target
Walgreens$16.99View at WalgreensCVS$17.99View at CVSSephora$2 less (4%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: medium warm-peach
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same cool undertone
Differences: Radiant rather than natural finishLight rather than full coverageDoes not claim a lightweight feel
Close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, rosy undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautySephoraCosts $3 moreMatches: Same cool undertoneClaims transfer resistanceBoth claim a lightweight feel
Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: medium with cool rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty$39.90 less (81%)Matches: Very close colour
Differences: Neutral rather than cool undertoneRadiant rather than natural finishLight rather than full coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than full coverage · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Hourglass Vanish Seamless Finish Foundation Stick 9.5 Light Beige (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Suede 6.6
$39
Chestnut
Classic Beige
$12.99
32.0 Tan Bronze
$30
38N medium-tan neutral
$32
350C
$24
Tone 5.3 C
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in R5, against Hourglass Vanish Seamless Finish Foundation Stick in 9.5 Light Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in R5.
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 22C Sugi, against Hourglass Vanish Seamless Finish Foundation Stick in 9.5 Light Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 22C Sugi.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation R5
SephoraYour shade $49 at Sephora
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 22C Sugi
SephoraYour shade $49 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
